Hedonic and eudaimonic beliefs about well-being: Consumer behavior outcomes

2014 ◽  
Author(s):  
Parneet Bhathal
Author(s):  
Valerie L. Vaccaro

This chapter reviews multidisciplinary research from the fields of consumer behavior, humanistic and positive psychology, music education, and other areas to develop a new Transcendent Model of Motivation for Music Making. One’s “extended self” identity can be defined partly by possessions and mastery over objects, and objects can “complete” the self. Music making involves a person’s investment of “psychic energy,” including attention, time, learning, and efforts, and is a creative path which can lead to peak experiences and flow. Music making can help satisfy social needs, achieve self-actualization, experience self-transcendence, enhance well-being, strengthen spirituality, and improve the quality of life.


Author(s):  
Muhammad Farooq Akhtar ◽  
Norazah Mohd Suki

Environment preservation is a global concern. Textile industry disposes of chemicals which effects environment and human life (water borne diseases). United Nations develops 17 Sustainable Development Goals (UNSDG's) to protect environment. Five SDG's addressing textile industry namely good health and well-being, clean water and sanitation, responsible production and consumption, climate action and life below water. Role of textile industry to achieve SDG's is inevitable. Textile policy of Pakistan 2014-19 confirms that international buyer is concerned about the environment which evidently shows potential of green marketing in textile sector of Pakistan. Green marketing encourages environment friendly marketing practices (product, price, place, promotion). The objective of this study is to integrate the theory of planned behavior and technology acceptance model. Green consumer behavior of textile sector of Pakistan is conceptualized with this extended lens. This study enhances the body of knowledge by conceptualizing green consumer behavior of textile sector through extended model. Practically, this study remains beneficial for marketing professionals and researchers to understand green consumer behavior of textile sector. Success of green marketing is the success of society to curb environmental problems.


2022 ◽  
pp. 863-871
Author(s):  
Muhammad Farooq Akhtar ◽  
Norazah Mohd Suki

Environment preservation is a global concern. Textile industry disposes of chemicals which effects environment and human life (water borne diseases). United Nations develops 17 Sustainable Development Goals (UNSDG's) to protect environment. Five SDG's addressing textile industry namely good health and well-being, clean water and sanitation, responsible production and consumption, climate action and life below water. Role of textile industry to achieve SDG's is inevitable. Textile policy of Pakistan 2014-19 confirms that international buyer is concerned about the environment which evidently shows potential of green marketing in textile sector of Pakistan. Green marketing encourages environment friendly marketing practices (product, price, place, promotion). The objective of this study is to integrate the theory of planned behavior and technology acceptance model. Green consumer behavior of textile sector of Pakistan is conceptualized with this extended lens. This study enhances the body of knowledge by conceptualizing green consumer behavior of textile sector through extended model. Practically, this study remains beneficial for marketing professionals and researchers to understand green consumer behavior of textile sector. Success of green marketing is the success of society to curb environmental problems.


1981 ◽  
Vol 8 (2) ◽  
pp. 132 ◽  
Author(s):  
Theodore Suranyi-Unger, Jr.
Keyword(s):  

2020 ◽  
Vol 6 (17) ◽  
pp. 426
Author(s):  
Augusto Henrique Amaral Baptista

Cosmetics are shown highlighted in trade not only in Brazil, but also worldwide. If previously there was little participation of the male audience in this segment, currently the scenario is different. The change in male behavior, the demands of modern society and the labor market for a better appearance, were the main factors that drove male demand for beauty products and services. The general objective is to understand and analyze male consumer behavior with cosmetics. The methodology used was a bibliographic, exploratory, quantitative research, with male consumers. The survey showed that 58% are concerned with appearance, 73% spend up to R $ 100.00, 55% are concerned with quality, 57% buy from specialized stores, vanity is related to well-being 61% and 48% buy products to take care of the whole body.


Author(s):  
Tat'yana B. Ryzhkova ◽  
◽  
Elena A. Tarasenko ◽  

In the article the authors give an assessment of changes in trends of the consumer behavior in the context of the COVID-19 pandemic. It is shown that care for health and safety of oneself and loved ones in conditions of social distancing, forced homing and blurring the boundaries between work and home are main drivers for changing the consumer practices of Russian citizens, introducing the new creative ways of consumption and the emergence of deferred demand. The authors show changes in consumer attitudes towards home space, self-care increasing. They conclude that due to self-safety and digitalization trends in consumer behavior have changed so significantly that consumers will not completely return to their old habits after the end of the pandemic. New technologies and digitalization are making significant changes in the consumer lives and practices.


