Managerial Effects and Psychological Reaction Difference in Travel Product Option Framing : Interaction Effects of Tour Advertisement Message Type and Tour Destination

2019 ◽  
Vol 31 (2) ◽  
pp. 65-88
Author(s):  
Jin-Ok Shin ◽  
Chang-Sup Shim ◽  
Chul Jeong
2011 ◽  
Author(s):  
Stephen D. R. Bennett ◽  
A. Nicole Burnett ◽  
Paul D. Siakaluk ◽  
Penny M. Pexman

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