Preventing Smoking Relapse After a Clinical Smoking Cessation Program - A Mixed Methods Case Study Evaluation of a Facebook-Based Peer-Support Platform
Abstract Background: Smoking-relapse prevention after completion of a smoking cessation program is highly germane to reducing smoking rates. The purpose of this study was to 1) evaluate the one-year outcomes of a social media-based and peer-supported smoking cessation program on Facebook and 2) examine communication patterns that could support smoking cessation and identify risk of relapse.Methods: We utilized a mixed-methods case study evaluation approach featuring a single-case holistic design. We recruited volunteers who signed up after successful completion of a 12-week clinical smoking cessation program in a general medicine department in Japan. The participants accessed a closed Facebook page, and we analyzed their posts including text and emoticons. We utilized joint display analysis which involved iterative structuring and restructuring construct-specific tables with both types of data to find the most effective approach for integrating the quantitative results with the qualitative results of content analysis. Results: One successful participant and two relapse participants were analyzed to explore the specific patterns of postings. Decisive comments about quitting smoking were common among participants, but encouraging messages for peers were more common from the successful participant. Comments for social support and reassurance were warning signs of relapse. Conflicted comments also may be a warning sign of relapse risk. Conclusions: These findings based on a mixed methods case study of a social media platform supporting smoking cessation could be utilized to guide messaging in other online social networking services communities after a smoking-cessation program to help reduce smoking relapse.Trial registration: The trial is registered at the UMIN Clinical Trials Registry. Registration number: UMIN000031172. Registered 28 February 2018, https://www.umin.ac.jp/ctr/index-j.htm