СOVID-19 as an Indicator of Customer Value in the Medicine Market

2021 ◽  
Vol 12 (3) ◽  
pp. 5443-5446
Author(s):  
Tatiana Boriskina Et. al.
Keyword(s):  
Consumer Behavior ◽  
Customer Value ◽  
Drug Market ◽  
Drug Manufacturer ◽  
Pharmaceutical Market ◽  
Classical Approach ◽  
Total Change ◽  
Consumer Value

COVID 19 virus has made significant changes in our lives and has led to a total change in the formats of interaction between the consumer and the seller in the pharmaceutical market. Health suddenly became customer value approach the choice of a medicine differently. The classical approach to the formation of consumer value in the drug market is losing its relevance. What really determines consumer value in the pharmaceutical market? What can a drug manufacturer offer in response to a consumer's consumer aspirations? This article reflects the attempts of the authors to determine the parameters of changed consumer behavior within the values of the pharmaceutical market.

Gamification in Marketing

2022 ◽  
pp. 137-165
Author(s):  
Umit Basaran
Keyword(s):  
Game Design ◽  
Mobile Application ◽  
Customer Value ◽  
Digital Marketing ◽  
Design Elements ◽  
Innovative Technologies ◽  
Attitudes And Behaviors ◽  
Consumer Value ◽  
Marketing Activities

Advances in digital marketing technologies and the experience and value they provide to consumers have become important factors in market success. Therefore, businesses are focusing much more on the use of innovative technologies such as gamification. Gamification is the use of game design elements and mechanisms in non-game environments to increase the motivation of users to guide their behavior. Gamification elements used in marketing activities have an impact on the attitudes and behaviors of consumers towards brands, products, and services by increasing experience and value for them. Accordingly, this chapter is aimed at evaluating the gamified marketing activities from the perspective of customer value. In this context, the concepts of customer value and gamification are examined, and gamification techniques used in marketing and their effects on consumer value are evaluated. Also, the case study of Starbucks' gamified mobile application is presented from the perspective of customer value.

scholarly journals Problems in the regulatory policy of the drug market

2015 ◽  
Vol 49 (0) ◽  
Author(s):  
Nathália Molleis Miziara ◽  
Diogo Rosenthal Coutinho
Keyword(s):  
Drug Market ◽  
Pharmaceutical Market ◽  
Market Regulation ◽  
Point Of Sale ◽  
Drug Prices ◽  
Maximum Price ◽  
Regulatory Law ◽  
Regulation Policy ◽  
The Mean ◽  
Government Body

OBJECTIVE Analyze the implementation of drug price regulation policy by the Drug Market Regulation Chamber.METHODS This is an interview-based study, which was undertaken in 2012, using semi-structured questionnaires with social actors from the pharmaceutical market, the pharmaceuticals industry, consumers and the regulatory agency. In addition, drug prices were compiled based on surveys conducted in the state of Sao Paulo, at the point of sale, between February 2009 and May 2012.RESULTS The mean drug prices charged at the point of sale (pharmacies) were well below the maximum price to the consumer, compared with many drugs sold in Brazil. Between 2009 and 2012, 44 of the 129 prices, corresponding to 99 drugs listed in the database of compiled prices, showed a variation of more than 20.0% in the mean prices at the point of sale and the maximum price to the consumer. In addition, many laboratories have refused to apply the price adequacy coefficient in their sales to government agencies.CONCLUSIONS The regulation implemented by the pharmaceutical market regulator was unable to significantly control prices of marketed drugs, without succeeding to push them to levels lower than those determined by the pharmaceutical industry and failing, therefore, in its objective to promote pharmaceutical support for the public. It is necessary reconstruct the regulatory law to allow market prices to be reduced by the regulator as well as institutional strengthen this government body.

scholarly journals Changes in pharmaceutical market and “fake drug” problem in the Qing period

2021 ◽  
Vol 30 (2) ◽  
pp. 277-315
Author(s):  
Jihee CHOI
Keyword(s):  
Local Governments ◽  
Medical Knowledge ◽  
Drug Market ◽  
Pharmaceutical Products ◽  
Pharmaceutical Market ◽  
Chinese Society ◽  
Drug Problem ◽  
Large Cities ◽  
The Public ◽  
The Government

