scholarly journals The Internal Relation between Credence Goods, Consumer Perceived Value and Enterprise Performance

2021 ◽  
Vol 5 (2) ◽  
pp. 275-280
Author(s):  
Fuyong Lu ◽  
Xintao Wang
Keyword(s):  
Perceived Value ◽  
Credence Goods ◽  
Enterprise Performance ◽  
Internal Relation

scholarly journals   Determinants of brand equity for credence goods: Consumers’ preference for country origin, perceived value and food safety

2012 ◽  
Vol 58 (No. 7) ◽  
pp. 299-307 ◽  
Author(s):  
R. Kim
Keyword(s):  
Food Safety ◽  
Brand Equity ◽  
Latent Variable ◽  
Structural Equation ◽  
Brand Management ◽  
Dominant Role ◽  
Perceived Value ◽  
Equation Modeling ◽  
Credence Goods ◽  
Credence Attributes

Food safety is an important credence attribute that is increasingly being emphasized by the food industry, regulatory bodies and the consumers around the world. Consumers cannot predict ex ante performance of the product based on the credence attributes due to information asymmetry, and they need a signal that they can trust in purchasing a food product with high credence attributes. Consumers are likely to use a brand name as a surrogate of the quality and the safety guarantee in purchasing food products with credence attributes. An effective brand management appears to be a major prerequisite for the creation of superior customer value (i.e. brand equity) and successful positioning of credence goods. This study empirically validates four determinant conceptualization of brand equity for credence goods by utilizing the Latent Variable Structural Equation Modeling (LVSE). Findings support the four factor model of brand equity for credence goods. The main objective of this study is to illustrate how consumers place value on major product cues in making purchasing decision of credence products. The findings show that brand loyalty and attribute based components (i.e. perceived value) appears to have the dominant role in determining a brand’s equity.  

Performance Level, Type, and Perceived Value: Implications for Utility Analyses

2012 ◽  
Author(s):  
John T. Hazer ◽  
Caitlin M. Cavanaugh ◽  
Gina A. Seaton
Keyword(s):  
Perceived Value ◽  
Performance Level

Corruption as “one‑stop‑shop”: theory and empirical analysis

2018 ◽  
pp. 32-51
Author(s):  
R. Yu. Kochnev ◽  
L. I. Polishchuk ◽  
A. Yu. Rubin
Keyword(s):  
Comparative Analysis ◽  
Business Environment ◽  
Enterprise Performance ◽  
Double Jeopardy ◽  
One Stop ◽  
The Commons ◽  
Public Production ◽  
Performance Project ◽  
The Impact ◽  
Sector Theory

We present the comparative analysis of the impact of centralized and decentralized corruption for private sector. Theory and empirical evidence point out to a “double jeopardy” of decentralized corruption which increases the burden of corruption upon private firms and weakens the incentives of bureaucracy to provide public production inputs, such as infrastructure. These outcomes are produced by simultaneous free-riding and the tragedy of the commons effects. The empirical part of the paper utilizes data of the Business Environment and Enterprise Performance project.

Factors Affecting the Use and Consequences of Management Accounting Practices in A Transitional Economy: The Case of Vietnam

2016 ◽  
pp. 54-73 ◽  
Author(s):  
Anh Doan Ngoc Phi
Keyword(s):  
Significant Influence ◽  
Quantitative Data ◽  
Structural Equation ◽  
Qualitative Data ◽  
Management Accounting ◽  
Transitional Economy ◽  
Equation Modeling ◽  
Enterprise Performance ◽  
Factors Affecting

This study seeks to help fill an important gap in the literature by investigating factors that have facilitated the use of management accounting practices (MAPs) in Vietnam - a transitional economy. Data were collected from 220 medium-to-large enterprises. Follow-up interviews were conducted with 20 accounting heads/vice heads to obtain further information and clarification. The quantitative data collected was analyzed using both descriptive and inferential statistics (including t-tests and structural equation modeling), while the qualitative data was used to shed further light on the various relationships described by the quantitative analysis. This paper reveals that both decentralization and competition have a positive, significant influence on the use of new MAPs except for the old ones. Consequently, the use of MAPs has a positive, significant influence on enterprise performance.

A Cross-Lagged Analysis of the Reciprocal Effects of Perceived Value and Retail Brand Equity

Marketing ZFP ◽  
2016 ◽  
Vol 38 (2) ◽  
pp. 92-104
Author(s):  
Julia Weindel ◽  
Bernhard Swoboda
Keyword(s):  
Brand Equity ◽  
Perceived Value ◽  
Reciprocal Effects
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