scholarly journals Implementasi Strategi Marketing Public Relations dalam Membangun Citra Batik untuk Generasi Muda

Warta ISKI ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 1-10
Author(s):  
Reza Yohanes ◽  
A A Istri Putri Dwijayanti ◽  
Setyoningsih Subroto
Keyword(s):  
Public Relations ◽  
Chief Executive Officer ◽  
Chief Executive ◽  
Chief Marketing Officer ◽  
Strategy Marketing

Batik telah diakui oleh UNESCO sebagai warisan budaya dunia, namun ketertarikan generasi muda terhadap batik kian menurun. Di tengah keadaan ini, tahun 2015 muncul merek batik premium ”Negarawan” dengan market generasi muda. Negarawan berkembang menjadi merek yang kuat dibuktikan dengan pengikutnya di Instagram hingga 24 ribu. Negarawan menggunakan strategi marketing public relations untuk membentuk citra merek. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus. Pengumpulan data primer dilakukan melalui wawancara dan observasi partisipatif. Data sekunder didapat melalui studi kepustakaan dan dokumentasi dan data primer diperoleh dari dua informan kunci Chief Executive Officer, Chief Marketing Officer dan tiga konsumen Negarawan.Hasil penelitian menunjukkan implementasi three ways strategy marketing public relations saling mendukung dalam membentuk citra merek. Push strategy berperan dalam mendorong penjualan, pull dalam meningkatkan partisipasi masyarakat dan konsumen, sementara pass dalam membentuk opini positif masyarakat.

scholarly journals Examining the role of and value placed on trusted advisors as viewed by the Chief Executive Officer: A case study on the trusted advisor

2020 ◽  
Vol 12 (1) ◽  
pp. 1-18
Author(s):  
Andrea Price
Keyword(s):  
Public Relations ◽  
Chief Executive Officer ◽  
Chief Executive ◽  
The Body ◽  
Chief Executives ◽  
Trust Value ◽  
Body Of Knowledge ◽  
The Relationship

Given its proximity to and relationship with the C-suite, the role of the trusted advisor is one that many professionals, both within and outside public relations management, aspire to. Perhaps it is for this reason that the trusted advisor, particularly as it relates to the role of the Chief Communication Officer, has received considerable attention in public relations research and academic literature. However, there appears to be a gap in the body of knowledge about the trusted advisor role from the perspective of the Chief Executive Officer. Accordingly, the purpose of this research study was to explore the value of trusted advisors as perceived by the CEO. Through interviews with five chief executives, this study provides insight into the overall nature and role of the trusted advisor relationship: how the individuals came to be trusted advisors; the qualities and abilities that made them suited to the role; and how the CEOs engage with and rely on them. These insights are viewed in relation to the literature on relationship management, the concept of trust, and the roles of the Chief Executive Officer and trusted advisor. The findings indicate that the CEOs saw trust as a critical and foundational element of the relationship. It is also evident that the trusted advisors were relied upon to provide direct and honest feedback. This includes the ability to challenge the perspectives of the CEO, which contributes to building a relationship based on mutual trust.   Keywords: Chief Executive Officer, trusted advisor, relationships, relationship theory, trust, value

Peregrine—Twenty Years of Fraudulent Cash Balances

2013 ◽  
Vol 29 (2) ◽  
pp. 337-348
Author(s):  
Randal J. Elder ◽  
Diane J. Janvrin ◽  
Paul Caster
Keyword(s):  
Information System ◽  
Chief Executive Officer ◽  
Accounting Information ◽  
Chief Executive ◽  
Cash Balance ◽  
Accounting Information System

ABSTRACT In July 2012, Peregrine Financial Group filed for bankruptcy following the discovery that $215 million in customer balances had been embezzled. Investigation revealed that its Chief Executive Officer, Russell Wasendorf, Sr., fooled auditors and regulators for 20 years by preparing fictitious bank statements and cash balance confirmations to hide the theft of cash. The fraud was uncovered when Peregrine's regulator, the National Futures Association (NFA), demanded that Peregrine participate in an electronic confirmation process for verification of customer accounts. This case discusses how the fraud was allowed to go undetected for 20 years, the importance of auditing cash, and how new electronic confirmation technology improves the ability to authenticate confirmation responses. The case is suitable for use in both auditing and accounting information system courses.

The founder chief executive officer: A review of current insights and directions for future research

2020 ◽  
Vol 28 (6) ◽  
pp. 406-436 ◽  
Author(s):  
Michael A. Abebe ◽  
Pingshu Li ◽  
Keshab Acharya ◽  
Joshua J. Daspit
Keyword(s):  
Chief Executive Officer ◽  
Chief Executive ◽  
Future Research
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