Gospel music was integral to the culture of many black churches, but gospel singing offered pleasures to its practitioners and fans that extended beyond musical worship. In the late 1940s, Jackson’s career was interwoven with two phenomena that nudged black gospel singing toward the realm of popular culture: the “song battle” and the high-profile programs of religious music presented at Harlem’s Golden Gate Auditorium by promoter Johnny Myers. Pitting Jackson against such rivals as Roberta Martin and Ernestine Washington, the battle of song offered gospel singers alternate forms of prestige and extended to gospel audiences opportunities for active and engaged participation. Myers made instrumental use of the song battle format, deploying a roster of local talent and national stars and connections with New York–based independent record labels. It was through this Myers “syndicate” that Jackson was introduced to Apollo Records, launching her career as a recording artist.