Since ancient times, fake drugs have been on the market in Chinese society. However, during the Ming-Qing Dynasty, this problem intensified as the size of the pharmaceutical market grew, the collection and distribution structure of pharmaceutical products became increasingly complex, and the phenomenon of separation between the prescription and distribution of drugs advanced. Additionally, the government did not manage the manufacturing or quality of drugs and there was no law or institution designed to solve the problem of fake drugs. Furthermore, social opinion also criticized the widespread problem of fake drugs, and patients and doctors had to rely on various pharmacognostic books and medical knowledge to find reliable drugs in the drug market.<br>Meanwhile, as merchants participated and invested commercial capital in the pharmaceutical industry, large reputable pharmacies began to emerge in large cities and produced drugs. With the commercialization of the pharmaceutical market, the public gained interest in drugs and consumed drugs produced by these pharmacies. Moreover, there were frequent problems in the market as fake drugs imitating popular drugs were distributed and the names of famous pharmacies were stolen. Although fake drugs were a universal social problem, the Qing government was reluctant to strictly control them tried to solve this issue by enforcing banning and punishment through local governments. Prominent pharmacies filed several lawsuits against the government over the theft of fake drugs and drug names. They also advertised the legitimacy and authenticity of drugstore to the public and customers. Doctors and merchants responded to the problem of fake drugs by following occupational morality, developing drug discrimination, cracking down on organizational discipline, filing complaints with government offices, and advertising their authenticity. However, the fake medicines did not easily disappear despite such a response, as there was no state control or legislation. Evidently, the pharmaceutical market was already highly commercialized and its structure were complex. Moreover, the financial benefits of fake drugs, competition in the pharmaceutical market, and public demand for drugs with similar effects at low prices also affected the popularity of fake drugs. Hence, the distribution of fake medicine in the Qing society can be seen as a phenomenon of separation between the prescription and distribution of drugs, commercialization and consumption of drugs, and competition on the medical market.

Marketing mix, customer value, and customer loyalty in social commerce

2018 ◽  
Vol 28 (1) ◽  
pp. 74-104 ◽  
Author(s):  
Ya-Ling Wu ◽  
Eldon Y. Li
Keyword(s):  
Customer Loyalty ◽  
Customer Value ◽  
Structural Equation ◽  
Marketing Mix ◽  
Equation Modeling ◽  
Social Commerce ◽  
Content Type ◽  
Replication Studies ◽  
Consumer Value ◽  
Parsimonious Model

Purpose Based on stimulus-organism-response model, the purpose of this paper is to develop an integrated model to explore the effects of six marketing-mix components (stimuli) on consumer loyalty (response) through consumer value (organism) in social commerce (SC). Design/methodology/approach In order to target online social buyers, a web-based survey was employed. Structural equation modeling with partial least squares (PLS) is used to analyze valid data from 599 consumers who have repurchase experience via Facebook. Findings The results from PLS analysis show that all components of SC marketing mix (SCMM) have significant effects on SC consumer value. Moreover, SC customer value positively influences SC customer loyalty (CL). Research limitations/implications The data for this study are collected from Facebook only and the sample size is limited; thus, replication studies are needed to improve generalizability and data representativeness of the study. Moreover, longitudinal studies are needed to verify the causality among the constructs in the proposed research model. Practical implications SC sellers should implement more effective SCMM strategies to foster SC CL through better SCMM decisions. Social implications The SCMM components represent the collective benefits of social interaction, exemplifying the importance of effective communication and interaction among SC customers. Originality/value This study develops a parsimonious model to explain the over-arching effects of SCMM components on CL in SC mediated by customer value. It confirms that utilitarian, hedonic, and social values can be applied to online SC and that SCMM can be leveraged to achieve these values.

