“National character” has a curious history in the twentieth century. Margaret Mead wrote the first anthropological account of the United States in 1942, but the history of national character as a concept runs through social psychology and anthropology between the wars, the cultivation of “morale” during the Second World War, and the deployment of social science in postwar American military occupations. That history is the subject of this chapter: what “American character” revealed and obscured, both nationally and internationally. Mead was the Henry Luce of anthropology: her life and writings offer a miniature of the science of characterology in the American Century. The chapter begins as an institutional and intellectual history, but concludes with new readings of three postwar texts. Characterology was indeed a science, of a kind, but it was also an art. Ruth Benedict’s The Chrysanthemum and the Sword, a remote ethnography of Japan, is a parable of American power and its limits. Mead’s New Lives for Old, recounting her return to New Guinea in 1953, becomes a sermon about a Polynesian city upon a hill. David Riesman’s classic of sociology, The Lonely Crowd, closes one frontier of national character but opens another. To consider national character as narrative and ideology illuminates American character’s imprint on the world.
: The Lonely Crowd. A Study of Changing American Character . David Riesman.