INFO-U FAXBACK: DELIVERING CONSUMER INFORMATION WITH FAX-ON-DEMAND TECHNOLOGY

Consumers applaud the Minnesota Extension Service, INFO-U FAXBACK system that delivers consumer horticulture publications 24 hours a day, 7 days a week. Consumers call the fax-on-demand system and, following voice instructions, use the phone key pad to enter their fax number and select a publication or a catalog of over 300 yard care and gardening titles. Documents selected are transmitted immediately to the fax number entered. Delivery cost runs $0.18 per document in the metro toll-free calling area, and $1.64 for long-distance calls. Compared to $2.75 for printing, postage, and handling per fact sheet sent by mail, the system saved $7000 in 1995 transmitting 2722 publications. Investment in system hardware and software runs $6000 to $8000. Documents can be stored as DOS text, which eliminates artwork and formatting, or scanned as graphic files that require 40 times more hard drive storage space. A document requires a one-time investment in staff time of 10–60 minutes to reformat for the fax-on-demand protocol.