scholarly journals Michael porter's five competitive forces and generetic strategies, market segmentation strategy and case study of competition in global smartphone manufacturing industry

2018 ◽  
Vol 4 (10) ◽  
pp. 39-45
Author(s):  
Moses Jeremiah Barasa Kabeyi
2018 ◽  
Vol 74 (6) ◽  
Author(s):  
Chandrashekhar K. Patil ◽  
M. Husain ◽  
N.V. Halegowda

Author(s):  
Eliy Nazira Mat Nazir ◽  
Muhammad Syukri Abdullah ◽  
Nurul Farihin Mhd Nasir ◽  
Dalili Izni Shafie ◽  
Nor Farehan Omar ◽  
...  

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marco Torri ◽  
Kaustav Kundu ◽  
Stefano Frecassetti ◽  
Matteo Rossini

Purpose In spite of huge advancement of Lean in the manufacturing sector, its advantage in the service sector is not fully investigated. The purpose of this paper is to cover this gap in particular for the information technology (IT) sector through the implementation of the Lean philosophy in a small- and medium-sized enterprise (SME), operating in the IT sector. Design/methodology/approach A case study is conducted and following the A3 model, Lean is deployed in the case company. Data were collected through on-site interviews, waste sources were identified and then countermeasures for their reduction were proposed and adopted. Findings This study reveals that the implementation of the Lean practices in an SME operating in the IT sector offers good operative and financial results, thanks to the higher productivity obtained through the reduction of non-value-added activities. Research limitations/implications This paper reports a single case study, not enough to generalize the results. Moreover, more Lean tools and practices should be tested in IT companies to assess their effectiveness. Practical implications This paper increments the knowledge base for the application of Lean and A3 model outside the manufacturing industry. This paper should assist practitioners and consultants who have the desire to understand a better way of Lean implementation in fast-growing IT industry and in SME. Originality/value Research on Lean implementation in an SME company and in IT sector is scarce. This study aims to assess the efficiency of the adoption of Lean practices following the A3 model. The results could be highly valuable for similar companies (dimension or sector), especially those that are facing transition situations in terms of size and at the same time want to improve their operations performance, efficiency and avoid waste.


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