Marketing Horizons: A 1980's Perspective
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Published By Springer International Publishing

9783319109657, 9783319109664

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Should we be Alarmed by Foreign Acquisition in the U.S. Yet?

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_97 ◽

2014 ◽

pp. 357-361

Author(s):

A. D. Cao

Keyword(s):

Foreign Acquisition ◽

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The Changing American Woman - Some Thoughts for Marketers

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_96 ◽

2014 ◽

pp. 356-356

Author(s):

Cecil V. Hynes ◽

Caprice Obinger

Keyword(s):

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A Performance-Improving Evaluation Form

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_90 ◽

2014 ◽

pp. 337-337

Author(s):

Leon Winer

Keyword(s):

Evaluation Form ◽

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Promotional Strategy in a Service Industry: A Case Study

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_88 ◽

2014 ◽

pp. 335-335

Author(s):

Martin R. Schlissel

Keyword(s):

Service Industry ◽

Promotional Strategy

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An Experiment in Self and Product Concept Congruity: Self-Coke-Pepsi

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_84 ◽

2014 ◽

pp. 331-331

Author(s):

Allan C. Reddy

Keyword(s):

Product Concept

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Channel Management: Some Research Findings and Future Directions

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_81 ◽

2014 ◽

pp. 328-328

Author(s):

Ronald D. Michman ◽

Lynn Harris

Keyword(s):

Channel Management ◽

Future Directions ◽

Research Findings

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Consumer Reaction to Energy Conservation Messages: An Experimental Design

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_62 ◽

2014 ◽

pp. 272-277

Author(s):

Gordon H.G. McDougall

Keyword(s):

Experimental Design ◽

Energy Conservation ◽

Consumer Reaction

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An Experimental Study of the Effects of Information from Advertisements and Consumer Rating Publications on Criteria Listed by Consumers as Being Pertinent to Brand Selection

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_55 ◽

2014 ◽

pp. 243-247

Author(s):

Thomas R. Baird

Keyword(s):

Experimental Study

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Catalog Shopping: Problems and Prospects in Small Communities

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_46 ◽

2014 ◽

pp. 204-208

Author(s):

Glen Riecken ◽

Ugur Yavas ◽

A. Coskun Samli

Keyword(s):

Small Communities

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The Impact of Changing Market Conditions on Consumer Perceptions of the Automobile as a Status Symbol

Marketing Horizons: A 1980's Perspective ◽

10.1007/978-3-319-10966-4_4 ◽

2014 ◽

pp. 14-18

Author(s):

Algin B. King ◽

Joyce P. King

Keyword(s):

Consumer Perceptions ◽

Market Conditions ◽

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