scholarly journals KAJIAN TEMA WISATA EDUKASI DI SINDU KUSUMA EDUPARK DARI PERSPEKTIF PEMASARAN PARIWISATA

2017 ◽  
Author(s):  
Hary Hermawan
Keyword(s):  
Market Share ◽  
Mixed Method ◽  
Product Strategy ◽  
Mixed Method Approach ◽  
Qualitative And Quantitative ◽  
Positioning Strategy ◽  
Method Approach

This article is intended to examine the effectiveness of educational themes in Sindu Kusuma Edupark Yogyakarta with mixed method approach (qualitative and quantitative). The result shows that positioning strategy with branding/theme of Edupark (educational park) applied by manager of Sindu Kusuma Edupark is less appropriate to see target of targeted tourist market, considering the majority of market share of tourism is tourist age of age 20 until 34 years old, coming only To see or enjoy the game rides. As a result, implementation of product strategy in the form of outbound games and services are also not in accordance with the needs and desires of tourist.

scholarly journals KAJIAN TEMA WISATA EDUKASI DI SINDU KUSUMA EDUPARK DARI PERSPEKTIF PEMASARAN PARIWISATA

2017 ◽  
Author(s):  
Intan Putri Kusumawardani
Keyword(s):  
Market Share ◽  
Mixed Method ◽  
Product Strategy ◽  
Mixed Method Approach ◽  
Qualitative And Quantitative ◽  
Positioning Strategy ◽  
Method Approach

This article is intended to examine the effectiveness of educational themes in Sindu Kusuma Edupark Yogyakarta with mixed method approach (qualitative and quantitative). The result shows that positioning strategy with branding/theme of Edupark (educational park) applied by manager of Sindu Kusuma Edupark is less appropriate to see target of targeted tourist market, considering the majority of market share of tourism is tourist age of age 20 until 34 years old, coming only To see or enjoy the game rides. As a result, implementation of product strategy in the form of outbound games and services are also not in accordance with the needs and desires of tourist.Artikel ini ditujukan untuk mengkaji sejauh mana efektifitas tema edukasi di Sindu Kusuma Edupark Yogyakarta dengan pendekatan metode campuran (kualitatif dan kuantitatif). Hasil menunjukan bahwa strategi positioning dengan branding/tema Edupark (taman edukasi) yang di terapkan oleh pengelola Sindu Kusuma Edupark kurang sesuai jika melihat target pasar wisatawan yang dituju, mengingat mayoritas pangsa pasar wisata adalah wisatawan usia dewasa usia 20 sampai 34 tahun, yang datang hanya untuk melihat-lihat atau menikmati wahana permainan. Akibatnya, implementasi dalam strategy produk berupa permainan outbond dan pelayanan juga tidak sesuai dengan kebutuhan dan keinginan wisatawan

Designing a PhD Proposal in Mixed Method Research

2019 ◽  
pp. 36-48
Author(s):  
Ndungi wa Mungai
Keyword(s):  
Mixed Method ◽  
Quantitative Methods ◽  
Research Proposal ◽  
Mixed Method Research ◽  
Hypothetical Case ◽  
Mixed Method Approach ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Definition Of ◽  
Method Approach

This chapter reviews the challenges and advantages of writing a mixed method research (MMR) proposal. The argument put forward is that a mixed method approach overcomes the shortcomings of the commonly used qualitative and quantitative methods. A brief definition of a research proposal is followed by a discussion on the different interpretations of a mixed method and what makes mixed methods ideal in the proposal example that follows. A mixed method can be either one that utilizes qualitative and quantitative methods to different degrees or it can be regarded as a distinct method by itself. A mixed method is suitable where both different types of data can be collected, when the data adds value to what would be achieved using one approach and where cost also justifies it. A hypothetical case example where an application is being made to conduct an evaluation of an anti-truancy program is presented.

Designing a PhD Proposal in Mixed Method Research

2022 ◽  
pp. 211-221
Author(s):  
Ndungi wa Mungai
Keyword(s):  
Mixed Method ◽  
Quantitative Methods ◽  
Research Proposal ◽  
Mixed Method Research ◽  
Hypothetical Case ◽  
Mixed Method Approach ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Definition Of ◽  
Method Approach

This chapter reviews the challenges and advantages of writing a mixed method research (MMR) proposal. The argument put forward is that a mixed method approach overcomes the shortcomings of the commonly used qualitative and quantitative methods. A brief definition of a research proposal is followed by a discussion on the different interpretations of a mixed method and what makes mixed methods ideal in the proposal example that follows. A mixed method can be either one that utilizes qualitative and quantitative methods to different degrees or it can be regarded as a distinct method by itself. A mixed method is suitable where both different types of data can be collected, when the data adds value to what would be achieved using one approach and where cost also justifies it. A hypothetical case example where an application is being made to conduct an evaluation of an anti-truancy program is presented.

GENERATION Y AND ITS PERCEPTION OF COOL BRANDS – A MIXED-METHOD APPROACH

2014 ◽  
Author(s):  
Ana Jakić ◽  
◽  
Maximilian Wagner ◽  
Anton Meyer
Keyword(s):  
Generation Y ◽  
Mixed Method ◽  
Mixed Method Approach ◽  
Method Approach

Underpining the Relaionships between Burnout, Depression and Somatic Stress - A Mixed Method Approach

2018 ◽  
Vol 2 (1) ◽  
pp. 5-16
Author(s):  
Syed Gohar Abbas ◽  
◽  
Jalil Ahmed ◽  
Zainab Fakhr
Keyword(s):  
Mixed Method ◽  
Mixed Method Approach ◽  
Somatic Stress ◽  
Method Approach

A case study evaluation of a community multidisciplinary team in South East England using a mixed-method approach

2020 ◽  
Vol 70 (suppl 1) ◽  
pp. bjgp20X711569
Author(s):  
Jessica Wyatt Muscat
Keyword(s):  
Mental Health ◽  
Mixed Method ◽  
Social Care ◽  
Free Form ◽  
Normalisation Process Theory ◽  
Multidisciplinary Teams ◽  
Mixed Method Approach ◽  
Health And Social Care ◽  
Method Approach

BackgroundCommunity multidisciplinary teams (MDTs) represent a model of integrated care comprising health, social care, and the voluntary sector where members work collaboratively to coordinate care for those patients most at risk.AimThe evaluation will answer the question, ‘What are the enablers and what are the restrictors to the embedding of the case study MDT into the routine practice of the health and social care teams involved in the project?’MethodThe MDT was evaluated using a mixed-method approach with normalisation process theory as a methodological tool. Both quantitative and qualitative data were gathered through a questionnaire consisting of the NoMAD survey followed by free-form questions.ResultsThe concepts of the MDT were generally clear, and participants could see the potential benefits of the programme, though this was found to be lower in GPs. Certain professionals, particularly mental health and nursing professionals, found it difficult to integrate the MDT into normal working patterns because of a lack of resources. Participants also felt there was a lack of training for MDT working. A lack of awareness of evidence supporting the programme was shown particularly within management, GP, and nursing roles.ConclusionSpecific recommendations have been made in order to improve the MDT under evaluation. These include adjustments to IT systems and meeting documentation, continued education as to the purpose of the MDT, and the engagement of GPs to enable better buy-in. Recommendations were made to focus the agenda with specialist attendance when necessary, and to expand the MDT remit, particularly in mental health and geriatrics.

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