Applying Value-based design to lead technology innovation towards PSS development
Product-Service System (PSS) design has become an emergent paradigm in technology innovation. However, little research addresses the two major issues in PSS development: 1) how to identify the value propositions, and 2) how to construct value constellations. Design-Driven Innovation (DDI) is an approach to lead to new meaning for technology. Based on DDI, this study constructs a concept of value-based design for technology innovation towards PSS development and conducts a case study of the FamiCare innovation project to explore the insights. Firstly, to identify the value propositions for PSS, it is critical to uncover the core functions of the technology, and interpret new meanings through collecting critiques from stakeholders. Secondly, co-creation workshops and visualized tools are able to facilitate the construction of PSS value constellations. Thirdly, both emotional and functional value should be considered during the PSS development. Finally, this study highlights the main challenges and outlines a methodological framework.