The origins of public relations theory in economics and strategic management

2008 ◽  
pp. 25-74
Keyword(s):  
Public Relations ◽  
Strategic Management ◽  
Public Relations Theory

Discursive stickiness: Affective institutional texts and activist resistance

2021 ◽  
pp. 2046147X2110083
Author(s):  
Erica Ciszek ◽  
Richard Mocarsky ◽  
Sarah Price ◽  
Elaine Almeida
Keyword(s):  
Public Relations ◽  
Material Functions ◽  
History Of ◽  
Gender Transgression ◽  
Historical Discourses ◽  
Institutional Texts ◽  
Public Relations Theory

Pushing the bounds of public relations theory and research, we explore how institutional texts have produced and reified stigmas around gender transgression and how these texts are bound up in moments of activism and resistance. We considered how different discursive and material functions get “stuck” together by way of texts and how this sticking depends on a history of association and institutionalization. Activism presents opportunities to challenge institutional and structural stickiness, and we argue that public relations can challenge the affective assemblages that comprise and perpetuate these systems, unsettling the historical discourses that have governed institutions by establishing new communicative possibilities.

Coercive, mimetic and normative: Interdiscursivity in Malaysian CSR reports

2018 ◽  
Vol 12 (4) ◽  
pp. 424-444 ◽  
Author(s):  
Kumaran Rajandran
Keyword(s):  
Corporate Social Responsibility ◽  
Social Change ◽  
Public Relations ◽  
Social Responsibility ◽  
Strategic Management ◽  
Financial Accounting ◽  
Normative Reasons ◽  
Reporting Practices ◽  
Corporate Social ◽  
The Relationship

Malaysian corporations have to disclose corporate social responsibility (CSR), and a typical genre for disclosure is CSR reports. These reports incorporate other discourses which indicate the presence of interdiscursivity. The article examines interdiscursivity in Malaysian CSR reports. It selects the CSR reports of 10 major corporations and pursues an interdiscursive analysis which involves four sequential stages. CSR reports contain discourses of public relations, sustainability, strategic management, compliance and financial accounting. Although the discourses are often multisemiotic, language maintains primacy in content, while image tends to exemplify or simplify content. These discourses constitute an interdiscursive profile, and it has central and auxiliary discourses. The central discourse is public relations discourse, and it promotes corporations helping and not harming society. The auxiliary discourses are sustainability, strategic management, compliance and financial accounting discourses, and these discourses mitigate the promotional focus. Interdiscursivity enables the primarily promotional CSR reports to not seem overtly promotional. The choice of discourses is probably influenced by coercive, mimetic and normative reasons. These discourses enhance the reliability of CSR reports because their disclosure is anchored to various CSR aspects, international or reporting practices and professional domains. Interdiscursivity helps to build stakeholders’ confidence in disclosure and, therefore, in corporations. It joins other functions in CSR reports to convey corporations as agents of positive social change. The article also probes the relationship between interdiscursivity and intertextuality and advances a matrix of intertextual–interdiscursive use.

GUIDING PRINCIPLES THAT FORMULATE PUBLIC RELATIONS THEORY1

1963 ◽  
Vol 26 (2) ◽  
pp. 38-41
Author(s):  
Malcolm P. Grover
Keyword(s):  
Public Relations ◽  
Public Interest ◽  
Press Release ◽  
The Public ◽  
The Everyday ◽  
Guiding Principles ◽  
The Many ◽  
Public Relations Theory

Public relations theory is the foundation for relations practices which management uses to accrue maximum benefits to all functions of the organization. Through a knowledgeable study of all facts concerning a given situation, a plan can be developed to achieve the end result of good relations. The problem of relations with the many publics in the everyday workings of a sanitarian or sanitation organization cannot be met or dismissed by a press release or speech. To develop a sound public relations program, the principles of theory must be considered. This paper has discussed three major principles. These are (a) consideration of fundamental matters, (b) organization involvement in decisions, and (c) evaluating the public interest. If these points are balanced with the actions of an organization, as a philosophy of management, the results will bring about the most favorable relations possible.

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