scholarly journals The Role of Multi-Actor Engagement

2020 ◽  
Vol 6 (4) ◽  
pp. 176
Author(s):  
Sumitro Sarkum ◽  
Abd. Rasyid Syamsuri ◽  
Supriadi Supriadi
Keyword(s):  
Supply Chain ◽  
Employee Engagement ◽  
Business Strategy ◽  
Business Performance ◽  
Dynamic Capability ◽  
Customer Engagement ◽  
Market Knowledge ◽  
Marketing Function ◽  
Summary Statement

This study aims to meet the theoretical needs in answering the problem of the role of the marketing function on the dynamic capability that involves the role of multi actors through engagement. In particular, the study discusses the capabilities of SMEs’ business strategy in the offline to online market. The population of this research are owners, managers, and owners and managers of SMEs in Indonesia. The results of this study indicate that the integration of the supply chain into engagement can address the problem of the role of the marketing function that connects marketing and operations. Supply chain engagement is also able to moderate employee engagement to dynamic marketing engagement but not significantly moderate customer engagement. Meanwhile, the basis of integration as a dynamic capability in market knowledge has a significant effect on the multi-actor engagement consisting of customer engagement, employee engagement, and supply chain engagement. Summary statement of contribution: Our research builds on the three elements of multi-actor engagement that are significant against dynamic marketing engagement. The main finding of this research is that the concept of novelty can answer the proposition with the result that dynamic marketing engagement can improve business performance.

scholarly journals Supply Chain Involvement in Engagement Verification of Marketing and Operational Collaboration

2018 ◽  
Author(s):  
Sumitro Sarkum
Keyword(s):  
Supply Chain ◽  
Employee Engagement ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Customer Engagement ◽  
Market Knowledge ◽  
Marketing Function ◽  
Operational Capabilities ◽  
Service Logic ◽  
Medium Enterprises

The ability of firm's market knowledge in relationships with employee engagement and customer engagement becomes crucial in a marketing strategy. However, the role of marketing function to achieve competitive advantage is still a question of improving business performance. Empirically, there is a need to explore marketing and operational capabilities by involving the supply chain in marketing strategies. Through the views of Dynamic Capability (DC) and service logic, we combine it in a conceptual model that produces several hypotheses. A total of 250 MSME (Micro Small and Medium Enterprises) are involved to answer the questionnaire. Respondents' perceptions reveal that the supply chain has essentially opened itself into an engagement for mutual value creation and sustainability. Our findings also reveal that supply chain engagement can improve business performance and positively mediate employee engagement, but it is unable to mediate customer engagement. In contrast, supply chain engagement is insignificant when market knowledge, customer engagement and employee engagement are directly linked to business performance. In addition, our findings also resulted in an insight for management in optimizing the firm's ability to perform its marketing functions

scholarly journals Market Knowledge of SMEs in Business Online The Relationship With Engagement

2018 ◽  
Author(s):  
Sumitro Sarkum
Keyword(s):  
Value Creation ◽  
Business Performance ◽  
Management Strategies ◽  
Dynamic Capability ◽  
Market Knowledge ◽  
Marketing Function ◽  
Operational Capabilities ◽  
Online Business ◽  
The Relationship

Market knowledge of the SME in online business requires a good relationship with employees, customers and the supply chain. Because it becomes very important in a marketing strategy to run the role of marketing function in achieving competitive advantage. It is an empirical need to explore marketing and operational capabilities. Through the view of Dynamic Capability (DC) and a conceptual model that produces several hypotheses from 250 SMEs firms are involved to answer the questionnaire. The results reveal that establishing an attachment for mutual value creation and sustainability can improve business performance. The findings also resulted in a new discourse in management strategies in order to minimize the ability of SMEs to carry out marketing functions in online businesses

scholarly journals Corporate Entrepreneurship and Business Performance: The Mediating Role of Employee Engagement

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402096277 ◽  
Author(s):  
Umair Ahmed ◽  
Waheed Ali Umrani ◽  
Umer Zaman ◽  
Sheraz Mustafa Rajput ◽  
Tariq Aziz
Keyword(s):  
Employee Engagement ◽  
Structural Equation ◽  
Business Performance ◽  
Corporate Entrepreneurship ◽  
Equation Modeling ◽  
Future Research ◽  
Critical Gap ◽  
Mediating Role ◽  
Future Research Directions

The present study examined corporate entrepreneurship (CE) influence upon business performance following the mediation of employee engagement. In all, 201 middle managers from big 5 banks in Pakistan were sampled for the present study. Through applying structural equation modeling to test statistical relationship, the results revealed significant positive relationship between CE and business performance. Accordingly, the results also indicated mediation of employee engagement in this relationship thus, supporting both the hypothesized relationships. The study is first of its kind, addressing critical gap concerning employee engagement in the domain of CE and business performance. The study presents critical explanations and potential implications through which CE prospects could help employees to feel obliged to respond back with higher engagement and business performance. Toward the end, the chapter also discusses future research directions and scope for further study.

