Place branding in a bottle: management strategies for unplanned messages

Purpose This paper explores an important yet overlooked concept in place branding literature, unplanned messages. Focusing on unplanned messages, this study aims to contribute to a better understanding of the concept of spontaneous order in place branding and how to manage the unplanned communication process so as to ensure a high reputational status for a place. Design/methodology/approach This paper builds on past research on place brand communication and proposes a conceptual framework for unplanned messages. Findings Classification schemes for places and place brands are proposed, contributing to place brand management in three aspects: reviewing of decisions and strategies undertaken, assessing current situation and planning way forward when it comes to priorities for place management and development. Originality/value To the best of the authors’ knowledge, this is the first paper that introduces the emergent image and presents a classification scheme for places that contributes to a strategic management program of unplanned messages in place branding.

The territorial segmentation of coastal tourism areas

Purpose The purpose of this paper is to analyse the potential benefits of identifying homogeneous territorial units of the urban-tourism space at a local scale. Design/methodology/approach The territory is an essential variable for designing tourist activities adapted to the characteristics of each urban-tourism space. However, your consideration presents a series of problems, including the lack of alphanumeric, microscale, georeferenced statistical information. The territorial segmentation of the tourist accommodations supply is approached as a methodology, a technique and an instrument that can be used to apply marketing strategies in coastal tourism areas. Findings One of the most important results is that territorial segmentation is a methodology and technique that can mitigate this issue because it is well-suited to defining spatial patterns of tourist behaviour through the delimitation of territorial units that have a certain degree of homogeneity. Originality/value The idea of territorial segmentation is the ideal technique for understanding tourists and their behaviour in the territory by integrating all the variables that intervene in a trip, the different aspects of the destination and data regarding tourist behaviour, allowing them to be understood at the greatest level of territorial disaggregation and making it a good tool for public and private actors, capable of facilitating intelligent decisions in strategic territorial planning and in defining the marketing approach of tourism companies.

Historical and conceptual perspectives on urban regeneration: a prolog to a special issue

Purpose This paper aims to review multiple historical perspectives on urban regeneration interventions while also serving as a prologue to and the rationale for a special issue of the Journal of Place Management and Development (JPMD) on Placemaking and Sustainable Urban Regeneration in Japan. Design/methodology/approach The paper reviews the literature on city center regeneration, with particular attention to the USA and the UK contexts. The emphasis is on comparing and contrasting what have become known as the North American and European regeneration models. This background is helpful to place the Special Issue in a broad international context. Findings The key finding is that the history of planning city centers appears to be largely a response to urbanization and the problems it has brought forward. The papers in this JPMD’s special issue exemplify this finding with cases from Toyama, Kanazawa and Tokyo. Originality Cities are transformed as their centers grow and develop. City centers represent important anchor points in every community. However, evolving functional decentralization has occurred mostly due to changes in flows of capital, people, materials and other socio-economic transformations. The review shows how urban regeneration programs tend to be implemented to correct and or improve physical, socio-economic and environmental problems associated with functional and programmatic decentralization.

Role of place satisfaction and residents’ ambassadorship behaviours (RAB) on place attachment to city and neighbourhood

Purpose This study aims to investigate how place satisfaction (SAT) and residents’ ambassadorship behaviour (RAB) are related to residents’ place attachment (PAtt). In addition, this relationship is examined at the city and the neighbourhood levels. Design/methodology/approach This study is based on a questionnaire survey of 1,160 residents from Khulna city in Bangladesh. This research model is tested using structural equation modelling. Findings The findings support the four-dimensional (place dependence, place social bonding, place identity and place affect) second-order construct of PAtt. It also highlights that RAB mediates the relationship between residents’ SAT and PAtt at the city and neighbourhood levels. Research limitations/implications Future research can investigate how RAB changes over time. In addition, the research model can be tested in multi-city and multi-country contexts. Practical implications The results from this study emphasise the need for urban planners to satisfactorily meet the needs of the residents to engender positive word-of-mouth, which can lead to greater PAtt. Originality/value This study contributes by improving the understanding of the way PAtt is influenced by SAT and RAB. Furthermore, it shows that this influence varies across city and neighbourhood levels.

