Marketing Horizons: A 1980's Perspective
Latest Publications

TOTAL DOCUMENTS

99
(FIVE YEARS 0)

H-INDEX

2
(FIVE YEARS 0)

Published By Springer International Publishing

9783319109657, 9783319109664
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

An Economic Analysis of Product Newness: Is Quality Decline Inevitable?

2014 ◽  
pp. 158-160
Author(s):  
Fred W. Morgan
Keyword(s):  
Economic Analysis

Consumer Decision Allocation of Spouses in Dual Career Families: A Descriptive Study

2014 ◽  
pp. 33-36 ◽  
Author(s):  
Phillip B. Niffenegger ◽  
Jan Cooper Taylor ◽  
Ronald D. Taylor
Keyword(s):  
Descriptive Study ◽  
Dual Career ◽  
Consumer Decision

Should we be Alarmed by Foreign Acquisition in the U.S. Yet?

2014 ◽  
pp. 357-361
Author(s):  
A. D. Cao
Keyword(s):  
Foreign Acquisition ◽  
The U.S

The Changing American Woman - Some Thoughts for Marketers

2014 ◽  
pp. 356-356
Author(s):  
Cecil V. Hynes ◽  
Caprice Obinger
Keyword(s):  
American Woman

A Performance-Improving Evaluation Form

2014 ◽  
pp. 337-337
Author(s):  
Leon Winer
Keyword(s):  
Evaluation Form ◽  
A Performance

Promotional Strategy in a Service Industry: A Case Study

2014 ◽  
pp. 335-335
Author(s):  
Martin R. Schlissel
Keyword(s):  
Service Industry ◽  
Promotional Strategy

An Experiment in Self and Product Concept Congruity: Self-Coke-Pepsi

2014 ◽  
pp. 331-331
Author(s):  
Allan C. Reddy
Keyword(s):  
Product Concept

Channel Management: Some Research Findings and Future Directions

2014 ◽  
pp. 328-328
Author(s):  
Ronald D. Michman ◽  
Lynn Harris
Keyword(s):  
Channel Management ◽  
Future Directions ◽  
Research Findings
Load More ...
Sign in / Sign up

Export Citation Format

Share Document