2019 ◽  
Vol 34 (1) ◽  
pp. 175-179
Author(s):  
Sasko Martinovski ◽  
Tatjana Kalevska ◽  
Daniela Nikolovska Nedelkoska ◽  
Aleksandra Naseska Ilijoska

The reasons that determine the behavior of food product consumers, but also of people in general, is one of the most complex issues in the marketing of companies and require extensive research, and the reason for this is the individuality and complexity of human. Knowing all the influencing factors grouped into determinants and discovering the correlations between them will lead to a wealth of information on the impacts and consumer behavior. Social platforms (networks) on the internet are very popular today, and information on nutrition, diet, gastronomy and eating habits is published on a daily basis. In recent years there has been a growing interest in food, nutrition and diets on social media (Livestiling, Facebook, Instagram, etc.), with gastro-blogs and influencers as channels used in marketing and influencing consumer behavior. The subject of the research in this paper is the theoretical development of a new methodology of the so-called “nutrition marketing”, based on several principles (3P), focused on the importance of nutritional determinants, determinants of food quality and safety, as well as other important determinants that influence consumer behavior. Emphasizing these determinants and the benefits for people's health and well-being are part of the principles of Nutritional Marketing. As one of the concepts of Nutritional Marketing, a survey is included in the research for this paper on the impact of social platforms as a marketing tool on consumer behavior by detecting an impact determinant called social media. The analysis of the survey is supported by the creation of several statistical models, including a correlation analysis model and a model for distribution of patterns. The principles of nutrition marketing and the developed methodology will enable companies to create a successful food marketing strategy. The benefitс can be trifold: it will benefit companies insuring their higher profits, will benefit citizens by increasing their consumption of healthy, quality and safe food products, and ultimately, will benefit the country.


Author(s):  
Lydia Ari Widyarini ◽  
Sri Gunawan

Consumer behavior is influenced by intrinsic and extrinsic motivation. Besides coming from an individual, it is also influenced by social environment. Understanding consumer behavior motivated by psychological needs from consumer-self is necessitated, because motivation coming from within ‘self’ can instigate consumer’s well being. It can be viewed from consumer intention to perform a certain behavior. Based on Self-Determination Theory (SDT) and Theory of Planned Behavior (TPB), this research attempts to understand the role of self-determination and social cognition in consumer behavior when they buy fashion products from online retailers. This research was conducted on 240 internet users in Indonesia. The data were obtained from questionnaires, analyzed using variance-based SEM, and processed using PLS.Research findings show that TPB variables, such as attitude and behavioral control and self determination motivation as SDT variables influence purchase intention. However, subjective norms do not influence purchase intention on fashion products in online retailers.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Volker G. Kuppelwieser ◽  
Philipp Klaus ◽  
Aikaterini Manthiou ◽  
Linda D. Hollebeek

Purpose The customer experience (CX), as revealed in the literature-based debate, has been variously viewed as either a driver or an outcome of customer-perceived value (CPV). However, the association of CPV, CX and word-of-mouth (WoM) behavior remains nebulous to date, thereby generating an important research gap. In response and to bridge this gap, this study aims to explore CX’s role in the CPV–WoM behavior relationship, the role of WoM behavior arising from CX and whether CX acts as a core mediator (vs a moderator) in the association of CPV and subsequent consumer-behavior outcomes. Design/methodology/approach By conducting two studies spanning a broad range of services, this paper explores the relationship between CPV, CX, and WoM behavior through structural equation modeling. Findings The findings are that CX plays a crucial role in the CPV–WoM relationship, thereby confirming the existence of a direct link between CPV (social/hedonic/utilitarian value), CX and WoM. The results also highlight CX’s mediating role in the relationship between social and utilitarian (but not hedonic) values. Moreover, the results reveal that the EXQ scale, measuring CX, comprises distinct experiences perceived by high and low CX-based customer segments, respectively. Practical implications CPV (utilitarian, hedonic, social) not only affects consumers’ behavioral intentions but also, more importantly, their WoM behavior. Therefore, managers need to consider all three values. Moreover, managers should shift their focus from social value perceptions to CX. The results suggest that managers need to devote additional resources to the development of a suitable CX, which will help mitigate consumers’ online and/or offline brand-related WoM. This study indicates the context in which managers must emphasize the construct that produces positive outcomes. Originality/value By identifying a direct relationship between CPV, CX and the ensuing consumer-behavior outcomes, the study offers important theoretical insight into CX’s nomological network.


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