Advertising Spillovers: Drug Detailing in Combination Therapy

2014 ◽  
Author(s):  
Hongju Liu ◽  
Qiang Liu ◽  
Pradeep K. Chintagunta
2017 ◽  
Vol 36 (3) ◽  
pp. 382-401 ◽  
Author(s):  
Hongju Liu ◽  
Qiang Liu ◽  
Pradeep K. Chintagunta

2008 ◽  
Vol 39 (2) ◽  
pp. 69
Author(s):  
CAROLINE HELWICK
Keyword(s):  

2006 ◽  
Vol 39 (13) ◽  
pp. 48-49
Author(s):  
MARY ELLEN SCHNEIDER
Keyword(s):  

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