A GROWING SBASON IN YAZOO—MORE STBAW FOR BRICKS—BRICK WITHOUT STRAW—AS COVERING FOR A PURE HEART AND AN ENLIGHTENED MIND WHICH IS MOST BEAUTIFUL, A DARK OR A LIGHT SKIN ?

2021 ◽  
pp. 431-435
Keyword(s):  
Light Skin

scholarly journals Darker shades of “fairness” in India: Male attractiveness and colorism in commercials

2020 ◽  
Vol 6 (1) ◽  
pp. 225-248
Author(s):  
Sayantan Mukherjee
Keyword(s):  
Critical Discourse Analysis ◽  
Skin Tone ◽  
Indian Society ◽  
Primary Data ◽  
Television Commercials ◽  
Multimodal Analysis ◽  
Light Skin ◽  
Indian Men ◽  
Skin Lightening

AbstractThe skin-lightening products for men in India and their mode of advertising have been shaping the concept of attractiveness for Indian men by portraying lighter skin tone as the most fundamental quality of being attractive, always desirable, and successful. Although women’s skin-lightening products in India have received attention by a few scholars lately, men’s products are still underresearched. Hence, this study aims to investigate the issue of colorism augmented by television commercials for men’s “fairness” (light skin tone) products in India. The primary data for this study are six Hindi television commercials for men’s skin-lightening products which were broadcast from 2005 to 2015 and were available on YouTube during data collection. The commercials are by one popular brand, Emami Fair and Handsome. The target commercials are significant for their categorical distinction in directness as well as for their nature of storytelling that helps facilitate the discourse of colorism itself. The methodology is a combination of multimodal analysis, critical discourse analysis, and advertisement analysis. The overall goal of this study is to bring visibility to this subtle and multilayered problem of colorism in Indian society which is being reinforced by the skin-lightening products for men.

“Because I’m Light Skin . . . They Think I’m Italian”

2016 ◽  
Vol 52 (4) ◽  
pp. 460-490 ◽  
Author(s):  
Edward Fergus
Keyword(s):  
Skin Color ◽  
Color Variation ◽  
Ethnic Identification ◽  
Opportunity Structure ◽  
Mexican Students ◽  
Light Skin ◽  
Racial Ethnic

Discussions on Latino/a students’ interpretation of the opportunity structure and schooling treat racial/ethnic identification among Latino/as as static, despite skin color variation. This article provides findings from interviews with six Mexican students who discussed teachers identifying them as “White-looking” or “Hispanic/Mexican-looking.” Both groups shared belief in the achievement ideology and understood the opportunity structure as fraught with barriers. However, the “White-looking” students perceived themselves as being able to permeate such barriers meanwhile the “Hispanic/Mexican-looking” students believed such barriers affect their ability to “make it” regardless of their aspirations. This study raises questions regarding theories on academic variability of Latino/a students.

The Globalization of Light Skin Colorism: From Critical Race to Critical Skin Theory

2018 ◽  
Vol 62 (14) ◽  
pp. 2133-2145 ◽  
Author(s):  
Ronald E. Hall
Keyword(s):  
Critical Race Theory ◽  
New World ◽  
Racial Diversity ◽  
World Order ◽  
Critical Race ◽  
New World Order ◽  
Race Theory ◽  
Racial Hierarchy ◽  
Light Skin ◽  
Race Category

On the cusp of Western civilization, Caucasians aspired to a racial world order defining Caucasian as superior race status. Today, racial diversity is a societal theme facilitated by laws, which deems racial equality a right and racial discrimination illegal. Nevertheless, by globalization, a racial world order exists by locating light skin at the zenith of humanity. As pertains to the globalization of light skin, culture and social criteria are most significant considering the demands of a racist racial hierarchy. The existence of such a hierarchy by replacing racism with colorism then necessitates moving beyond race category. Critical race theory (CRT) per light skin as new world order must defer to critical skin theory (CST). Colorism per CST operates identical in manner to racism per CRT. CST must then be elevated to priority over CRT such that the future of humanity may be rescued from the tenacious transgressions of a racist societal past.

scholarly journals The Light Skin Allele of SLC24A5 in South Asians and Europeans Shares Identity by Descent

PLoS Genetics ◽  
2013 ◽  
Vol 9 (11) ◽  
pp. e1003912 ◽  
Author(s):  
Chandana Basu Mallick ◽  
Florin Mircea Iliescu ◽  
Märt Möls ◽  
Sarah Hill ◽  
Rakesh Tamang ◽  
...  
Keyword(s):  
South Asians ◽  
Identity By Descent ◽  
Light Skin

Ethnic discrimination during résumé screening: Interactive effects of applicants’ ethnic salience with job context

2016 ◽  
Vol 70 (7) ◽  
pp. 860-882 ◽  
Author(s):  
Eva Derous ◽  
Roland Pepermans ◽  
Ann Marie Ryan
Keyword(s):  
Interactive Effect ◽  
Skin Tone ◽  
Ethnic Discrimination ◽  
Interactive Effects ◽  
Systematic Research ◽  
Hiring Discrimination ◽  
Light Skin ◽  
White Majority ◽  
Ethnic Cues ◽  
Job Context

Systematic research considering job context as affecting ethnic discrimination in hiring is limited. Building on contemporary literature on social categorization and cognitive matching, the interactive effect of context characteristics (client contact; industry status) and person characteristics (i.e. ethnic cues: Maghreb/Arab vs Flemish-sounding name; dark vs light skin tone) were investigated using an experimental field study among 424 white majority HR professionals. Findings showed that equally qualified applicants with a dark skin tone received lower job suitability ratings than applicants with a light skin tone, particularly when they were screened for high client contact/low industry status positions and low client contact/high industry status positions. It is concluded that some ethnic cues (such as skin tone) may be more salient compared with other cues and that job context may influence the salience of ethnic cues and steer hiring discrimination in subtle ways. Implications of these findings for hiring discrimination research and organizations are discussed.

Leprosy in the Light Skin: An Illustrated Manual

1985 ◽  
Vol 121 (7) ◽  
pp. 936
Author(s):  
Robert C. Hastings
Keyword(s):  
Light Skin
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