scholarly journals Types of Endorsers and its Effect on Consumer Behavior of Convenience Goods (Case study: Student in Palembang, Indonesia)

2018 ◽  
Vol 15 (4) ◽  
pp. 197-207
Author(s):  
Eko Fitrianto ◽  
Islahuddin Daud ◽  
Welly Nailis
Keyword(s):  
Consumer Behavior ◽  
Emotional Response ◽  
Sem Analysis ◽  
Primary Data ◽  
Research Needs ◽  
Ordinary People ◽  
Different Types ◽  
The Right ◽  
Study Student

Research objective – There are four main types of endorsers that can be used to deliver marketing communications, the types are: celebrities, ordinary people, expert, and corporate president. Each type has its own characteristics and selecting the right type endorser can influence consumer behavior on using productDesign/Metodhology/Approach – There are three factors used to test the effect of endorsers, namely: attractiveness, trustworthiness and expertise. This study is conclusive research by collecting primary data from 100 participants. Each participant was involved is the user of product and knowing every ad starring by endorser that using in this research. We use SEM analysis as technique to examine the effect between types of endorsers and consumer behavior.Findings – There is a different result on each type of endorser and its effect to their consumer behavior. On the attractiveness factor, only CEO type has affected (sign 0.008). While on trustworthiness factor, all factor has affected with expert type has the highest impact (0.016). And last, on the expertise factor, none of type of endorser that influence consumer behavior.Limitation – This research focused on how the consumer responds the ad at convenience goods. In consumer goods, emotional response caused by endorser more possible. Further research needs to explore how the consumer responds to shopping goods.Originality/value – This study compares four different types of endorsers, in which each endorser has its own characteristics, and is associated with consumer behavior

scholarly journals DEVELOPMENT STRATEGY OF HUMAN CAPITAL OF PT KIMIA FARMA (PERSERO) TBK

2017 ◽  
Vol 1 (02) ◽  
pp. 153-162
Author(s):  
Antoni Ludfi Arifin
Keyword(s):  
Human Capital ◽  
Development Strategy ◽  
Selection Process ◽  
Theory Building ◽  
Primary Data ◽  
Secondary Sources ◽  
Recruitment And Selection ◽  
The Right ◽  
Capital Development

This research is a qualitative research with case study at PT Kimia Farma (Persero) Tbk. The purpose of this research is to understand the overall development strategy of human capital of the Company. Data were collected from primary data through interview, observation, and recording; while secodary data were obtained from PT Kimia Farma (Persero) Tbk or from the externals that are used by the researcher to strengthen the premise, theory building, or data from previous researchers.  The data collected from primary and secondary sources are then processed. The validity of data is checked though data accuracy checking process (triangulation). This research found that the Company has conducted human reseource development strategy through 1) Integrated HR Development with the Company’s visions and missions; 2) open recruitment and selection process will decide and find the candidates who meet the qualifications; 3) preparing assessement center to select the right candidate for the right position; 4) employees training can improve the employees’ competence; and 5) the right development of human capital to prepare for the competitiveness in the future.. Keywords: Human Capital, Development, Strategy, HR Planning

scholarly journals Analysis of Factors Influencing Marketing Channel Choices by Smallholder Farmers: A Case Study of Paddy Product in Wet and Dry Season of Prey Veng Province, Cambodia

2020 ◽  
Vol 13 (4) ◽  
pp. 15
Author(s):  
Rachana Chiv ◽  
Fengying Nie ◽  
Shu Wu ◽  
Sokea Tum
Keyword(s):  
Smallholder Farmers ◽  
Marketing Channel ◽  
Dry Season ◽  
Marketing Channels ◽  
Primary Data ◽  
Structured Interviews ◽  
Factors Influencing ◽  
Large Irrigation ◽  
The Right

