Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
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TOTAL DOCUMENTS

109

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Published By Springer International Publishing

9783319169330, 9783319169347

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The Undergraduate Consumer Behavior Course: Current Status and Pedagogies

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-16934-7_39 ◽

2016 ◽

pp. 161-165

Author(s):

Douglas J. Lincoln

Keyword(s):

Consumer Behavior ◽

Current Status

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The Application of Organizational Behavior Models to the Development of Effective Industrial Marketing Strategy

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-16934-7_91 ◽

2016 ◽

pp. 367-367

Author(s):

Roger L. Jenkins ◽

Saeed Samiee

Keyword(s):

Organizational Behavior ◽

Marketing Strategy ◽

Industrial Marketing ◽

Behavior Models

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Stake, Conflict and Performance in Export Marketing Channels

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-16934-7_16 ◽

2016 ◽

pp. 66-69

Author(s):

Philip J. Rosson ◽

I. David Ford

Keyword(s):

Marketing Channels ◽

Export Marketing ◽

And Performance

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A Multi-Attribute Attitude Model for the Prediction of University Preference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-16934-7_61 ◽

2016 ◽

pp. 259-261

Author(s):

Robert W. Cook ◽

Ronald Zallocco

Keyword(s):

Attitude Model

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“Blacks Vs. Whites Decision Criteria: A Reevaluation”

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-16934-7_92 ◽

2016 ◽

pp. 368-368

Author(s):

Algin B. King ◽

Joyce P. King ◽

Myron Glassman

Keyword(s):

Decision Criteria

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Consumer Perceptions of Anti-Litter Legislation

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-16934-7_81 ◽

2016 ◽

pp. 345-349

Author(s):

Philip G. Kuehl

Keyword(s):

Consumer Perceptions

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Improving NFW Product Planning Through an Analysis of New Product Failure

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-16934-7_70 ◽

2016 ◽

pp. 295-300

Author(s):

Joel R. Evans ◽

Flaine Sherman

Keyword(s):

New Product ◽

Product Failure ◽

Product Planning

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A Price Elasticity Effect on the Market for Major League Baseball: A Spectre on the Horizon?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-16934-7_69 ◽

2016 ◽

pp. 289-294

Author(s):

Gordon L. Wise ◽

Myron K. Cox

Keyword(s):

Price Elasticity ◽

Major League Baseball ◽

Major League

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Toward a Theoretical Framework for Mail Survey Response

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-16934-7_58 ◽

2016 ◽

pp. 244-248 ◽

Cited By ~ 1

Author(s):

William L. Tullar ◽

Milton M. Pressley ◽

Dwight L. Gentry

Keyword(s):

Mail Survey ◽

Theoretical Framework ◽

Survey Response

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How Much Should Respondents be Told about the Information Being Sought from them?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-16934-7_57 ◽

2016 ◽

pp. 241-243

Author(s):

F. Kelly Shuptrine

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual ConferenceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Undergraduate Consumer Behavior Course: Current Status and Pedagogies

The Application of Organizational Behavior Models to the Development of Effective Industrial Marketing Strategy

Stake, Conflict and Performance in Export Marketing Channels

A Multi-Attribute Attitude Model for the Prediction of University Preference

“Blacks Vs. Whites Decision Criteria: A Reevaluation”

Consumer Perceptions of Anti-Litter Legislation

Improving NFW Product Planning Through an Analysis of New Product Failure

A Price Elasticity Effect on the Market for Major League Baseball: A Spectre on the Horizon?

Toward a Theoretical Framework for Mail Survey Response

How Much Should Respondents be Told about the Information Being Sought from them?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Latest Publications