scholarly journals The Role of Market Knowledge in Recognizing and Exploiting Entrepreneurial Opportunities in Technology Intensive Firms

2008 ◽  
Author(s):  
Maija Renko
Keyword(s):  
Market Knowledge ◽  
Entrepreneurial Opportunities

scholarly journals The Role of Multi-Actor Engagement

2020 ◽  
Vol 6 (4) ◽  
pp. 176
Author(s):  
Sumitro Sarkum ◽  
Abd. Rasyid Syamsuri ◽  
Supriadi Supriadi
Keyword(s):  
Supply Chain ◽  
Employee Engagement ◽  
Business Strategy ◽  
Business Performance ◽  
Dynamic Capability ◽  
Customer Engagement ◽  
Market Knowledge ◽  
Marketing Function ◽  
Summary Statement

This study aims to meet the theoretical needs in answering the problem of the role of the marketing function on the dynamic capability that involves the role of multi actors through engagement. In particular, the study discusses the capabilities of SMEs’ business strategy in the offline to online market. The population of this research are owners, managers, and owners and managers of SMEs in Indonesia. The results of this study indicate that the integration of the supply chain into engagement can address the problem of the role of the marketing function that connects marketing and operations. Supply chain engagement is also able to moderate employee engagement to dynamic marketing engagement but not significantly moderate customer engagement. Meanwhile, the basis of integration as a dynamic capability in market knowledge has a significant effect on the multi-actor engagement consisting of customer engagement, employee engagement, and supply chain engagement. Summary statement of contribution: Our research builds on the three elements of multi-actor engagement that are significant against dynamic marketing engagement. The main finding of this research is that the concept of novelty can answer the proposition with the result that dynamic marketing engagement can improve business performance.

scholarly journals Investigating the Role of Personal Turbulence in Entrepreneurial Opportunities Recognition in Agriculture Sector (The Case of Kermanshah Province)

2017 ◽  
Vol 4 (7) ◽  
pp. 13-19
Author(s):  
Mozhgan Khoshmaram ◽  
Kiomars Zarafshani ◽  
Ali Asghar Mirakzadeh ◽  
Amir Hossein Alibaygi ◽  
◽  
...  
Keyword(s):  
Agriculture Sector ◽  
Entrepreneurial Opportunities

Challenges for the Internationalization of SMEs and the Role of Government: The Case of Malaysia

2012 ◽  
Vol 13 (1) ◽  
pp. 97-122 ◽  
Author(s):  
Fariza Hashim
Keyword(s):  
International Market ◽  
Business Environment ◽  
Emerging Countries ◽  
Global Market ◽  
Market Knowledge ◽  
Role Of Government ◽  
The Government ◽  
Malaysian Government

SMEs presence is significant nowadays to most economies, particularly those from emerging countries. The internationalization of these firms is no longer an option; it is indeed necessary for them to follow the wave of globalization. Despite of their constraints, Malaysian SMEs are struggling to expand into the international market and compete internationally to sustain their foothold in the country. Various factors have forced SMEs in Malaysia to engage internationally, however the ventures are arduous to be accomplished independently. As a result, the Malaysian government has initiated various efforts in supporting them to stand in the international arena. Many agencies have been established and numerous programs have been developed to encourage SMEs internationalization. This study aims to unfold the challenges faced by SMEs from emerging countries in expanding internationally by examining the business environment in the country. The study finds that, despite various supports offered by the government, Malaysian SMEs continue to struggle in the global market due various factors including market knowledge, technological and skills capabilities, and products quality.

Internationalisierungsfaktor maritime Wirtschaft? Reedereien, Handelsgesellschaften und Werften der Thyssen-Bornemisza-Gruppe 1906/26 bis 1971

2020 ◽  
Vol 65 (2) ◽  
pp. 161-195
Author(s):  
Boris Gehlen
Keyword(s):  
Driving Force ◽  
Multinational Companies ◽  
Special Importance ◽  
Market Knowledge ◽  
Strategic Objectives ◽  
Adverse Conditions ◽  
Maritime Economy ◽  
Starting Point ◽  
Trade Sector

AbstractThe article refers to recent research on multinational companies, which assumes a special importance of companies in the maritime economy (trade, shipyards, shipping companies) in globalisation processes. It examines the Thyssen-Bornemisza group, which emerged in 1926 from the August Thyssen group, and shows how its internationalization, which was already envisaged at the beginning of the 1920s, was implemented under the adverse conditions of the first half of the 20th century. It further analyses the role of the maritime economy’s companies within this process, and to what extent the group’s strategic objectives changed as a result. While it was still a production-oriented business group in the 1920s, it had become a global portfolio group by the early 1970s. In particular, the companies in the maritime trade sector and their market knowledge proved to be the driving force and starting point for these developments.

A global market advantage framework: the role of global market knowledge competencies

2005 ◽  
Vol 14 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Sengun Yeniyurt ◽  
S. Tamer Cavusgil ◽  
G. Tomas M. Hult
Keyword(s):  
Global Market ◽  
Market Knowledge ◽  
Knowledge Competencies

scholarly journals Overcoming the liability of outsidership in institutional voids: Trust, emerging goals, and learning about opportunities

2016 ◽  
Vol 35 (3) ◽  
pp. 262-284 ◽  
Author(s):  
Antje Fiedler ◽  
Benjamin P Fath ◽  
D Hugh Whittaker
Keyword(s):  
Institutional Voids ◽  
Market Knowledge ◽  
Cognitive Trust ◽  
Affective Trust ◽  
Uppsala Model ◽  
Business Partners ◽  
Chinese Business ◽  
Business Market ◽  
Liability Of Outsidership

Building on the complementarity of the revisited Uppsala model and effectual logic, this article examines the role of affective and cognitive trust for developing knowledge in the context of small- and medium-sized enterprise (SME) internationalization in emerging markets. Drawing on qualitative interview data from New Zealand SMEs engaging with Chinese business partners, the article first shows that an overreliance on affective trust can result in a situation of ‘persistent mediation’, in which learning about opportunities is impaired. Second, utilization of the affordable loss principle and a focus on control facilitates relationship-specific knowledge, which may also lead to cognitive trust. However, cognitive trust does not necessarily transform in the substantive business market knowledge needed to overcome the liability of outsidership. Third, business market knowledge is advanced when partners mutually set goals and develop the opportunity, which potentially also fosters cognitive and affective trust.

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