In contemporary times, bike sharing programs are gaining importance as an influential transportation mode in both urban and rural areas. They are also used as a vital transportation mode on university campuses which serve as a healthy and environmentally-friendly transportation system. However, having an appropriate location for a bike station is important, so as to maximize the benefits of the service. This study used an origin–destination (O-D) matrix to identify appropriate bike station locations at the Morgan State University campus. The O-D matrix analysis identifies three locations Cumming Hall/University Health Center, Rawling Hall, and Center for Built Environment and Infrastructure Studies as the most appropriate locations to start a pilot, which will serve most of the campus (students, faculty, staff) and connect them to the maximum number of facilities at Morgan State University. The O-D matrix takes into account the occupancy or population of individual buildings based on enrollment over the past four years, the distance to the center of the campus where maximum facilities including the graduate and undergraduate offices are located, and the frequency of the university shuttle connecting most of the buildings. This methodology can be replicated and used on other university campuses and will help further bike sharing programs.
Bike Station Suitability on University Campus Using Origin–Destination Matrix—A Morgan State University Case Study