Profile Characteristics of Women Agripreneurs in  Kadapa District of Andhra Pradesh, India

Study on association of profile characteristics with entrepreneurial behaviour of commercial floriculture nursery owners aimed to bring out a strategy for the policymakers and implementing agencies for entrepreneurship development in the study area. The present investigation was carried out at Kadiyam Mandal in East Godavari District of Andhra Pradesh. The present study revealed that the independent variables viz., education, land holding, experience in nursery business, training undergone, annual turnover, marketing pattern, credit acquisition and utilization, mass media exposure, material possession, social participation, extension contact, and level of aspiration have close association with entrepreneurial behaviour of commercial floriculture nursery owners. All the selected fourteen independent variables put together explained about 69.90 percent variation in the entrepreneurial behaviour of nursery owners. The partial regression coefficients implied that annual turnover, credit acquisition and utilization, land holding, material possession and education were the most important variables contributing to most of the variation in the entrepreneurial behaviour of nursery owners. Hence it is concluded that the policy makers and planners need to take up need-based efforts that help in improving those characteristics which contribute to the development of the entrepreneurial behaviour of nursery owners.

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A study on Profile Characteristics of Agricultural Officers in State Department of Agriculture, Andhra Pradesh

Asian Journal of Agricultural Extension Economics & Sociology ◽

10.9734/ajaees/2021/v39i430562 ◽

2021 ◽

pp. 71-77

Author(s):

D. V. Kusumalatha ◽

N. S. Shivalinge Gowda ◽

H. K. Pankaja ◽

C. Kavyashree

Keyword(s):

Achievement Motivation ◽

Andhra Pradesh ◽

State Department ◽

Department Of Agriculture ◽

Interpersonal Contact ◽

Education And Health ◽

Services Delivery ◽

Perceived Workload ◽

Profile Characteristics ◽

Mass Media Exposure

Extension systems in India have played immense role in delivering the services to the farmers there by increasing the agricultural productivity. Agricultural officers (AO’s) working in the State Department of Agriculture had greater responsibilities on them to convey recent advancements to the farmers. The profile characteristics of the AOs shows how well they are equipped and can plan the activities that befit the farmers. The study was conducted in southern zone of Andhra Pradesh by considering 90 respondents. Data collection was done by structured questionnaire and personal interview method. The results revealed that majority of AOs stands at medium category with respect to variables like achievement motivation, perceived workload, morale, job involvement and attitude towards farmers. Whereas, characters like mass media exposure, interpersonal contact and self-reliance were at high category showing us the characters that need to be improved and can be used to our advantage for extension services delivery. Personal characters like age, gender, marital status, family size and type, rural-urban background, education and health were also studied and gave us the information on present status of the AO’s.

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