Quality management and footwear value chain. A case study of Fibalco

In the complicated economic context, will survive only companies who can obtain recognizable products, with higher quality and who are economically efficient by reducing losses of any kind. An example of good practices is represented by SC Fibalco SRL, a footwear company from Craiova, Romania, which emphasizes the development strategy of the Quality Management and the value chain analysis. Fibalco's success is explained by the fact that the value chain analysis is a component of the quality management and the responsibility is distributed pyramidally starting from each employee to the top management. One of the chains in Fibalco's value chain is Industrialization of the new product, which is an element of originality and makes the difference between the theoretical and the practical approaches from the perspective of launching a new product on the market. Due to the Industrialization of the new product chain, in order to make it efficiently reproducible, many risks of failure are eliminated from the design phase, especially those related to the technical execution of the product. The result is a "clean" footwear product with clear lines without unnecessary sophistication. This paper demonstrates that the implementation of quality management and a complex value chain adapted to the company needs leads to brand value and loyalty among consumers.