Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

2010 ◽  
Author(s):  
Yubo Chen ◽  
Qi Wang ◽  
Jinhong Xie
Keyword(s):  
Social Interactions ◽  
Observational Learning ◽  
Natural Experiment ◽  
Word Of Mouth

Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning

2011 ◽  
Vol 48 (2) ◽  
pp. 238-254 ◽  
Author(s):  
Yubo Chen ◽  
Qi Wang ◽  
Jinhong Xie
Keyword(s):  
Social Interactions ◽  
Observational Learning ◽  
Natural Experiment ◽  
Word Of Mouth

Word of Mouth Mobile Crowdsourcing: Increasing Awareness of Physical, Cyber, and Social Interactions

2017 ◽  
Vol 24 (4) ◽  
pp. 26-37 ◽  
Author(s):  
Yufeng Wang ◽  
Wei Dai ◽  
Bo Zhang ◽  
Jianhua Ma ◽  
Athanasios V. Vasilakos
Keyword(s):  
Social Interactions ◽  
Word Of Mouth ◽  
Mobile Crowdsourcing

Word-of-Mouth, Observational Learning, and Product Adoption: Evidence from an Anime Platform

2016 ◽  
Author(s):  
Mina Ameri ◽  
Elisabeth Honka ◽  
Ying Xie
Keyword(s):  
Observational Learning ◽  
Word Of Mouth ◽  
Product Adoption

Decisions on Probabilistic Selling for Consumers with Different Risk Attitudes

2021 ◽  
Author(s):  
Yeu-Shiang Huang ◽  
Tzu-Yi Wu ◽  
Chih-Chiang Fang ◽  
Tzu-Liang (Bill) Tseng
Keyword(s):  
Social Interactions ◽  
Word Of Mouth ◽  
Risk Attitudes ◽  
Purchase Decisions ◽  
Degrees Of Belief ◽  
Risk Propensity ◽  
Purchasing Decisions ◽  
Related Information ◽  
Heterogeneous Consumers ◽  
Perceived Probability

Consumer attitudes toward probabilistic goods are affected not only by their personal preferences, but also by their risk propensity. However, because the probability of obtaining their preferred items is determined by the retailer, consumers must search for related information and rely on their own subjective judgments to reduce the risk of not obtaining them. This study investigates the effects that consumer risk attitudes and word of mouth have on consumers’ purchase decisions regarding probabilistic goods and develops a pricing model for probabilistic selling in which a retailer offers probabilistic goods to heterogeneous consumers with different risk attitudes and possible social interactions. The analytical results show that a retailer’s profit decreases as the degree of risk aversion increases under the probabilistic selling strategy. In addition, word of mouth affects consumers’ purchasing decisions regarding different degrees of belief that they will obtain their preferred items. When the word-of-mouth effect decreases, the consumers’ perceived probability of obtaining their preferred items also decreases, which, consequently, reduces the retailer’s profits.

WORD-OF-MOUTH VERSUS EXPERTS AND REPUTATION IN THE INDIVIDUAL DYNAMICS OF WINE PURCHASING

2011 ◽  
Vol 14 (06) ◽  
pp. 871-885 ◽  
Author(s):  
TATIANA BOUZDINE-CHAMEEVA ◽  
SERGE GALAM
Keyword(s):  
Social Interactions ◽  
Word Of Mouth ◽  
Specific Problem ◽  
Opinion Dynamics ◽  
Practical Implementation ◽  
Purchasing Behavior ◽  
Sample Distribution ◽  
Individual Preferences ◽  
Market Shares ◽  
The Individual

The dynamics of wine purchasing behavior is studied focusing on the respective impacts of the word-to-mouth versus wine expert judgements and reputations. To investigate the problem we apply the Galam model of opinion dynamics to agents who have to select a preference about which type of wine to buy given expert judgements, individual preferences and wine reputations. It could be, for instance, a preference between Bordeaux and Burgundy. The main novelty of the work is not about the building of a new model but indeed the construction of a scheme to confront the Galam model to a specific problem of the real world. Accordingly we design a commercial strategy to hold on to a share of the wine market. It provides a novel understanding on how, given some established reputation, the competitive interplay between social interactions and expert judgments affects the market shares distribution. The financial implications of the practical implementation of these results are discussed. In particular it is found that sample distribution of bottles could be drastically reduced from the usual levels practiced by producers. We hope our results will convince some wine producers to test our predictions.

Comparative Assessment of Food Preferences and Aversions Acquired by Blackbirds via Observational Learning

The Auk ◽  
1984 ◽  
Vol 101 (4) ◽  
pp. 796-803 ◽  
Author(s):  
J. Russell Mason ◽  
Adam H. Arzt ◽  
Russell F. Reidinger
Keyword(s):  
Social Interactions ◽  
Observational Learning ◽  
Food Preferences ◽  
Social Cues ◽  
Agelaius Phoeniceus ◽  
Visual Contact ◽  
Avian Predators ◽  
Choice Tests ◽  
Opposite Behavior ◽  
Predator Abundance

AbstractRed-winged Blackbirds (Agelaius phoeniceus) can acquire food preferences and aversions merely by observing conspecifics. In Experiment 1, red-wings were trained to prefer or avoid food paired with yellow, as conspecifics watched. After training, all birds were given two-choice tests between food paired with yellow or green for 12 days. Trainers were tested in visual isolation, whereas watchers were tested either in visual isolation or in visual contact with birds who had observed the opposite behavior during training. Food aversions were more resistant to extinction than food preferences (P < 0.05), and, among watchers, social cues facilitated avoidance (P < 0.05). In Experiment 2, red-wings were trained to avoid food paired with yellow, as Common Grackles (Quiscalus quiscula) and red-wings watched, or vice versa, and then two-choice tests were given between yellow and green. Both grackles and red-wings exhibited observational learning, regardless of the training species (P's < 0.05).Social interactions among avian predators may influence how predator abundance affects the Batesian model-mimic complex. We speculate that avoidance learning, which occurs when a predator observes the ingestion of a model, is stronger than preference learning, which occurs when a mimic is ingested. Relatively few models would be needed for the model-mimic complex to operate successfully, and the number of mimics could exceed the number of models without jeopardizing the mimetic advantage.

When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth

2020 ◽  
Author(s):  
Yogesh V. Joshi ◽  
Andres Musalem
Keyword(s):  
Observational Learning ◽  
Word Of Mouth ◽  
Signaling Quality

When consumers learn via observations or word of mouth, a firm may strategically spend more on advertising to credibly signal its quality.

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