This study analyzes factors influencing marketing channels that were chosen by paddy smallholder farmers in the wet and dry season. The aims focused on determining the factors influence marketing channel choices to be able to reveal out the need for smallholder farmers to increase their productions and investments to formulate policies to enhance them such as increasing revenue, poverty alleviation, food security, and sustainable development. The primary data was collected through structured and semi-structured interviews with 216 smallholder farmers cultivated in both seasons, 12 collectors, 12 traders, 12 millers, 6 wholesalers, and 6 retailers by analyzed with Multinomial Logit. Results revealed that socio-economic, institutional, and marketing factors were different statistically significant influence into marketing channel choices in both seasons. These findings relate to factors that need to resolve and stimulate smallholder farmers to choose the right marketing channels by suggestion to policymakers. The outcomes of policies aim to stimulate and encourage extension office to support, sharing experiences, and knowledge to smallholder farmers who older, low experiences, and low educations. To improve extension services by the focus on telecommunications, storage facilities, and rural infrastructures. Moreover, urge smallholder farmers to market participation, and enhance market competitions. Finally, the policymakers should work efforts to improve and enhance the ongoing investments in the water supporting such as small, medium, large irrigation systems, and so forth for reducing the constraints.

scholarly journals Doing the right thing or doing things right: what is better for a successful manufacturing reshoring?

2021 ◽  
Author(s):  
Albachiara Boffelli ◽  
Luciano Fratocchi ◽  
Matteo Kalchschmidt ◽  
Susana Cristina Lima da Costa e Silva
Keyword(s):  
Decision Making ◽  
Implementation Process ◽  
Fashion Industry ◽  
Offshore Production ◽  
Different Types ◽  
Multiple Case ◽  
The Right ◽  
Cross Case Analysis ◽  
Process Managers

AbstractThe article concerns the revision of earlier decisions to offshore production activities (so called “relocation of second degree”); more specifically it is focused on the “reshoring” (also referred as “relocation to the home country”, “back-reshoring” or “back-shoring”). The research aims are to investigate what types of mistakes occur along the decision-making and implementation process and how they affect the outcome, in terms of success or failure, of a relocation strategy. A multiple case study involving four companies in the fashion industry from Portugal and Italy was conducted. The cross-case analysis allowed to differentiate decision-making mistakes from implementation ones and to assess differences and similarities among the cases in terms of content of the relocation, drivers and outcomes. The research contributes to previous literature on reshoring by bringing evidence of different types of mistakes to be considered, thus requiring further conceptualization of the reshoring process. Managers and entrepreneurs should consider the importance of doing the things right also during the implementation, too often underestimated. The present article is the first one in the reshoring literature bringing evidence of cases of failure in the relocation decisions and discriminating among different kinds of mistakes.

scholarly journals Determining the Ideal Election Model at the Provincial Level: Case Study of the Southeast Sulawesi Regional Head Election in 2018

2020 ◽  
Vol 2 (2) ◽  
pp. 225-235
Author(s):  
Teguh Setyabudi ◽  
Sampara Lukman ◽  
Aries Djaenuri ◽  
Khasan Effendy
Keyword(s):  
Information Technology ◽  
Political Parties ◽  
Indigenous People ◽  
Alternative Model ◽  
Research Needs ◽  
Local Characteristics ◽  
The Many ◽  
The Right ◽  
The Ideal

This research was conducted to find the right model in the provincial head elections. This is based on the many deficiencies that occur when direct regional head elections are held such as multiple voter lists, logistical problems, low capacity of organizers, the emergence of SARA issues, strong money politics, bureaucratic politicization, and low participation in voting for the community (Pilkada Case Study Southeast Sulawesi 2018). This research encourages the alternative model of the governor and deputy governor election. Furthermore, if you want to be applied in Indonesia in general, more research needs to be done. First, improvements in the overall stages of governors and deputy governors' elections and the use of information technology to increase transparency, accountability, and efficiency. Second, the governor and the deputy governor's election is still carried out directly by tightening the nomination requirements. Among other things, they must participate in the regeneration of political parties, have experience and knowledge of government and local characteristics of the region, and are indigenous people who have lived long in the area. Third, the governor is still directly elected by the community, while the deputy governor can be proposed by the governor to the DPRD/MOHA from the private sector/ASN who meet special requirements, namely experience in government and knowledge of the local characteristics of the region.

scholarly journals Analisis Segmentasi Pasar Perusahaan Penyedia Jasa Transportasi (Studi Kasus PO Titian Mas Kota Bima) Supply Company Market Segmentation Analysis Transportation Services (Case Study of PO Titian Mas in Bima City)

2021 ◽  
Vol 3 (1) ◽  
pp. 82-87
Author(s):  
Muhammad Rifki ◽  
Muhajirin Muhajirin
Keyword(s):  
Data Analysis ◽  
Market Segmentation ◽  
Sampling Technique ◽  
T Test ◽  
Test Reliability ◽  
Primary Data ◽  
Literature Study ◽  
Transportation Service ◽  
The Right