scholarly journals The Moderating Role of Dynamic Marketing Engagement in Marketing Function for SMEs Business Performance

2019 ◽  
Author(s):  
Sumitro Sarkum ◽  
Bambang Agus Pramuka ◽  
Agus Suroso ◽  
Suliyanto Suliyanto ◽  
Supriadi Supriadi
Keyword(s):  
Business Performance ◽  
Marketing Function ◽  
Moderating Role

scholarly journals Implementing a business strategy with supply chain management in a management system and management control to improve the performance of the hotel business

2021 ◽  
Vol 9 (3) ◽  
pp. 687-695 ◽  
Author(s):  
Harin Tiawon ◽  
I Wayan Gede Supartha
Keyword(s):  
Social Capital ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Business Strategy ◽  
Business Performance ◽  
Management Control ◽  
Business Strategies ◽  
Chain Management ◽  
Electronic Payments ◽  
Marketing Systems

Supply chain management is very important in improving the business system in the management sector to improve the regional economy. Based on the hotel business strategy at Lovina Beach by implementing e-payments is very important as a transaction tool starting from purchasing needs or marketing systems to the end of room payments and activities to implement the health protocol for the COVID-19 period. The research was conducted at 100 star hotels on Lovina beach Bali, regarding the importance of the main influence of social capital in driving digitalized payment systems and sharing information with microeconomic theory in improving business performance. The results obtained from simple linear quantitative statistical analysis, based on the r-square value of 63.8%, social capital can encourage electronic payments and knowledge sharing can improve hotel business performance in Lovina Beach Bali Indonesia. Research implications for applying social capital, electronic payments, sharing knowledge in improving business performance during the COVID 19 period and making business strategies to increase consumer confidence in hotels on Lovina Beach Bali.

The Role of Cloud Computing in Global Supply Chain

2015 ◽  
pp. 192-219 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Cloud Computing ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Organizational Performance ◽  
Business Performance ◽  
Global Supply Chain ◽  
Global Business ◽  
Chain Management ◽  
Processing Theory

This chapter reviews the role of cloud computing in global supply chain, thus describing the theoretical and practical concepts of cloud computing and supply chain management (SCM); the significance of cloud computing in global supply chain; the overview of electronic supply chain management (e-SCM); and the organizational information processing theory within global supply chain. The utilization of cloud computing is necessary for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in global business. Therefore, it is essential for modern organizations to examine their cloud computing applications, develop a strategic plan to regularly check their practical advancements, and immediately respond to the cloud computing needs of customers in global supply chain. Applying cloud computing in global supply chain will extremely improve organizational performance and reach business goals in the digital age.

Ambidextrous supply chain as a dynamic capability: building a resilient supply chain

2016 ◽  
Vol 54 (1) ◽  
pp. 2-23 ◽  
Author(s):  
Sang M Lee ◽  
Jin Sung Rha
Keyword(s):  
Supply Chain ◽  
Business Performance ◽  
Negative Impact ◽  
Business Environment ◽  
Dynamic Capability ◽  
Equation Modeling ◽  
Content Type ◽  
Building Process ◽  
Capability Building ◽  
Research Questions

Purpose – Developing ambidexterity as a dynamic capability is important for firms to sustain their competitive advantage. Moreover, this capability allows firms to build the resiliency to mitigate enterprise risks. The purpose of this paper is to apply two main theoretical frames from the strategy literature, dynamic capabilities, and organizational ambidexterity, to supply chain management (SCM) to examine mitigation strategies for supply chain (SC) disruptions. The authors empirically investigated how the firm’s SC ambidexterity is developed through a dynamic capability-building process and how this, in turn, can mitigate the negative impact of SC disruptions and improve business performance. Design/methodology/approach – This study conducted a field survey to answer the research questions as there exists no archival database with detailed information on ambidextrous SC strategies and dynamic capability. A total of 316 usable responses were received from managers working in the SC area. Confirmatory factor analysis and structural equation modeling were run on SPSS (version 16.0) and AMOS (version 18.0) to test the hypotheses to answer research questions. Findings – Overall, the results of the study confirmed that a dynamic SC capability-building process is an antecedent of SC ambidexterity, and that SC ambidexterity is important to firms as it mitigate the negative impact of SC disruptions and enhance business performance. To take advantage of an ambidextrous SC, through minimizing the negative impact of SC disruptions and maximizing firm performance, firms should continually search for creative ways to satisfy new market needs and adapt to the fast changing business environment. Originality/value – This study applied a dynamic capability-building process and ambidexterity to SCM. From the resilient SC perspective, the study found that the ability to effectively utilize existing resources and create novel strategies for problem solving plays a critical role in addressing SC disruptions.

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