New Product development: An analysis of two small and medium enterprises in Vietnam
Keyword(s):
The reasons for this exploratory investigation are to give a comprehension of the role of small and medium-sized enterprises (SMEs) in the new product development (NPD) procedure of SMEs in Vietnam and make a comparison between the NPD process and a particular case from the personal interview. The goal is to explore whether particular industries fully follow the NPD process or not. Firstly, discover the meaning of family business and SMEs; secondly, the NPD procedure; thirdly, using the NPD in the particular setting of SMEs (comparison). In addition, there are two questions, which are “How do small and medium-sized businesses conduct NPD activities?”, and “Which are the enabling factors and the constraining factors for NPD?”
2003 ◽
Vol 23
(6)
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pp. 678-697
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2003 ◽
Vol 07
(04)
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pp. 475-499
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2020 ◽
Vol 847
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pp. 012017
2021 ◽
Vol 7
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pp. 153
2006 ◽
Vol 35
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pp. 323-335
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2018 ◽
Vol 205
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pp. 62-73
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2014 ◽