The Study of Para-Social Interaction with e-Word-of-Mouth for Influencer Marketing by Complex Computing

The purpose of this study was focused on exploring the relationship among the fans’ preferences, fans’ para-social interaction, and fans’ word-of-mouth. A survey consisted of 21 items based on the literature review and developed by this study. An online survey was distributed to the users of YouTube in Taiwan. A total of 606 valid samples was collected by survey. The instrument passed the reliability and validity test. Further, the data process applied the PLS (partial least squares) regression analysis methodology. The result shows that the ‘attractive’ impacted ‘para-social interaction’, ‘e-word-of-mouth’, and ‘preferences of fans’ positively. In addition, the para-social interaction plays an important role as a mediator between influencer’s attractiveness, w-word-of-mouth, and preferences of fans. Some suggestions were provided for social media influence’ related studies as reference.

Combining Learning and Engagement Strategies in a Software Testing Learning Environment

There continues to be an increase in enrollments in various computing programs at academic institutions due to many job opportunities available in the information, communication, and technology sectors. This enrollment surge has presented several challenges in many Computer Science (CS), Information Technology (IT), and Software Engineering (SE) programs at universities and colleges. One such challenge is that many instructors in CS/IT/SE programs continue to use learning approaches that are not learner centered and therefore are not adequately preparing students to be proficient in the ever-changing computing industry. To mitigate this challenge, instructors need to use evidence-based pedagogical approaches, e.g., active learning, to improve student learning and engagement in the classroom and equip students with the skills necessary to be lifelong learners. This article presents an approach that combines learning and engagement strategies (LESs) in learning environments using different teaching modalities to improve student learning and engagement. We describe how LESs are integrated into face-to-face (F2F) and online class activities. The LESs currently used are collaborative learning , gamification , problem-based learning , and social interaction . We describe an approach used to quantify each LES used during class activities based on a set of characteristics for LESs and the traditional lecture-style pedagogical approaches. To demonstrate the impact of using LESs in F2F class activities, we report on a study conducted over seven semesters in a software testing class at a large urban minority serving institution. The study uses a posttest-only study design, the scores of two midterm exams, and approximate class times dedicated to each LES and traditional lecture style to quantify their usage in a face-to-face software testing class. The study results showed that increasing the time dedicated to collaborative learning, gamification, and social interaction and decreasing the traditional lecture-style approach resulted in a statistically significant improvement in student learning, as reflected in the exam scores.

Educationalizing Instagram for Virtual Instruction in COVID-19

Learning through social media platforms is a nascent pedagogy that opens up new virtual online e-instructional modalities and avenues to be explored especially in these challenging emergency times of COVID-19. This research focuses on a self-directed initiative of a math teacher who taught her students in an open virtual class via Instagram. This study explores how the main features of Instagram -inherently used as social interaction platform - were maximized for educational purposes. It also investigates the effects, be they positive or negative, on the learning-teaching process in terms of engagement and communication. For this, a mixed-method sequential exploratory design was opted for to conduct the study which surveyed 100 students across 22 different high schools who took part in the virtual open math classes. The findings highlight the different patterns of Instagram use and platform features that lend this social media website the requisite feasibility to educationalize it. Furthermore, the results reveal both the favourable and disadvantageous aspects of Instagram.

Recognition of Emotions for People with Autism: An Approach to Improve Skills

Autism spectrum disorder refers to a neurodevelopmental disorders characterized by repetitive behavior patterns, impaired social interaction, and impaired verbal and nonverbal communication. The ability to recognize mental states from facial expressions plays an important role in both social interaction and interpersonal communication. Thus, in recent years, several proposals have been presented, aiming to contribute to the improvement of emotional skills in order to improve social interaction. In this paper, a game is presented to support the development of emotional skills in people with autism spectrum disorder. The software used helps to develop the ability to recognize and express six basic emotions: joy, sadness, anger, disgust, surprise, and fear. Based on the theory of facial action coding systems and digital image processing techniques, it is possible to detect facial expressions and classify them into one of the six basic emotions. Experiments were performed using four public domain image databases (CK+, FER2013, RAF-DB, and MMI) and a group of children with autism spectrum disorder for evaluating the existing emotional skills. The results showed that the proposed software contributed to improvement of the skills of detection and recognition of the basic emotions in individuals with autism spectrum disorder.

A Two-Person Neuroscience Approach for Social Anxiety: A Paradigm With Interbrain Synchrony and Neurofeedback

Social anxiety disorder has been widely recognised as one of the most commonly diagnosed mental disorders. Individuals with social anxiety disorder experience difficulties during social interactions that are essential in the regular functioning of daily routines; perpetually motivating research into the aetiology, maintenance and treatment methods. Traditionally, social and clinical neuroscience studies incorporated protocols testing one participant at a time. However, it has been recently suggested that such protocols are unable to directly assess social interaction performance, which can be revealed by testing multiple individuals simultaneously. The principle of two-person neuroscience highlights the interpersonal aspect of social interactions that observes behaviour and brain activity from both (or all) constituents of the interaction, rather than analysing on an individual level or an individual observation of a social situation. Therefore, two-person neuroscience could be a promising direction for assessment and intervention of the social anxiety disorder. In this paper, we propose a novel paradigm which integrates two-person neuroscience in a neurofeedback protocol. Neurofeedback and interbrain synchrony, a branch of two-person neuroscience, are discussed in their own capacities for their relationship with social anxiety disorder and relevance to the paradigm. The newly proposed paradigm sets out to assess the social interaction performance using interbrain synchrony between interacting individuals, and to employ a multi-user neurofeedback protocol for intervention of the social anxiety.

Complex data and simple instructions: Social regulation during the Covid-19 pandemic

Responses to the Covid-19 pandemic include the generation of new norms and shifting expectations about everyday, ordinary behaviour, management of the self, and social interaction. Central to the amalgam of new norms is the way information and instructions are communicated, often in the form of simple images and icons in posters and signs that are widespread in public settings. This article combines two sociological concerns – social control and visual research – to investigate the ways social interaction is being recalibrated during the pandemic. It focuses on some of the imagery relied on in public information about the coronavirus and investigates the form and content of various signs, instructions, and notices for their normative underpinnings, their advice and directives which attempt to modify and regulate diverse activities.