Does entrepreneur perception of the city’s decline matter to place attachment?

Purpose The purpose of this paper is to explore the association between local entrepreneurs’ perception of the city’s decline and their place attachment (measured in terms of commitment to the declining city and sense of how the declining city compares to other cities). Design/methodology/approach The authors surveyed entrepreneurs in a relatively small sample (N = 105) from a declining city of about 78,000 residents in the USA. Findings The authors found significant inverse correlations and found that, after controlling for length of residency, the entrepreneur’s perception of the city’s decline predicted lower place attachment. The authors also tested a moderation hypothesis and observed that, whereas professional-service entrepreneurs with both stronger and weaker perceptions of the city’s decline showed similar place attachment, non-professional entrepreneurs showed significantly more variation, displaying both the highest place attachment when weak in perceptions of the city’s decline and the lowest place attachment when strong in perceptions of the city’s decline. Research limitations/implications The authors discuss implications for place attachment, place image and place branding research, as well as for the study of place context’s effects on entrepreneurship. Practical implications Results hold implications for place branding’s participative development and for reasons to expect some difficulty in place branding when the context is a declining city. Originality/value Relative to prior research in place management, the research features a neglected segment of the city’s population, business owners, to study place attachment. Relative to prior entrepreneurship research, the authors advance the study of context’s effects on entrepreneurship by extending it to the place context of declining cities, which are not usually featured in entrepreneurship studies.

Finding sustainable mobility solutions for shrinking cities: the case of Toyama and Kanazawa

Purpose Shrinking population can have significant negative impacts on the social and economic fabric of a city. This paper aims to understand different urban transportation policies to respond to population decline in shrinking cities by examining two case studies of urban interventions in mid-size cities in Japan. Design/methodology/approach The paper analyzes the implementation of sustainable mobility strategies in the urban transport sector in the Japanese cities of Toyama and Kanazawa, which risk having their populations significantly reduced in the next decades. The analysis is based on case study research that uses the data and information collected through desk and field research. Interviews with local actors, as well as published policy and academic documents on the case studies provided critical data and information to analyze the case studies. Findings Both cities have tried to make urban mobility more sustainable via different strategies. Toyama used more structural changes, called the “sticks and dumplings” approach, having land use incentives and the Light Rail Transit reinforced by bus routes as the backbone of its strategy. Kanazawa relied on a city center revitalization plan to densify residential use in the city center. Practical implications More structural interventions are necessary to change the declining of shrinking cities, mitigating some of the negative effects. City administrations need to have clear policy priorities and should not allocate their limited resources to competing policy agendas. Originality/value The study is unique as it is one of the first efforts to analyze urban transportation interventions in shrinking cities in Japan.

Questing a walkable city: a case of urban neighbourhood walkability environment in Bangladesh

Purpose What makes neighbourhood environment more walkable is an important question for urban planning and design research. The purpose of this paper is to explore this question through a case study of urban sidewalks in different contexts of urban neighbourhoods in Rajshahi city of Bangladesh. Design/methodology/approach Using participatory observation, Google street view and photography techniques, it examines the quality of the street facilities by demonstrating physical attributes of sidewalks and by analysing how various obstructions on them characterize neighbourhood walkability environment. Findings The findings suggest that the unusable sidewalks in Rajshahi city, Bangladesh, are a production of inadequate and inappropriate planning and design that unable to capitalize the functionality of sidewalks as a means of walking. It further argues that the urban planners and designers of streets have paid little attention to the diverse requirements of sidewalks in accordance with spatial and socio-economic categories of urban neighbourhoods. Originality/value This study adds insights about the urban sidewalks planning and design in the context of a developing country. It provides an empirical evidence about the constraints and potentials of making a walkable city.