Strategi segmentasi pasar merupakan kegiatan yang bertujuan untuk meningkatkan omzet penjualan. Setiap perusahaan telah berupaya untuk mewujudkan segmentasi pasar yang tepat yang dibutuhkan perusahaan transportasi, namun fakta di lapangan menujukan masih terdapat beberapa perusahaan transportasi yaang mempunyai segmentasi yang menunjukan hasil yang belum optimal. Penelitian ini bertujuan untuk mengetahui  dan menganalisis segmentasi pasar perusahaan jasa transprotasi (studi kasus PO Titian Mas Kota Bima). Jenis penelitian ini adalah deskriptif dengan menggunakan data kuantitatif dari sumber data primer yang berasal dari kuesioner berskala likert sebagai instrumen dalam penelitian ini. Populasi dalam peneliian ini adalah masyarakat yang menggunakan jasa transpotasi PO TITIAN MAS Kota Bima yang tidak dketahui secara pasti jumlahnya. Hasil perhitungan sampel berdasarkan rumus unkknwon population diketahui besar sampel pada PO TITIAN MAS Kota Bima adalah 96 responden dengan menggunakan teknik accidental sampling. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu observasi, kuesioner dan studi pustaka. Teknik analisa data yang digunakan dalam penelitian ini adalah uji validitas, uji relibilitas dan analisis statistik (t-test one sample). Berdasarkan analisa data yang telah dilakukan hasil penelitian ini menunjukan bahwa segmentasi pasar PO TITIAN MAS Kota Bima lebih dari 70% dari yang diharapkan  (baik).   Keywords: Segmentasi Pasar, Jasa Transportasi ABSTRACT Market segmentation strategy is an activity that aims to increase sales turnover. Every company has tried to realize the right market segmentation needed by transportation companies, but the facts on the ground show that there are still some transportation companies that have segmentation that shows results that are not optimal. This study aims to identify and analyze the market segmentation of transportation service companies (case study of PO Titian Mas Kota Bima). This type of research is descriptive using quantitative data from primary data sources derived from Likert scale questionnaires as an instrument in this study. The population in this study is the people who use the transportation service of PO TITIAN MAS in Bima City, whose exact number is not known. The results of the sample calculation based on the Unkknwon Population formula, it is known that the sample size at PO TITIAN MAS, Bima City is 96 respondents using accidental sampling technique. Data collection techniques used in this study are observation, questionnaires and literature study. The data analysis technique used in this research is validity test, reliability test and statistical analysis (one sample t-test). Based on data analysis that has been carried out, the results of this study indicate that the market segmentation of PO TITIAN MAS in Bima City is more than 70% of the expected (good).

scholarly journals Manajemen Pembesaran Kerapu Tikus (Cromileptes altivelis) Di Balai Besar Pengembangan Budidaya Air Payau (Bbpbap) Jepara Jawa Tengah [Nursery Management Of Grouper (Cromileptes altivelis) In Development Brackish Water Center Jepara Center Java]

2019 ◽  
Vol 2 (1) ◽  
pp. 67
Author(s):  
Atmirah Septinawati, Wahyu Tjahjaningsih
Keyword(s):  
Economic Value ◽  
Secondary Data ◽  
Primary Data ◽  
Literature Study ◽  
Fish Nursery ◽  
Trash Fish ◽  
Marketing Area ◽  
Nursery Management ◽  
The Right

AbstractThe mouse grouper is variance of grouper that have high economic value because it have high sale value so that it will increase income of aquaculturist. The right management of grouper nursery would increase production to supplied the marketing demand. The aims of this case study were to know how nursery management of grouper and factors that influence in grouper nursery in BBPBAP Jepara, was held on 28 July until 28 August 2005. Method used were descriptive method with collection of primary data and secondary data. Data was taken by observation, interview, active participation and literature study. Nursery of grouper fish carried out by BBPBAP Jepara under Departement of Marine and Fisheries. Source of fry were obtain from hatchery division in BBPBAP. Marine water were obtain from the sea, while fresh water were obtain from well. Fish feeding were use trash fish which were cut to suitable with mouth gapes of fish as much 90 gram, twice a day were morning and afternoon. In the fish nursery were not find disease that attack. The marketing area of grouper were Semarang, Jakarta, Surabaya, and local consumer.

