Moral Deference and the Proto-authority of Affect

Emotion and Virtue ◽

10.23943/princeton/9780691134550.003.0008 ◽

2020 ◽

pp. 168-198

Author(s):

Gopal Sreenivasan

Keyword(s):

Emotional Response ◽

Ordinary People ◽

Practical Situation ◽

Moral Advice

This chapter argues that deferring to the feelings of an exemplar of virtue is sometimes the best way to figure out what the morally right thing to do is in a given practical situation. It stresses that ordinary people are sometimes warranted in deferring to an exemplar of virtue about what should be done in some practical situation. It also points out that the authority of an exemplar of virtue's advice is partly constituted by the proto-authority of the emotional response to the agent's situation. The chapter explores the proposition that moral deference is sometimes warranted, clarifying that the prescription or advice to which deference is warranted concerns the requirements of some virtue. It emphasizes that critics of moral deference distinguish accepting moral advice from moral deference proper.

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Types of Endorsers and its Effect on Consumer Behavior of Convenience Goods (Case study: Student in Palembang, Indonesia)

JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA ◽

10.29259/jmbs.v15i4.5718 ◽

2018 ◽

Vol 15 (4) ◽

pp. 197-207

Author(s):

Eko Fitrianto ◽

Islahuddin Daud ◽

Welly Nailis

Keyword(s):

Consumer Behavior ◽

Emotional Response ◽

Sem Analysis ◽

Primary Data ◽

Research Needs ◽

Ordinary People ◽

Different Types ◽

The Right ◽

Study Student

Research objective – There are four main types of endorsers that can be used to deliver marketing communications, the types are: celebrities, ordinary people, expert, and corporate president. Each type has its own characteristics and selecting the right type endorser can influence consumer behavior on using productDesign/Metodhology/Approach – There are three factors used to test the effect of endorsers, namely: attractiveness, trustworthiness and expertise. This study is conclusive research by collecting primary data from 100 participants. Each participant was involved is the user of product and knowing every ad starring by endorser that using in this research. We use SEM analysis as technique to examine the effect between types of endorsers and consumer behavior.Findings – There is a different result on each type of endorser and its effect to their consumer behavior. On the attractiveness factor, only CEO type has affected (sign 0.008). While on trustworthiness factor, all factor has affected with expert type has the highest impact (0.016). And last, on the expertise factor, none of type of endorser that influence consumer behavior.Limitation – This research focused on how the consumer responds the ad at convenience goods. In consumer goods, emotional response caused by endorser more possible. Further research needs to explore how the consumer responds to shopping goods.Originality/value – This study compares four different types of endorsers, in which each endorser has its own characteristics, and is associated with consumer behavior

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Emotional Experiences of Students in the Classroom

European Psychologist ◽

10.1027/1016-9040/a000014 ◽

2010 ◽

Vol 15 (2) ◽

pp. 142-151 ◽

Cited By ~ 8

Author(s):

Wondimu Ahmed ◽

Greetje van der Werf ◽

Alexander Minnaert

Keyword(s):

Heart Rate ◽

Emotional Response ◽

Task Difficulty ◽

Physiological Reactivity ◽

Emotional Experiences ◽

Heart Rate Monitoring ◽

Coding Scheme ◽

Stimulated Recall ◽

Response Systems ◽

The Relationship

In this article, we report on a multimethod qualitative study designed to explore the emotional experiences of students in the classroom setting. The purpose of the study was threefold: (1) to explore the correspondence among nonverbal expressions, subjective feelings, and physiological reactivity (heart rate changes) of students’ emotions in the classroom; (2) to examine the relationship between students’ emotions and their competence and value appraisals; and (3) to determine whether task difficulty matters in emotional experiences. We used multiple methods (nonverbal coding scheme, video stimulated recall interview, and heart rate monitoring) to acquire data on emotional experiences of six grade 7 students. Concurrent correspondence analyses of the emotional indices revealed that coherence between emotional response systems, although apparent, is not conclusive. The relationship between appraisals and emotions was evident, but the effect of task difficulty appears to be minimal.

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