scholarly journals I Support Clean Energy: A Test of the EPPM and Psychological Reactance Theory

2015 ◽  
Author(s):  
◽  
Lindsey Beall ◽  
Keyword(s):  
Process Model ◽  
Online Survey ◽  
Negative Relationship ◽  
Clean Energy ◽  
Coal Industry ◽  
Psychological Reactance ◽  
Personal Connection ◽  
Reactance Theory ◽  
Ego Involvement ◽  
Psychological Reactance Theory

The purpose of this study was to test components of the extended parallel process model (Witte, 1992) and psychological reactance theory (Brehm, 1966) using environmental hazards as a primary threat, rather than a personal health threat. In addition, this study examined the effect that response costs, ego involvement, and personal connection had on individuals' self-efficacy to perform a behavior. Participants (N = 157) watched a short video that emphasized the environmental and health risks of coal as well as the benefits of using clean energy sources. One group of participants saw a recommended response encouraging them to contact a state representative in support of clean energy initiatives. The second group did not see a recommended response. All participants answered an online survey that assessed their ego involvement involving coal, personal connection to the coal industry, efficacy regarding the recommended response, reactance regarding the video and the recommended response, intention to contact a state representative, response costs associated with contacting a state representative, and actual performed behavior where they clicked a link to receive contact information for state representatives.;Results indicated that participants who saw the video with the recommended response reported more reactance than participants who did not see the recommended response. In addition, participants who felt the video was trying to restrict their autonomy reported more reactance than participants who did not feel as if the video was trying to restrict their autonomy. Other results indicated that ego involvement involving coal had a significant, negative relationship with reported behavioral intention of contacting a state representative in support of clean energy, however, there was no relationship between ego involvement and actual performed behavior.

The Utility of Choice-Enhancing Language in Emergency Preparedness Messages: An Application of Psychological Reactance Theory

2020 ◽  
pp. 1-4
Author(s):  
Tobias Reynolds-Tylus ◽  
Andrea Martinez Gonzalez
Keyword(s):  
Emergency Preparedness ◽  
Structural Equation ◽  
Online Survey ◽  
Psychological Reactance ◽  
Equation Modeling ◽  
Reactance Theory ◽  
Health Practitioners ◽  
Public Health Practitioners ◽  
Psychological Reactance Theory ◽  
Undesirable Outcome

ABSTRACT Objective: This study uses psychological reactance theory as a framework for designing effective emergency preparedness messages. Psychological reactance is the motivational state that occurs when individuals perceive their freedom to be threatened. From the standpoint of persuasive message design, reactance is an undesirable outcome that should be avoided whenever possible. Methods: Participants (N = 174) were randomly assigned to view 1 of 2 emergency preparedness messages (choice-enhancing language [“the choice is yours”] vs choice-restricting language [“you must”]) in a between-subjects-posttest-only online survey experiment. Results: Structural equation modeling revealed that choice-restricting language resulted in greater freedom threat and subsequent reactance. Reactance resulted in a diminished attitude and subsequent intention to prepare an emergency kit. Conclusion: Public health practitioners would benefit from the inclusion of choice-enhancing language in their public communications, alongside the exclusion of choice-restricting language. Pretesting of messages is recommended to avoid eliciting reactance and subsequent boomerang effects.

Prospect Theory, Discrete Emotions, and Freedom Threats: An Extension of Psychological Reactance Theory

2014 ◽  
Vol 65 (1) ◽  
pp. 40-61 ◽  
Author(s):  
Brian L. Quick ◽  
Jennifer A. Kam ◽  
Susan E. Morgan ◽  
Claudia A. Montero Liberona ◽  
Rebecca A. Smith
Keyword(s):  
Prospect Theory ◽  
Psychological Reactance ◽  
Discrete Emotions ◽  
Reactance Theory ◽  
Psychological Reactance Theory

Effects of Website Credibility and Brand Trust on Responses to Online Behavioral Advertising

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Xiaowen Xu ◽  
Tai-Yee Wu ◽  
David Atkin
Keyword(s):  
Purchase Intention ◽  
Contextual Factors ◽  
Psychological Reactance ◽  
Brand Trust ◽  
User Perception ◽  
Privacy Concerns ◽  
Reactance Theory ◽  
Dependent Variables ◽  
User Data ◽  
Psychological Reactance Theory

Online behavioral advertising that tracks user data has witnessed a dramatic increase in popularity. Using Psychological Reactance Theory, this study examines the effects of brand trust and website credibility on responses to behavioral advertising via privacy concerns. A 2 (brand trust: high vs. low) by 2 (website credibility: high vs. low) between-subjects experiment was conducted (N = 424). Results suggest that while brand trust influences purchase intention—as mediated via affective reactance—website credibility only exerts modest effects on the dependent variables. Implications for user perception factors and contextual factors—including ad effectiveness in the digital personalized marketing realm—are discussed.

Consumers' psychological reactance and ownership in in-game advertising

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gunjan Malhotra ◽  
Sita Mishra ◽  
Garima Saxena
Keyword(s):  
Design Methodology ◽  
Psychological Reactance ◽  
Psychological Ownership ◽  
Content Type ◽  
Reactance Theory ◽  
Game Developers ◽  
The Relationship ◽  
Psychological Reactance Theory ◽  
Flow Game

PurposeThe study explores the effect of game flow, game enjoyment and game customization on consumers' attitudes toward the game (ATG). It also examines the relationship between consumers' ATG and attitude toward the in-game advertising (IGA) brand.Design/methodology/approachThe study used SEM and PROCESS MACRO to analyze the results.FindingsThe study asserts the significant role of game flow, game customization and game enjoyment as antecedents of consumers' ATG. Furthermore, psychological ownership and perceived IGA invasiveness were found to be significant moderators between attitude toward game and attitude for the IGA brand.Originality/valueThe study examines how players’ attitude toward the game influences their attitude toward the IGA brand due to the player's ownership perceptions over the game and invasiveness perceptions for IGA. The study used psychological ownership and psychological reactance theory in the gamification context. The study findings present pertinent implications for game developers and brands interested in using IGA tools.

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