Cryptocurrency has emerged in recent years as a new form of money. With the wave of cryptocurrency developments and wild attention, it is essential to understand consumer attitudes toward the adoption of the cryptocurrency and the factors influencing their decisions. Thus, the chapter aims to fill a gap in the current literature by examining the factors that influence the user's intention to adopt cryptocurrency. This adoption is a purchasing decision where users make a decision based on a set of factors that matters to them. This chapter uses a hierarchical decision model (HDM) to understand the user decision to adopt cryptocurrency. The model proposes four main perspectives that influence the adoption decision: economic, technical, social, and personal. This study aims at providing an in-depth analysis of the factors influencing the adoption of cryptocurrency as well as the ranking of these influencing factors based on the quantification of the users' judgments.
Evaluation of the Cryptocurrency Adoption Decision Using Hierarchical Decision Modeling (HDM)
