Why do Females Shop? Dimensions of Females Shopping Experience

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Shilpa Bagdare
Keyword(s):  
Five Dimensions ◽  
Shopping Experience ◽  
Leisure And Recreation ◽  
Changing Role ◽  
Special Meaning

Shopping is an enjoyable moment in the life of a female shopper. It has a special meaning and status for females. It is often said that shopping and females are complementary to each other. Females assign a variety of reasons for shopping. With the changing role and status of female in the society, the reasons to shop are also increasing. The present study has tried to find an answer to a very important question, why do females shop? Literature suggests that joy of shopping is the most important motive for a female shopper. A survey of 321 Indian females suggested that the reasons could be described in terms of five dimensions of shopping experience namely special, enjoyment, delight, leisure and recreation. These dimensions collectively describe the sources of joy for Indian female shoppers. The study presents insights for practitioners and researchers.

scholarly journals The controllable elements of the total retail experience: A study of clothing shoppers

2003 ◽  
Vol 6 (1) ◽  
pp. 143-158 ◽  
Author(s):  
N. S. Terblanche ◽  
C. Boshoff
Keyword(s):  
Data Analysis ◽  
Scale Development ◽  
Retail Store ◽  
Major Objective ◽  
Five Dimensions ◽  
Personal Interaction ◽  
Complaint Handling ◽  
Shopping Experience ◽  
Clothing Store ◽  
Store Environment

Retail clothing stores continually have to adapt to marketplace demands to remain competitive. Customer retention has become a major objective for many clothing retailers. This study combines the management of a number of the controllable personal and non-personal elements that a customer are exposed to and interacts within a retail store, as part of the shopping experience. The data analysis procedures closely followed the guidelines for scale development suggested by Churchill (1979). The empirical results suggest that there are five dimensions considered important by consumers when assessing their satisfaction with a total retail experience in a clothing store. These are: merchandise value, internal store environment, personal interaction with staff, merchandise variety and complaint handling.

Relationship Marketing in Electronic Commerce Environments

1999 ◽  
Vol 14 (4) ◽  
pp. 319-331 ◽  
Author(s):  
Robert Davis ◽  
Margo Buchanan-Oliver ◽  
Roderick Brodie
Keyword(s):  
Electronic Commerce ◽  
Empirical Evidence ◽  
Marketing Practice ◽  
Home Shopping ◽  
Marketing Relationships ◽  
Computer Mediated ◽  
Shopping Experience ◽  
On Line ◽  
Consumer Marketing ◽  
Changing Role

The advent of electronic commerce is changing marketing practice. In particular the transformation of traditional intermediaries such as the retailer is occurring as a result of new computer-mediated relationships. This paper uses the setting of an interactive home-shopping supermarket to examine the changing role of the retailer in electronic commerce environments (ECEs). We build on our previous conceptual enquiry which proposed a conceptual model which posits that retailers in an ECE apply a trust-based approach to consumer marketing relationships. In this paper we provide additional literature and empirical evidence to support our proposition that the relationship between the retailer and their customers can be defined by the disconfirmation of two cognitive images of the on-line shopping experience, these being the expected virtual (service brand-created, cognitive image of experience) and actual real (service-process-created, cognitive image of experience) images. This paper develops existing conceptualizations through new, confirmatory, interorganizational case data and consumer-oriented, qualitative, empirical evidence from focus groups that supports our proposition.

scholarly journals Measuring customer satisfaction with the controllable elements of the in-store shopping experience

2001 ◽  
Vol 32 (4) ◽  
pp. 11-20 ◽  
Author(s):  
N. S. Terblanche ◽  
C. Boshoff
Keyword(s):  
Customer Satisfaction ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Current Form ◽  
Five Dimensions ◽  
Long Term Study ◽  
Shopping Experience ◽  
Store Environment ◽  
The Individual

Evidence from various sources suggests that satisfaction with the individual components of an in-store shopping experience will result in customer satisfaction which will lead to customer retention and loyalty over the long term. It is argued that the in-store shopping experience (ISE) at store level consists of a variety of different dimensions that can be controlled by the retailer. This study reports on two phases of a long-term study on the controllable elements of the in-store shopping experience. Closely following the guidelines for multi-item scale development suggested by Churchill (1979) and based on the results of two empirical surveys, it is concluded that there are five dimensions of importance to consumers when assessing their satisfaction with an in-store shopping experience. These dimensions are merchandise value, personal interaction, merchandise variety, internal store environment and complaint handling. The proposed instrument in its current form demonstrates high levels of reliability, discriminant validity, convergent validity and construct validity.

The changing role of the dental dean

1969 ◽  
Vol 33 (3) ◽  
pp. 355-360
Author(s):  
JA DiBiaggio
Keyword(s):  
Changing Role

Anne's changing role...

2005 ◽  
Author(s):  
Anne Anderson ◽  
Keyword(s):  
Changing Role
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