Seek common ground local culture while reserving difference: Exploring types of souvenir attributes by Ethnic Chinese people

2021 ◽  
pp. 146879762110359
Author(s):  
Te-Yi Chang ◽  
Shih-Feng Hung ◽  
Shu Tang
Keyword(s):  
Customer Value ◽  
Common Ground ◽  
Tourism Industry ◽  
Tourist Industry ◽  
Chinese People ◽  
Ethnic Chinese ◽  
Local Characteristics ◽  
Consumer Value ◽  
Shopping Behaviour ◽  
Good Taste

Purchasing souvenirs is an important travel shopping behaviour in the tourist industry. Multiple studies have explored dimensions related to a souvenir. However, the attributes of souvenirs are inconsistent and few studies have explored from tourists’ perspective the customer value of the souvenirs they purchased. Using food souvenirs as an example, this study adopted the means-end chains approach to explore the consumer value of food souvenirs purchased by tourists. Based on the attribute–consequence–value linkages, food souvenir attributes most important to tourists were identified, and subsequently, the product attributes for food souvenirs were determined. This study found that when choosing which food souvenirs to buy, tourists perceived the following nine major attributes as important: good taste, shareability, convenient, nostalgia and unique, human warmth, authenticity, local characteristics, famous and representative. The findings of this study can serve as reference for helping business industry to design products. This study recommends incorporating these nine attributes and local characteristics into destination tourism development to closely resonate with the needs of tourists and strengthen tourists’ perception and impression of the customs of destination tourism industry.

scholarly journals BRAND EQUITY TOWARDS REPURCHASING INTENTION OF MOBILE PHONES THROUGH CONSUMER VALUE

2015 ◽  
Vol 12 (1) ◽  
Author(s):  
Christina Esti Susanti
Keyword(s):  
Regression Analysis ◽  
Mobile Phones ◽  
Brand Equity ◽  
Random Sampling ◽  
Customer Value ◽  
Cell Phones ◽  
Hierarchical Regression ◽  
Hierarchical Regression Analysis ◽  
Consumer Value ◽  
Research Show

This research is aimed to partially and simultaneously examine the influence of brand equityelement towards repurchasing intention of Nokia cell phones in Surabaya through the customervalue. The populations of this research are the entire Nokia cell phones customers in Surabaya.The numbers of population taken are 150 respondents. The sample was taken by using purposivesampling method. The data are processed and analyzed by using hierarchical regression analysis.The results of the research show that brand equity elements affect the customer value.Consequently, the customer value affects the repurchasing intention of the customers. Inconclusion, the elements of brand equity partially and simultaneously affect the repurchasingintention through the customer value in Surabaya. Based on the results of the research, it issuggested that the producer of Nokia cell phones should creates advertisement in television,which gives the better information about cell phones Nokia specification.Penelitian ini bertujuan menguji pengaruh elemen ekuitas merk terhadap niat membeli ulangmelalui nilai pelanggan baik secara parsial maupun secara simultan pada telepon seluler MerkNokia di Surabaya. Populasi penelitian ini adalah para pengguna telepon seluler merk Nokia diSurabaya. Jumlah sampel dalam penelitian ini ditetapkan sebesar 150 responden. Metodepengambilan sampel menggunakan purposive random sampling. Data diolah dan dianalisisdengan menggunakan hierarchical regression analysis. Hasil penelitian ini menunjukkan bahwaelemen ekuitas merk mempengaruhi nilai pelanggan. Hasil penelitian ini juga membuktikanbahwa nilai pelanggan mempengaruhi niat beli ulang. Kesimpulan yang dapat diambil dalampenelitian ini adalah elemen ekuitas merek baik secara parsial maupun simultan mempengaruhiniat beli ulang melalui nilai pelanggan di Surabaya. Berdasarkan hasil penelitian tersebut, saranbagi produsen telepon seluler adalah merancang iklan di televisi, yang memberikan informasilebih baik tentang spesifikasi telepon seluler merk Nokia.

scholarly journals IMPLEMENTATION OF INNOVATIVE TECHNOLOGY FOR EVALUATING HIGH-SPEED RAIL PASSENGER TRANSPORTATION

2019 ◽  
Vol 6 ◽  
pp. 63-72
Author(s):  
Ivan Kulbovskyi ◽  
Oleksandr Bakalinsky ◽  
Olena Sorochynska ◽  
Vitalii Kharuta ◽  
Halyna Holub ◽  
...  
Keyword(s):  
Customer Value ◽  
High Speed ◽  
Innovative Technology ◽  
Transport Service ◽  
Long Distance ◽  
High Speed Rail ◽  
Advantages And Disadvantages ◽  
Passenger Transportation ◽  
Consumer Value ◽  
Distance Communication

