By the end of the old millennium, social movement organizations (SMOs) had become the most popularly acclaimed and, in many respects, trusted agencies advocating global environmental change. They had won widespread public admiration because of their daring and heroic undertakings, because of the verve and symbolic acuity of their actions and because they seemed to be in the vanguard of environmental change. Of course, commentators noted that governments and inter-governmental agencies might have more power to set and influence environmental standards, that companies might be making the greatest impacts on the environment, that it was often scientists who identified possible environmental problems which were ‘off the radar’ of environmental groups, and that the daily consumer choices of the industrialized world’s massed citizens and commuters might outweigh their efforts. All the same, social movements represented the quintessential environmental actor. In cultural terms, environmental organizations stood for the environment in a way which the Environment Minister, the collected scientists of the Intergovernmental Panel on Climate Change or Shell simply could not. Moreover, those movement organizations which focused on issue of global environmental change seemed particularly successful; in the late 1980s through to the early 1990s—around the time of the Earth Summit— they were rewarded with disproportionately rapid growth and cultural cachet (see McCormick 1991: 152–5 who cites Friends of the Earth, Greenpeace and the World Wide Fund for Nature (WWF) in this regard). And their market prominence within the NGO sector has largely continued. At the same time, social movements commanded the attention of social scientists and commentators. For one thing, social movements and the associated movement organizations appeared to confound expectations. Far from politics as usual, social movements indicated how successfully and how enduringly people could be organized—or organize themselves —around non-conventional political objectives. Standard economic and political theories did not anticipate that people ‘ought’ to mobilize so successfully around a diffuse political objective such as global environmental improvement.
Seeing and Knowing the Earth as a System : An Effective History of Global Environmental Change Research as Scientific and Political Practice