Predictive Pre-Testing: An Outline for an Ad Pre-Testing Model Based on Prediction Markets
Keyword(s):
2010 ◽
Vol 30
(10)
◽
pp. 2749-2753
2005 ◽
pp. 467-476
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Keyword(s):
2016 ◽
Vol 9
(2)
◽
pp. 275-284
2012 ◽
Vol 9
(1)
◽
pp. 31-41