scholarly journals ANALISIS FINANSIAL BEBERAPA METODA BUDIDAYA BANDENG DAN UDANG SECARA MONO DAN POLI KULTUR (Studi Kasus di Kecamatan Blanakan, Kabupaten Subang)

2017 ◽  
Vol 12 (2) ◽  
pp. 143
Author(s):  
Admi Athirah ◽  
Tarunamulia Tarunamulia ◽  
Ruzkiah Asaf ◽  
Akhmad Mustafa
Keyword(s):  
Financial Analysis ◽  
Secondary Data ◽  
Fish Culture ◽  
Primary Data ◽  
Research Report ◽  
Net Profit ◽  
Different Types ◽  
Tiger Prawn ◽  
Almost All

Bandeng dan udang merupakan komoditas utama dari hasil budidaya ikan di tambak, mempunyai potensi pengembangan yang cukup besar pada hampir semua lahan pantai di Indonesia. Penelitian ini bertujuan untuk mengkaji profil dan prospek budi daya ikan di tambak dengan menggunakan beberapa teknologi budidaya di Kabupaten Subang. Data primer dan sekunder digunakan dalam penelitian ini. Data primer diperoleh dari observasi terhadap kegiatan petambak di lokasi penelitian dan wawancara dengan bantuan kuesioner terstruktur pada responden petambak terpilih. Data sekunder diperoleh dari laporan hasil penelitian dan berbagai instansi yang terkait dengan penelitian. Analisis finansial usaha yang meliputi biaya total, pendapatan kotor, keuntungan operasional, keuntungan bersih, biaya produksi, RC Ratio, BEP dan masa pengembalian modal digunakan dalam penelitian ini. Ada 4 tipe teknologi budi daya ikan yang dipraktekkan oleh petambak di Kabupaten Subang, yaitu poli kultur bandeng dengan udang windu, poli kultur bandeng dengan udang vaname, mono kultur bandeng dan teknologi intensif udang vannamei. Hasil penelitian menunjukkan bahwa profitabilitas usaha budidaya bandeng secara monokultur menduduki posisi tertinggi yang ditunjukkan oleh nilai RC-Rasio sebesar 2.33, kemudian usaha budi daya udang vaname intensif dengan RC-Rasio sebesar 1.88, poli kultur bandeng dengan udang windu dengan RC-Ratio sebesar 1.75 dan poli kultur bandeng dengan udang vaname dengan RC-Rasio sebesar 1.41. Hasil tersebut menunjukkan bahwa dengan kondisi lingkungan tambak yang ada pada saat penelitian dilakukan, usaha budi daya ikan bandeng secara mono kultur lebih menguntungkan dibandingkan dengan ketiga teknologi budi daya ikan lainnya.Title: Financial Analysis of Various Methods of Mono and Poly Culture of the Milkfish and Shrimp(Case Study in Blanakan Sub-District, Subang Regency)Milkfish and shrimp are considered main commodities of pond fish culture and they have a great potential to be developed in almost all coastal area in Indonesia. This study aims to analyze pond fish culture profile and its prospect using several technologies of fish culture in Subang Regency. Primary and secondary data collection are applied in this study. Primary data were collected through observation and interview with selected fish farmer respondents using structured questionnaires. Secondary data were collected through research report and a number of related institutions. This study applied financial analysis method in terms of total cost, gross revenue, operational profit, net profit, cost of production, RC-Ratio, BEP and payback period. The research found that fish farmers in Subang Regency were practicing four different types of fish culture technologies, namely polyculture of milkfish with tiger prawn, polyculture of milkfish with vannamei shrimp, monoculture of milkfish, and intensive monoculture of vannamei shrimp. The result also indicated that the highest profit in terms of RC-Ratio of culture systems was monoculture of the milkfish (2.33), followed by the intensive monoculture of vannamei shrimp (1.88), polyculture of milkfish with tiger shrimp (1.75) and polyculture of milkfish with vannamei shrimp (1.41). It is concluded that monoculture of milkfish culture is more favorable compared with the other three fishpond culture technologies in the current environmental conditions.

scholarly journals Serres National Cadaster: An Intestate Succession Preliminary Case Study

