A Close Examination of Trait Reactance and Issue Involvement as Moderators of Psychological Reactance Theory

Abstract The current research aimed to advance the psychological reactance theory literature by extending this framework to older adults (N = 525) age 55 or older. In doing so, this project tests two principles of reactance theory as well as exploring the relationship between reactance and a behavioral outcome. Results demonstrated that the threat of additional driver’s license requirements, issue involvement, and the personal relevance of the threatened freedom increased freedom threat perceptions. In turn, freedom threat perceptions were positively associated with reactance. Reactance was positively associated with agreeing to sign a petition protesting the proposed requirements. The same pattern of findings was replicated within the context of maintaining low cost health insurance premiums. In addition to these main effects, two interactions (additional test requirements * issue involvement and additional test requirements * personal 2 relevance) were explored. Results are discussed with an emphasis on the theoretical and practical implications for psychological reactance theory among older adults.

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Exploring the roles of smart services in Chinese senior tourists’ travel experiences: an application of psychological reactance theory

Anatolia ◽

10.1080/13032917.2020.1742750 ◽

2020 ◽

Vol 31 (4) ◽

pp. 666-669 ◽

Cited By ~ 2

Author(s):

Jun Wen ◽

Xinyi Liu ◽

Chung-En Yu

Keyword(s):

Psychological Reactance ◽

Smart Services ◽

Reactance Theory ◽

Psychological Reactance Theory

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Prospect Theory, Discrete Emotions, and Freedom Threats: An Extension of Psychological Reactance Theory

Journal of Communication ◽

10.1111/jcom.12134 ◽

2014 ◽

Vol 65 (1) ◽

pp. 40-61 ◽

Cited By ~ 40

Author(s):

Brian L. Quick ◽

Jennifer A. Kam ◽

Susan E. Morgan ◽

Claudia A. Montero Liberona ◽

Rebecca A. Smith

Keyword(s):

Prospect Theory ◽

Psychological Reactance ◽

Discrete Emotions ◽

Reactance Theory ◽

Psychological Reactance Theory

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Effects of Website Credibility and Brand Trust on Responses to Online Behavioral Advertising

Journal of Communication Technology - Special Issue of Communication Technology and Well-Being (Part 2) ◽

10.51548/joctec-2021-009 ◽

2021 ◽

Vol 4 (2) ◽

Author(s):

Xiaowen Xu ◽

Tai-Yee Wu ◽

David Atkin

Keyword(s):

Purchase Intention ◽

Contextual Factors ◽

Psychological Reactance ◽

Brand Trust ◽

User Perception ◽

Privacy Concerns ◽

Reactance Theory ◽

Dependent Variables ◽

User Data ◽

Psychological Reactance Theory

Online behavioral advertising that tracks user data has witnessed a dramatic increase in popularity. Using Psychological Reactance Theory, this study examines the effects of brand trust and website credibility on responses to behavioral advertising via privacy concerns. A 2 (brand trust: high vs. low) by 2 (website credibility: high vs. low) between-subjects experiment was conducted (N = 424). Results suggest that while brand trust influences purchase intention—as mediated via affective reactance—website credibility only exerts modest effects on the dependent variables. Implications for user perception factors and contextual factors—including ad effectiveness in the digital personalized marketing realm—are discussed.

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Consumers' psychological reactance and ownership in in-game advertising

Marketing Intelligence & Planning ◽

10.1108/mip-09-2020-0419 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Gunjan Malhotra ◽

Sita Mishra ◽

Garima Saxena

Keyword(s):

Design Methodology ◽

Psychological Reactance ◽

Psychological Ownership ◽

Content Type ◽

Reactance Theory ◽

Game Developers ◽

The Relationship ◽

Psychological Reactance Theory ◽

Flow Game

PurposeThe study explores the effect of game flow, game enjoyment and game customization on consumers' attitudes toward the game (ATG). It also examines the relationship between consumers' ATG and attitude toward the in-game advertising (IGA) brand.Design/methodology/approachThe study used SEM and PROCESS MACRO to analyze the results.FindingsThe study asserts the significant role of game flow, game customization and game enjoyment as antecedents of consumers' ATG. Furthermore, psychological ownership and perceived IGA invasiveness were found to be significant moderators between attitude toward game and attitude for the IGA brand.Originality/valueThe study examines how players’ attitude toward the game influences their attitude toward the IGA brand due to the player's ownership perceptions over the game and invasiveness perceptions for IGA. The study used psychological ownership and psychological reactance theory in the gamification context. The study findings present pertinent implications for game developers and brands interested in using IGA tools.

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