Public relations theory is the foundation for relations practices which management uses to accrue maximum benefits to all functions of the organization. Through a knowledgeable study of all facts concerning a given situation, a plan can be developed to achieve the end result of good relations. The problem of relations with the many publics in the everyday workings of a sanitarian or sanitation organization cannot be met or dismissed by a press release or speech.
To develop a sound public relations program, the principles of theory must be considered. This paper has discussed three major principles. These are (a) consideration of fundamental matters, (b) organization involvement in decisions, and (c) evaluating the public interest. If these points are balanced with the actions of an organization, as a philosophy of management, the results will bring about the most favorable relations possible.
Lee Edwards 2018. Understanding Public Relations: Theory, Culture and Society. London: Sage, pp. 288, ISBN: 9781473913097, 9781473913103