2018 ◽  
Vol 65 (2) ◽  
pp. 171-191
Author(s):  
Athanasios L. Athanasenas ◽  
Xanthippi Chapsa ◽  
Persefoni Polychronidou
Keyword(s):  
Primary Data ◽  
Land Market ◽  
Land Value ◽  
Economic Variables ◽  
Market Values ◽  
The Commons ◽  
Preliminary Study ◽  
Over Exploitation ◽  
The Right

Abstract In the famous “anti-Commons” theory, resources are underused when multiple owners are endowed with the right to exclude other potential users, in contrast to the “Commons” theory that identifies resource over-exploitation. In this crucial preliminary study, “Intestate Succession” (i.e. “Succession without Will”) is under investigation, thus evaluating whether the number of land cotenants (heirs, in “Intestate Succession”) affects significantly (or not) land market values, by taking into account certain significant economic variables, representing the whole population official and primary data, officially available from the municipal Serres Farmlands. Applying advanced GLM, we perform ANCOVA analysis, considering as dependent variable the market land value. We find that, controlling for the objective land value (IRS land value), location, irrigation, farmer identity, and land segmentation-fragmentation all affect significantly the market land value variable. Significantly, the number of heirs does not seem to be a significant factor yet in the context of the “anti-Commons” theory.

scholarly journals Legal Protection for Disability Workers in Semarang: Case Study at PT. Samwon Busana Indonesia

2020 ◽  
Vol 2 (1) ◽  
pp. 39
Author(s):  
Retno Indarti ◽  
Novita Dewi Masyithoh ◽  
Tri Nurhayati
Keyword(s):  
State Government ◽  
Legal Protection ◽  
Secondary Data ◽  
Primary Data ◽  
Employment Opportunities ◽  
Persons With Disabilities ◽  
Central Java ◽  
The Right ◽  
The City

<p>The purpose of this study is to measure legal protection and employment opportunities for persons with disabilities who work in various companies in the city of Semarang, Central Java. As is known, the right to work for citizens is regulated in Article 27 Paragraph 2 of the 1945 Constitution, which mandates the right of citizens to get a decent job and life. Every citizen has the same rights and the state (government) has regulated these rights in terms of obtaining employment without exception, including persons with disabilities. This study uses a juridical-empirical (non-doctrinal) approach, which examines how employment opportunities and legal protection of persons with disabilities in the city of Semarang, especially in PT. Samwon Clothing Indonesia. Primary data sources were obtained from PT. Samwon Busana Indonesia through interviews, secondary data in the form of legal material. Data Collection Method with Interview and Documentation methods, Data Analysis is done by a descriptive method. The results showed that employment opportunities for workers with disabilities in the city of Semarang, especially in PT Samwon Busana Indonesia had fulfilled one percent of the total employees. The total disability workers at the company are 14 out of a total of 1317 employees. In terms of legal protection, all employees both with disabilities and do not get the same rights and opportunities to be treated fairly. In addition, fulfillment of the rights of workers with disabilities is also fulfilled without discrimination.</p>

scholarly journals DEVELOPMENT STRATEGY OF HUMAN CAPITAL OF PT KIMIA FARMA (PERSERO) TBK

2017 ◽  
Vol 1 (02) ◽  
pp. 153-162
Author(s):  
Antoni Ludfi Arifin
Keyword(s):  
Human Capital ◽  
Development Strategy ◽  
Selection Process ◽  
Theory Building ◽  
Primary Data ◽  
Secondary Sources ◽  
Recruitment And Selection ◽  
The Right ◽  
Capital Development

This research is a qualitative research with case study at PT Kimia Farma (Persero) Tbk. The purpose of this research is to understand the overall development strategy of human capital of the Company. Data were collected from primary data through interview, observation, and recording; while secodary data were obtained from PT Kimia Farma (Persero) Tbk or from the externals that are used by the researcher to strengthen the premise, theory building, or data from previous researchers.  The data collected from primary and secondary sources are then processed. The validity of data is checked though data accuracy checking process (triangulation). This research found that the Company has conducted human reseource development strategy through 1) Integrated HR Development with the Company’s visions and missions; 2) open recruitment and selection process will decide and find the candidates who meet the qualifications; 3) preparing assessement center to select the right candidate for the right position; 4) employees training can improve the employees’ competence; and 5) the right development of human capital to prepare for the competitiveness in the future.. Keywords: Human Capital, Development, Strategy, HR Planning

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