A Place by the River: Deconstructing the Politics of Place Management on Place Branding and Urban Regeneration Initiatives of Iloilo City, Philippines

2021 ◽  
Author(s):  
Christian Nagaynay
Keyword(s):  
Place Branding ◽  
Urban Regeneration ◽  
Place Management ◽  
Politics Of Place

Wilderness and the Media Politics of Place Branding

2014 ◽  
Vol 9 (3) ◽  
pp. 269-287 ◽  
Author(s):  
Lyn McGaurr ◽  
Bruce Tranter ◽  
Libby Lester
Keyword(s):  
Place Branding ◽  
Politics Of Place ◽  
The Media ◽  
Media Politics

Urban regeneration and emotional politics of place in Liede Village, Guangzhou, China

2020 ◽  
Vol 103 ◽  
pp. 102199
Author(s):  
Quan Gao ◽  
Duo Yin ◽  
Hong Zhu
Keyword(s):  
Urban Regeneration ◽  
Politics Of Place ◽  
Emotional Politics

Place branding scholars and practitioners: “strangers in the night”?

2015 ◽  
Vol 8 (3) ◽  
pp. 266-270 ◽  
Author(s):  
Mihalis Kavaratzis
Keyword(s):  
Design Methodology ◽  
Place Branding ◽  
Theory And Practice ◽  
Direct Result ◽  
Special Session ◽  
Place Management ◽  
Content Type ◽  
The Relationship

Purpose – The purpose of this paper is to deal with the widely acknowledged gap between place branding theory and practice. It makes a direct attempt to address fundamental questions regarding the relationship between place branding scholars and practitioners. The article reports on the special session “Theory meets Practice” that was organised at the Institute of Place Management Conference in Poznan, Poland, in May 2015. Design/methodology/approach – The article raises and attempts to answer questions such as whether the two groups of place branding scholars and practitioners engage with each other’s work, whether they share an understanding of place branding and whether they set the same set of priorities for the advancement of the field. Both academic views and practitioners’ approaches are elaborated upon. Furthermore, the example of a project where both academics and practitioners worked together is used to illustrate the discussion. Findings – The article provides a series of answers regarding the current relationship between place branding theoreticians and practitioners. It also provides an assessment of the motivations and benefits of working more closely together. In this way, the article initiates a discussion that might help place branding theory and practice come closer together. Originality/value – Despite the importance of the issue raised in the article for the development of place branding as a discipline, this is one of the first attempts to directly handle this topic. Another novelty of the article is that it is written in cooperation with both academics and practitioners, thus being a direct result of the relationship discussed.

Culture and authenticity in urban regeneration processes: Place branding in central Barcelona

Urban Studies ◽  
2014 ◽  
Vol 51 (14) ◽  
pp. 3026-3045 ◽  
Author(s):  
Joaquim Rius Ulldemolins
Keyword(s):  
Place Branding ◽  
Urban Regeneration ◽  
Regeneration Processes

scholarly journals Place branding: are we wasting our time? Report of an AMA special session

2015 ◽  
Vol 8 (1) ◽  
pp. 63-68 ◽  
Author(s):  
Dominic Medway ◽  
Kathryn Swanson ◽  
Lisa Delpy Neirotti ◽  
Cecilia Pasquinelli ◽  
Sebastian Zenker
Keyword(s):  
Design Methodology ◽  
Place Branding ◽  
Special Session ◽  
Place Management ◽  
Content Type ◽  
Place Brand ◽  
Marketing Educators

Purpose – The purpose of this paper is to report on a special session entitled “Place branding: Are we wasting our time?”, held at the American Marketing Association’s Summer Marketing Educators’ conference in 2014. Design/methodology/approach – The report details the outcome of an Oxford-style debate with two opposing teams of two persons – one team supporting and one team opposing the motion. The opening speaker of each team had 10 minutes to put their case across, and the closing speaker had 8 minutes. Teams took to the stand alternately, matching up against each other’s arguments. Findings – The outcome of the debate points towards a need for place brands to develop as more inclusive and organic entities, in which case it may be best for place practitioners to avoid creating and imposing a place brand and instead help shape it from the views of stakeholder constituencies. This shifts the notion of place branding towards an activity centred on “curation”. Originality/value – The use of a competitive debating format as a means for exploring academic ideas and concepts in the place management field.

scholarly journals Confused branding? An exploratory study of place branding practices among place management professionals

Cities ◽  
2017 ◽  
Vol 66 ◽  
pp. 91-98 ◽  
Author(s):  
Ivo de Noronha ◽  
J. Andres Coca-Stefaniak ◽  
Alastair M. Morrison
Keyword(s):  
Exploratory Study ◽  
Place Branding ◽  
Place Management ◽  
Management Professionals

Reimagining Singapore as a creative nation: The politics of place branding

2008 ◽  
Vol 4 (4) ◽  
pp. 287-302 ◽  
Author(s):  
Can-Seng Ooi
Keyword(s):  
Place Branding ◽  
Politics Of Place

scholarly journals Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines

2020 ◽  
Vol 12 (1) ◽  
pp. 369
Author(s):  
Christian Nagaynay ◽  
Jeongwoo Lee
Keyword(s):  
Local Development ◽  
Place Branding ◽  
Urban Regeneration ◽  
Development Planning ◽  
The Philippines ◽  
Policy Support ◽  
Government Officials ◽  
Place Promotion ◽  
Regeneration Strategies

Place branding is an emerging concept in urban regeneration strategies. To date, case studies on the link between place branding and urban regeneration have utilized ambiguous terminology and definitions, and often lack empirical and theoretical grounding. Available literature seldom considers the perspectives of government officials and experts, which are critical in terms of policy support and direction. In order to ensure the sustainability of place branding initiatives as core parts of urban regeneration, it will be necessary to engage local development stakeholders. Hence, this study frames place branding and urban regeneration within a dialectic process involving these key actors in the Western Visayas region of the Philippines. Our results indicate sporadic, but pragmatic, perceptions of place branding that are highly focused on slogans and logos. Moreover, the commonality between place promotion and cultural and historical preservation suggests a connection between place branding and urban regeneration. Specifically, flagship construction is the most favored place branding strategy, due to its high-weighted value in terms of applicability, sustainability, and the promotion of local development. The results of this study can serve as the groundwork for policies that will bring place branding and urban regeneration strategies into the mainstream of local development planning, with particular foci on how place branding can strengthen a place’s identity and establish sustainable regeneration strategies.

Sign in / Sign up

Export Citation Format

Share Document