COVID 19 virus has made significant changes in our lives and has led to a total change in the formats of interaction between the consumer and the seller in the pharmaceutical market. Health suddenly became customer value approach the choice of a medicine differently. The classical approach to the formation of consumer value in the drug market is losing its relevance. What really determines consumer value in the pharmaceutical market? What can a drug manufacturer offer in response to a consumer's consumer aspirations? This article reflects the attempts of the authors to determine the parameters of changed consumer behavior within the values of the pharmaceutical market.
Trends affecting consumer behavior in the pharmaceutical market 2020-2021