Urban regeneration strategies and place development in contemporary Tokyo: the case of Shibuya Station area

Purpose This paper aims to shed light on current initiatives of urban regeneration around the Shibuya Station area within the context of contemporary Tokyo’s place development strategies. The objectives are twofold: to illustrate the characteristics of the plans and the planning approaches framing the interventions; and to identify the strategies employed to reshape the cityscape. Design/methodology/approach Using a case study approach, this paper combines data from historical and archival research, as well as policy documents and plans. These are supplemented by data from extensive fieldwork undertaken between 2015 and 2019 to critically assess and interpret the implemented policies and the outcomes of the regeneration. Findings The paper provides insight into the ongoing urban regeneration around the Shibuya Station area and identifies five key themes that summarise the strategies employed to transform the urban landscape in the area. Despite the apparent success and some innovations introduced by the redevelopment project, critical issues remain–especially around the privatisation of public space and the lack of a holistic approach to sustainability. Originality/value The paper examines a significant and timely case of urban regeneration. By critically discussing the implications of the redevelopment around Shibuya Station in the context of Tokyo’s current place development strategies, the study highlights the importance of an inclusive notion of sustainable development and contributes to the debate around Japanese urbanism and urban regeneration.

Street-level bureaucrats: tensions and challenges in online placemaking

Purpose Social media have become a key part of placemaking. Placemaking revolves around collaboration between multiple stakeholders, which requires ongoing two-way communication between local government and citizens. Although social media offer promising tools for local governments and public professionals in placemaking, they have not lived up to their potential. This paper aims to uncover the tensions and challenges that social media bring for public professionals at the street level in placemaking processes. Design/methodology/approach This study aims to fill this gap with a case study of area brokers engaged in online placemaking in Amsterdam. In total, 14 in-depth semi-structured interviews were conducted, focusing on area brokers’ social media practices, perceptions and challenges. The authors used an open coding strategy in the first phase of coding. In the second phase, the authors regrouped codes in thematic categories with the use of sensitizing concepts derived from the theoretical review. Findings The use of social media for placemaking imposes demands on area brokers from three sides: the bureaucracy, the affordances of social media and affective publics. The paper unpacks pressures area brokers are under and the (emotional) labour they carry out to align policy and bureaucratic requirements with adequate communication needed in neighbourhood affairs on social media. The tensions and the multidimensionality of what is required explain the reluctance of area brokers to exploit the potential of social media in their work. Originality/value Several studies have addressed the use of social media in placemaking, but all neglected the perspective of street-level bureaucrats who shape the placemaking process in direct contact with citizens.

Retaining social and cultural sustainability in the Hudson river watershed of New York, USA, a place-based participatory action research study

Purpose Societal problems have impacted the northeast of the USA for various generations. This paper aims to analyse various sustainability aspects in the Hudson River watershed of New York by highlighting a temporal progression from environmental sustainability at the watershed level in the 1970s to growing concerns with more localized cross-border social and cultural sustainability in recent decades. We discuss an engagement with the Rapp Road Historic District and a documentary screening series as potential ways to eliminate racism and embrace diversity. Design/methodology/approach The research was based on fieldwork and classroom teaching conducted mostly since summer 2014. It included mixed methods combining document analysis and reviews with the examination of case studies, and the assessment of public policy priorities. Findings Formal training has to be combined with a substantial dose of realism, humility and motivation to recognize that what the authors teach and research in the community matters. Future learning experiences within a place-based education paradigm could include: Having students help devise urban rehabilitation strategies whilst suggesting integrative measures with the surrounding built and natural environments; students could also help improve public spaces in the neighbourhood; and finally, they could also help to strengthen the cultural identity of the district by augmenting urban design features endogenous to the African American community. Practical implications Opportunities could be further augmented with service-learning projects and programmes, internships and even full-time jobs for recent graduates in local community development organizations. Social implications The study served to raise the community’s awareness of its own natural, ecological and human assets, and to create place-based real-world opportunities for students and faculty in environmental and cultural sustainability studies. Originality/value Environmental sustainability is discussed with the creation of the Hudson River Valley National Heritage Area, whilst the public engagement with the Rapp Road Historic Association in the Capital Region of upstate New York, the identification of an emerging creative cluster in the Berkshires-Hudson region, and a documentary and discussion series on striving for diverse cities serve to demonstrate current concerns with social and cultural sustainability.