[Errata]: Assessing Response to Industrial Marketing Strategy

1978 ◽  
Vol 42 (3) ◽  
pp. 68 ◽  
Keyword(s):  
Marketing Strategy ◽  
Industrial Marketing

MARKETING STRATEGY OF BUSINESS

2019 ◽  
pp. 119-124
Author(s):  
O.E. Konobeeva
Keyword(s):  
Marketing Strategy ◽  
Marketing Activity ◽  
Industrial Marketing ◽  
Firm Knowledge ◽  
Clear Idea ◽  
Working Out ◽  
Activity Strategy

Working out and realization of marketing strategy requires certain conditions: clear idea about the purposes of production and sale in prospect, marketing activity strategy of the firm; knowledge of the market and its requirements; clear idea about the possibilities and resources (research, scientific and technical, industrial, marketing). The article is devoted to these problems.

Assessing Response to Industrial Marketing Strategy

1978 ◽  
Vol 42 (2) ◽  
pp. 20-31 ◽  
Author(s):  
Jean-Marie Choffray ◽  
Gary L. Lilien
Keyword(s):  
Marketing Strategy ◽  
Industrial Marketing

Industrial marketing strategy

1985 ◽  
Vol 14 (3) ◽  
pp. 218-219 ◽  
Author(s):  
Dennis J. Dolan
Keyword(s):  
Marketing Strategy ◽  
Industrial Marketing

Equipment lease accounting in industrial marketing strategy

1991 ◽  
Vol 20 (4) ◽  
pp. 305-310 ◽  
Author(s):  
William B. Wagner ◽  
Patricia K. Hall
Keyword(s):  
Marketing Strategy ◽  
Industrial Marketing ◽  
Lease Accounting
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