Charitable Intent and Bidding in Charity Auctions

Author(s):  
Peter T. L. Popkowski Leszczyc ◽  
Chun Qiu ◽  
Shenyu Li ◽  
Michael H. Rothkopf
Keyword(s):  



2018 ◽  
Vol 82 (3) ◽  
pp. 124-141 ◽  
Author(s):  
Ernan Haruvy ◽  
Peter T.L. Popkowski Leszczyc

The authors investigate compliance behavior and revenue implications in winner-pay and voluntary-pay auctions in charity and noncharity settings. In the voluntary-pay format, the seller asks all bidders to pay their own high bid. The authors explore motives and boundary conditions for compliance behavior based on internal and external triggers of social norms. The voluntary-pay format generates higher revenue than the winner-pay format for charity auctions, despite imperfect compliance, but it generates lower revenues in noncharity settings. To characterize bidding strategy, the authors study time to bid, auction choice, and jump bidding and find evidence that bidders in voluntary-pay auctions more commonly use jump bidding and late entry. The findings have important implications for marketing managers, augmenting the growing stream of empirical auction studies and work on corporate social responsibility. Specifically, combining an auction with a charitable cause may result in increased revenues, but managers should ensure that they are accounting for differential compliance rates between auction formats. Even if low-compliance bidders can be identified and screened out, doing so is not advantageous, because noncompliant bidders bid up prices.



2008 ◽  
Author(s):  
Olivier Bos
Keyword(s):  


2011 ◽  
Vol 111 (2) ◽  
pp. 166-169 ◽  
Author(s):  
Vivienne Groves


2010 ◽  
Vol 94 (11-12) ◽  
pp. 921-935 ◽  
Author(s):  
Jeffrey Carpenter ◽  
Jessica Holmes ◽  
Peter Hans Matthews


2007 ◽  
Vol 48 (3) ◽  
pp. 953-994 ◽  
Author(s):  
Maxim Engers ◽  
Brian McManus
Keyword(s):  


2016 ◽  
Vol 79 ◽  
pp. 83-92 ◽  
Author(s):  
Olivier Bos
Keyword(s):  


Author(s):  
Jeffrey Carpenter ◽  
Jessica Holmes ◽  
Peter Hans Matthews
Keyword(s):  


Author(s):  
Adrianna Szyszka

One of the most common means of raising funds is the charity auction. At charity auctions, money is collected for a good cause, and the products are purchased for private consumption — the bidders may achieve both public and private gains. The charitable nature of this type of auction makes them different from standard auctions. The paper aims to present the main characteristics of this fundraising strategy as well as make a comparison with other formats of raising money for a good cause, i.a. lotteries. Furthermore, the main differences between charity and non-charity auctions will be explained. The studies do not clearly demonstrate whether the charity auction is a more effective mechanism of raising funds than the lottery. However, there is evidence that both formats outperform voluntary contributions. From the perspective of charity organizations, the most effective charity auction format seems to be the all-pay auction. The studies have also revealed that revenues at charity auctions are higher than at standard auctions.



Sign in / Sign up

Export Citation Format

Share Document