When Consumers Learn, Money Burns: Signaling Quality Via Advertising With Observational Learning And Word Of Mouth

When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth

Marketing Science ◽

10.1287/mksc.2020.1246 ◽

2020 ◽

Cited By ~ 2

Author(s):

Yogesh V. Joshi ◽

Andres Musalem

Keyword(s):

Observational Learning ◽

Word Of Mouth ◽

Signaling Quality

When consumers learn via observations or word of mouth, a firm may strategically spend more on advertising to credibly signal its quality.

Signaling Quality in the Presence of Observational Learning

Review of Industrial Organization ◽

10.1007/s11151-019-09728-z ◽

2019 ◽

Vol 56 (3) ◽

pp. 515-534

Author(s):

Nicolás Figueroa ◽

Carla Guadalupi

Keyword(s):

Observational Learning ◽

Signaling Quality

Word-of-Mouth, Observational Learning, and Product Adoption: Evidence from an Anime Platform

SSRN Electronic Journal ◽

10.2139/ssrn.2798962 ◽

2016 ◽

Cited By ~ 4

Author(s):

Mina Ameri ◽

Elisabeth Honka ◽

Ying Xie

Keyword(s):

Observational Learning ◽

Word Of Mouth ◽

Product Adoption

Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning

International Journal of Information Management ◽

10.1016/j.ijinfomgt.2015.11.005 ◽

2017 ◽

Vol 37 (3) ◽

pp. 179-189 ◽

Cited By ~ 79

Author(s):

Yichuan Wang ◽

Chiahui Yu

Keyword(s):

Decision Making ◽

Social Interaction ◽

Observational Learning ◽

Word Of Mouth ◽

Consumer Decision Making ◽

Social Commerce ◽

Consumer Decision ◽

Decision Making Model

Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning

Journal of Marketing Research ◽

10.1509/jmkr.48.2.238 ◽

2011 ◽

Vol 48 (2) ◽

pp. 238-254 ◽

Cited By ~ 294

Author(s):

Yubo Chen ◽

Qi Wang ◽

Jinhong Xie

Keyword(s):

Social Interactions ◽

Observational Learning ◽

Natural Experiment ◽

Word Of Mouth

Word-of-Mouth Communication, Observational Learning, and Stock Market Participation

SSRN Electronic Journal ◽

10.2139/ssrn.2251570 ◽

2013 ◽

Cited By ~ 4

Author(s):

Yu-Jane Liu ◽

Juanjuan Meng ◽

Wei You ◽

Longkai Zhao

Keyword(s):

Stock Market ◽

Observational Learning ◽

Word Of Mouth ◽

Market Participation ◽

Stock Market Participation ◽

Word Of Mouth Communication

The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions: The Moderating Role of Consumer Expertise and Consumer Involvement

2012 45th Hawaii International Conference on System Sciences ◽

10.1109/hicss.2012.570 ◽

2012 ◽

Cited By ~ 15

Author(s):

Christy M.K. Cheung ◽

Bo Xiao ◽

Ivy L.B. Liu

Keyword(s):

Observational Learning ◽

Word Of Mouth ◽

Consumer Involvement ◽

Purchase Decisions ◽

Electronic Word Of Mouth ◽

Consumer Expertise ◽

The Impact ◽

Moderating Role

Observational Learning and Social-Network Word-of-Mouth: Evidence from Groupon

SSRN Electronic Journal ◽

10.2139/ssrn.2264411 ◽

2013 ◽

Cited By ~ 9

Author(s):

Xitong Li ◽

Lynn Wu

Keyword(s):

Social Network ◽

Observational Learning ◽

Word Of Mouth

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

SSRN Electronic Journal ◽

10.2139/ssrn.1501843 ◽

2010 ◽

Cited By ~ 4

Author(s):

Yubo Chen ◽

Qi Wang ◽

Jinhong Xie

Keyword(s):

Social Interactions ◽

Observational Learning ◽

Natural Experiment ◽

Word Of Mouth

Measuring Effects of Observational Learning and Social-Network Word-of-Mouth (WOM) on the Sales of Daily-Deal Vouchers

2013 46th Hawaii International Conference on System Sciences ◽

10.1109/hicss.2013.397 ◽

2013 ◽

Cited By ~ 15

Author(s):

Xitong Li ◽

Lynn Wu

Keyword(s):

Social Network ◽

Observational Learning ◽

Word Of Mouth