A Study on Large-scale Social Tagging Behavior of User in Online Social Network

2020 ◽  
Author(s):  
Kumaran P ◽  
Rajeswari Sridhar

Abstract Online social networks (OSNs) is a platform that plays an essential role in identifying misinformation like false rumors, insults, pranks, hoaxes, spear phishing and computational propaganda in a better way. Detection of misinformation finds its applications in areas such as law enforcement to pinpoint culprits who spread rumors to harm the society, targeted marketing in e-commerce to identify the user who originates dissatisfaction messages about products or services that harm an organizations reputation. The process of identifying and detecting misinformation is very crucial in complex social networks. As misinformation in social network is identified by designing and placing the monitors, computing the minimum number of monitors for detecting misinformation is a very trivial work in the complex social network. The proposed approach determines the top suspected sources of misinformation using a tweet polarity-based ranking system in tandem with sarcasm detection (both implicit and explicit sarcasm) with optimization approaches on large-scale incomplete network. The algorithm subsequently uses this determined feature to place the minimum set of monitors in the network for detecting misinformation. The proposed work focuses on the timely detection of misinformation by limiting the distance between the suspected sources and the monitors. The proposed work also determines the root cause of misinformation (provenance) by using a combination of network-based and content-based approaches. The proposed work is compared with the state-of-art work and has observed that the proposed algorithm produces better results than existing methods.


2020 ◽  
Vol 34 (01) ◽  
pp. 295-302
Author(s):  
Heng Zhang ◽  
Xiaofei Wang ◽  
Jiawen Chen ◽  
Chenyang Wang ◽  
Jianxin Li

With the proliferation of mobile device users, the Device-to-Device (D2D) communication has ascended to the spotlight in social network for users to share and exchange enormous data. Different from classic online social network (OSN) like Twitter and Facebook, each single data file to be shared in the D2D social network is often very large in data size, e.g., video, image or document. Sometimes, a small number of interesting data files may dominate the network traffic, and lead to heavy network congestion. To reduce the traffic congestion and design effective caching strategy, it is highly desirable to investigate how the data files are propagated in offline D2D social network and derive the diffusion model that fits to the new form of social network. However, existing works mainly concern about link prediction, which cannot predict the overall diffusion path when network topology is unknown. In this article, we propose D2D-LSTM based on Long Short-Term Memory (LSTM), which aims to predict complete content propagation paths in D2D social network. Taking the current user's time, geography and category preference into account, historical features of the previous path can be captured as well. It utilizes prototype users for prediction so as to achieve a better generalization ability. To the best of our knowledge, it is the first attempt to use real world large-scale dataset of mobile social network (MSN) to predict propagation path trees in a top-down order. Experimental results corroborate that the proposed algorithm can achieve superior prediction performance than state-of-the-art approaches. Furthermore, D2D-LSTM can achieve 95% average precision for terminal class and 17% accuracy for tree path hit.


2014 ◽  
Vol 24 (7) ◽  
pp. 1666-1682 ◽  
Author(s):  
Liang HE ◽  
Deng-Guo FENG ◽  
Rui WANG ◽  
Pu-Rui SU ◽  
Ling-Yun YING

2020 ◽  
Vol 39 (6) ◽  
pp. 1142-1165
Author(s):  
Shan Huang ◽  
Sinan Aral ◽  
Yu Jeffrey Hu ◽  
Erik Brynjolfsson

We collaborated with a large online social network to conduct a randomized field experiment measuring social ad effectiveness across 71 products in 25 categories among more than 37 million users.


Kybernetes ◽  
2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bharat Arun Tidke ◽  
Rupa Mehta ◽  
Dipti Rana ◽  
Divyani Mittal ◽  
Pooja Suthar

Purpose In online social network analysis, the problem of identification and ranking of influential nodes based on their prominence has attracted immense attention from researchers and practitioners. Identification and ranking of influential nodes is a challenging problem using Twitter, as data contains heterogeneous features such as tweets, likes, mentions and retweets. The purpose of this paper is to perform correlation between various features, evaluation metrics, approaches and results to validate selection of features as well as results. In addition, the paper uses well-known techniques to find topical authority and sentiments of influential nodes that help smart city governance and to make importance decisions while understanding the various perceptions of relevant influential nodes. Design/methodology/approach The tweets fetched using Twitter API are stored in Neo4j to generate graph-based relationships between various features of Twitter data such as followers, mentions and retweets. In this paper, consensus approach based on Twitter data using heterogeneous features has been proposed based on various features such as like, mentions and retweets to generate individual list of top-k influential nodes based on each features. Findings The heterogeneous features are meant for integrating to accomplish identification and ranking tasks with low computational complexity, i.e. O(n), which is suitable for large-scale online social network with better accuracy than baselines. Originality/value Identified influential nodes can act as source in making public decisions and their opinion give insights to urban governance bodies such as municipal corporation as well as similar organization responsible for smart urban governance and smart city development.


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