The size and content of consumer value (CV) of the service for the transportation of passengers by the railways ofUkrainein long-distance communication by nighttime and daytime trains is determined. A comparison is made of the results of two approaches to researching the attitude of customers to the service – traditional (point-based) and new, taking into account the specific requirements of the total management of the customer value of the service. The directions of the managerial impact of CV on the passenger transportation in long-distance communication by the railways ofUkrainebased on the attitude of customers to the disadvantages and advantages of this service are determined. In three focus groups, discussions were held about travel by Ukrainian railways by daytime and nighttime trains. Based on the results, a list of the disadvantages and advantages that form the consumer value of such a transport service is formed. The list of 19 positive and negative statements reflected all stages of the trip by rail. Behind it, the Likert scale and the corresponding form for conducting an interview were developed. The number of respondents is 823. The sample is random. The results of the polls confidently prove that the prejudiced attitude of passengers towards daytime transportation has been overcome. The ratio of passengers of the railways ofUkrainein daytime transportation in long-distance traffic is better than in nighttime. Only one fifth of those traveling daytime and nighttime are fully satisfied with the level of advantages and disadvantages, which is not enough for most customers to make repeat purchases. However, such a hypothesis needs to be verified in future studies. The feeling of satisfaction among passengers of daytime trains with a positive value of consumer value does not arise in 29 %, which is a threat to the railway operator company. Women are generally worse off on transportation services than men. Personal experience using the train in general does not affect the attitude. However, the experience of using a nighttime train significantly reduces the consumer value of the transport service. The main conclusion is that when several customer segments are served simultaneously in a common space, the total management of the customer value of the service and the corresponding research methods are productive.

Gradient of Russian pharmaceutical market development in covid conditions

2021 ◽  
pp. 5-10
Author(s):  
E.A. Krasilnikova
Keyword(s):  
Drug Market ◽  
Pharmaceutical Market ◽  
Market Development ◽  
Commercial Sector ◽  
Development Trends ◽  
Over The Counter ◽  
Online Sales

In 2020, markets are showing both unpredictable and anticipated development trends. The pharmaceutical market was no exception. Turnover of the commercial drug market in 2020 amounted to 1,128 billion rubles, which is 10.6% more than in the previous year. Parapharmaceutical sales amounted to RUB 279 billion in 2020. In the analyzed period, state purchases of pharmaceuticals reached 634 billion rubles. It was expected an increase in Pharma-2020’s turnover in value terms; the basis for the increase was over-the-counter drugs and domestically produced drugs. At the same time, in the statistics of packaging, a decrease in sales was observed in the commercial sector of medicines — by 2.3%, and in parapharmaceuticals — by 15.4%, and in hospital purchases — by 15.0%. According to the results of the analysis, there is an increase in the consumption of expensive drugs, as well as a redistribution of demand to the segment of large packages. The share of online sales in the pharmaceutical market for the monitored 2020 increased from 5.5% in January to 8.2% in December. The share of expensive drugs in the online segment is higher than in the offline segment.

MANAGING THE FLOW OF CUSTOMER VALUE CREATION PRODUCTS

2021 ◽  
Author(s):  
A. G. Varzhapetyan ◽  
◽  
E. G. Semenova ◽  
A. M. Kolesnikov ◽  
K. V. Balashova ◽  
...  
Keyword(s):  
Life Cycle ◽  
Value Creation ◽  
Customer Value ◽  
Product Life Cycle ◽  
Process Management ◽  
External Environment ◽  
Flow Management ◽  
Consumer Value ◽  
Quality Of Products

The article considers one of the components of the philosophical category of value – customer value. Its connection with the quality of products is established and methods of value creation flow management at the production stage of the product life cycle are analyzed. Increasing competition and uncertainty in the external environment increases the relevance of creating innovative projects. This circumstance forces to reconsider traditional methods of production process management and assessment of its effectiveness. The article gives an overview of some new approaches to consumer value creation flow.

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