Risk Communication and the Prevention of COVID-19 Transmission in Dangerous Zones, Jabota

Until the beginning of June 2020, the COVID-19 virus has spread to more than 215 countries, infected more than 6 million people and killed more than 300,000 people in the world. This causes public panic and misperceptions about COVID-19. Under circumstances like this, risk communication is needed to control and mitigate information about this plague to reduce the spread of this disease and manage public fear. The main objective of this study is to assess COVID-19 information searching behaviour and explore how risk communication is associated with personal hygiene habits in preventing transmission of COVID-19 in dangerous zones. This study was conducted among a community of educators in Jakarta, Bogor, and Tangerang, Indonesia. Questionnaires were distributed to 132 respondents, consisting of lecturers and teachers who are living in the red zone area. The results showed that there was no relationship between the perception of risk communication, both on personal hygiene habits and prevention of COVID-19 transmission. This can be attributed to two possibilities. Firstly, the risk communication message strategy is seen as irrelevant to people’s personal hygiene habits and prevention of COVID-19 transmission. Secondly, personal hygiene habits and prevention of COVID-19 transmission are not influenced by risk communication from the government and at media level. Keywords: Risk communication, prevention, COVID-19, transmission, dangerous zones.

How Spatial Distance and Message Strategy in Cause-Related Marketing Ads Influence Consumers’ Ad Believability and Attitudes

Corporations have engaged in cause-related marketing (CRM) based on consumer expectations toward ethical and sustainable corporate management. However, it is equally important to understand how to do so effectively. The role of cause proximity has been examined as an important factor that determines the effectiveness of CRM messages. Limited research, however, has considered moderating variables in the context of cause proximity. This study aimed to investigate the effect of the interplay between cause proximity and message strategy on attitudes toward the ad and ad believability. Based on an experimental design, this study applies construal level theory to demonstrate the effect of a construal fit between the spatial distance of the cause and how the message is presented on consumer attitudes toward ads and ad believability. Results show that the effects of message strategy mattered only for the global CRM cause. Furthermore, the findings show a mediating role of ad believability between cause proximity and message strategy on attitude toward the ad. This study provides empirical evidence for the advantage of using abstract messages in maximizing consumer reactions such as attitudes and believability when addressing global causes in CRM ad campaigns. Specifically, it offers insights on the impact of a matched condition between the spatial distance of the cause and language abstractness in CRM advertising.

Public diplomacy message strategy (Public Diplomacy) (see also public diplomacy approach)

The variable “public diplomacy message strategy” (or “public diplomacy approach”) refers to public diplomacy efforts in a given country in order to investigate how and with which goal public diplomacy is strategically communicated in the given context. The variable reflects the communication style of a specific actor (a politician, government, or country). Field of application/theoretical foundation: Analyses of public diplomacy message strategies or approaches mostly build on the taxonomy of public diplomacy (Cull, 2008) or the proposed categories of public diplomacy by Fitzpatrick (2010). References/combination with other methods of data collection: Public diplomacy message strategies can, in addition to content analysis, be analyzed by conducting interviews or surveys with public diplomacy actors, which allow validating the results from content analyses. Example study: Dodd & Collins (2017) Information on Dodd & Collins (2017) Authors: Dodd & Collins Research question/reseach interest: Comparison between public diplomacy approaches between Central Eastern European (not explicated) and Western countries (Canada, the United Kingdom, and the United States) Object of analysis: Twitter content posted by 41 embassy accounts (not explicated) Time frame of analysis: March 2015 Information about variable Varible name/definition: Public diplomacy practices: Communication strategy Level of analysis: Tweet Values: Building on Cull’s (2008) taxonomy of public diplomacy: (1) Listening (attempts to collect and collate information about foreign publics and their opinions) (2) Advocacy (activities that promote the country’s policies or general interests among foreign publics) (3) Cultural (efforts to promote cultural resources and achievements of a country) (4) International (activities that involve sending national actors abroad or receiving international actors to strategically manage the international environment) (5) News (use of radio, television and digital media to inform and involve foreign audiences) (6) Other Scales: Nominal Reliability: Krippendorf’s alpha = .50 References Cull, N. J. (2008). Public Diplomacy: Taxonomies and Histories. The ANNALS of the American Academy of Political and Social Science, 616(1), 31–54. Dodd, M. D., & Collins, S. J. (2017). Public relations message strategies and public diplomacy 2.0: An empirical analysis using Central-Eastern European and Western Embassy Twitter accounts. Public Relations Review, 43(2), 417–425. Fitzpatrick, K. (2010). The future of U.S. public diplomacy: An uncertain fate. Martinus Nijhoff/Brill.

No evidence that collective-good appeals best promote Covid-related health behaviors

Invoking the good of the community is common guidance for promoting public health behaviors, appearing in academic articles, policy briefs, and the popular press. This strategy may seem intuitive in public health emergencies that require large-scale, community-wide efforts. But recent work suggests it is not effective in promoting Covid-19 preventive behaviors relative to appeals that are closer to home (one's own or one's family's wellbeing). In a survey experiment (N = 500), we find that appeals to the wellbeing of the community did not increase Covid-19 vaccine information-seeking at a critical juncture—December 2020, when vaccine rollout plans had just been released publicly. Rather, appeals to the wellbeing of people's family's fared slightly better. This message strategy is more likely to be effective in promoting vaccine uptake.

Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Purpose Given that many consumers are skeptical about environmentally based advertising campaigns, the purpose of this study is to propose an optimized message strategy to facilitate consumer engagement with green messages in social media contexts. Design/methodology/approach Four empirical studies are conducted using self-report questionnaires to test proposed hypotheses with a focus on the interplay between claim specificity and benefit appeals in green advertising on social media. Findings The current study examines the interaction effects of claim specificity and benefit appeals on consumer engagement in social media. Specifically, the results reveal that when the message claim is abstract, using other-benefit appeals produces more positive consumer engagement than using self-benefit appeals. Moreover, the results illustrate that self-enhancement motivates consumers to engage with green product advertising messages when the advertising appeal is abstract and the advertising message is associated with benefits for others. Finally, it is found that consumers’ self-construal level moderates the interaction effect of claim specificity and benefit appeals type on consumer engagement on social media. Practical implications This paper has practical implications to both social media managers and advertisers in the green product industry: a match with advertising claim specificity and construal level (i.e. social distance: self-benefit vs other-benefit) should be ensured to increase consumer engagement on social media. In addition, self-enhancement and self-construal should be considered for a better message strategy in social media contexts. Originality/value The findings make important contributions to the literature in that we extend the applications of construal level theory to social media contexts as a valid theoretical tool to identify optimized green message strategies. As such, it provides future researchers and practitioners in the domain of green campaigns with useful guidelines to boost more consumption of green products.

Effects of Farmers’ Facial Expression on Consumers’ Responses in Print Advertising of Local Food: The Moderating Role of Emotional Intelligence

In the context of ethical consumption, we examine the effects of farmers’ facial expression in print advertising on consumers’ responses to local food. Furthermore, we try to verify the moderating role of emotional intelligence (EI) on consumers’ responses to the advertising message strategy. The advertising message strategy that connects farmers and consumers is expected to create more favorable responses among consumers toward local food and its retailers. This study examines consumers’ responses (perceived product quality, trust, and a positive attitude toward the local food retailer) to three conditions of farmers’ facial expression in the advertisement (neutral facial expression, positive facial expression, and product only, with no portrait) across two levels of EI (low and high). We find that farmers’ positive facial expressions in the advertisements have the greatest positive effects on consumers’ perceived product quality, trust, and attitude toward the local food retailer under a high level of EI. Therefore, individuals with a high level of EI were more influenced by facial expressions in print advertising, whereas those with a low level of EI were less influenced by facial expressions in print advertising, and their responses were indifferent to whether the local food farmer had a neutral or a positive facial expression in print advertising. Our findings suggest that marketing practitioners consider personal characteristics such as EI in persuading local food consumers in target markets to implement strategies to promote local food purchase and consumption.

TEKNIK ASOSIASI : STRATEGI PESAN DAKWAH DI INSTRAGRAM

The development of social media has an impact on the progress of various things including media in da'wah. Preachers carry out strategies on social media, including emphasizing the appearance of texts with persuasive communication according to their segmentation. This study aims to analyze the da'wah message strategy on the @ nunuzoo instagram page. The theory used is the persuasive communication theory introduced by Onong Uchajana Effendy. This study uses a qualitative description method with a virtual ethnographic approach. Primary data was collected from video uploads on the Instagram account @ nunuzoo and secondary data was collected using literature studies and documentation. The results of this study indicate that @nunuzoo uses the association technique as a da'wah strategy, namely persuading its segmentation with objects or events that are attracting the attention of the public (trend). @nunuzoo has a target of preaching among young people, who like new things and are being discussed. Social media is also better to be used as an alternative media for persuasive communication because it is unlimited and can be accessed anywhere and anytime.

Analysis of content strategies of selected brand tweets and its influence on information diffusion

PurposeThe purpose of this paper is to design organization message content strategies and analyse their information diffusion on the microblogging website, Twitter.Design/methodology/approachUsing data from 29 brands and 9392 tweets, message strategies on twitter are classified into four strategies. Using content analysis all the tweets are classified into informational strategy, transformational strategy, interactional strategy and promotional strategy. Additionally, the information diffusion for the developed message strategies was explored. Furthermore, message content features such as text readability features, language features, Twitter-specific features, vividness features on information diffusion are analysed across message strategies. Additionally, the interaction between message strategies and message features was carried out.FindingsFinding reveals that informational strategies were the dominant message strategy on Twitter. The influence of text readability features language features, Twitter-specific features, vividness features that influenced information diffusion varied across four message strategies.Originality/valueThis study offers a completely novel way for effectively analysing information diffusion for branded tweets on Twitter and can show a path to both researchers and practitioners for the development of successful social media marketing strategies.