Popular conceptions of Bollywood imagine it as a recent entry onto the global screen and stage. Although it is not incorrect to think of Bollywood as a recent formation, scholars can point to an early-20th-century coining of the neologism, even while suggesting that the more recent use of the term coincides with the liberalization of the Indian economy and the globalization of cultural forms and industries since the 1980s. Components of the current transnational assemblage that is popularly called Bollywood can be traced to the long-standing international formations of Bombay Hindi-Urdu cinema. Early and mid-20th-century Bombay cinema was mobilized through colonial, diasporic, and international circuits that brought it to London, China, Russia, and the United States. Consequently, Bollywood has been present in the United States and specifically playing to Asian American publics for over seven decades. During the mid-20th century, Bombay films ran in American art-house theaters; their distribution was often assisted by the effort and labor of Indian Americans who were seeking to gain greater exposure for Indian films. But it was post-1965 Asian migration that established the centrality of film and film cultures to Asian American communities, including but not limited to South Asian diasporic publics; this growth coincided with the globalization of Bombay cinema into a transnational Bollywood media ecology. It is important to recognize the significance of Bollywood as an assemblage within the cultural citizenship and racialized socialities of South Asian Americans and its significance to the affect and temporality of other groups, including Hmong American refugees.
Asian American Art, Pasts and Futures
