The Influence of Vietnamese Consumers' Interest for Korean Wave on Korean Brand Aura

The Journal of Business Education ◽

10.34274/krabe.2020.34.1.003 ◽

2020 ◽

Vol 34 (1) ◽

pp. 43-63

Author(s):

정갑연

Keyword(s):

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Global Marketing Strategy for The Spread of Korean Wave Contents - The Competitiveness and Marketing Strategy of Music Industry -

The e-Business Studies ◽

10.15719/geba.13.3.201209.95 ◽

2012 ◽

Vol 13 (3) ◽

pp. 95-112 ◽

Author(s):

ChanDo Lee ◽

이윤원

Keyword(s):

Marketing Strategy ◽

Music Industry ◽

Global Marketing ◽

Korean Wave ◽

Global Marketing Strategy

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A Study on Korea Country Image and Cosmetics Brand Image in Vietnam Market by the Korean Wave

International Commerce and Information Review ◽

10.15798/kaici.17.3.201509.73 ◽

2015 ◽

Vol 17 (3) ◽

pp. 73-91 ◽

Author(s):

Jehong Lee

Keyword(s):

Brand Image ◽

Country Image ◽

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The Effects of Korean Wave Perception of the Perceived by Consumers on Repurchase Intention Smartphone: Focusing on New Korean Wave 3.0

Korea Association of Business Education ◽

10.23839/kabe.2017.32.1.323 ◽

2017 ◽

Vol 32 (1) ◽

pp. 323-352

Author(s):

Chul－Woo Lee ◽

◽

Sang－Hum Yoon ◽

Keyword(s):

Repurchase Intention ◽

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The Moderating Effect of Conspicuous Consumption on the Relationship among Tangible Korean Wave Experience, Intangible Korean Wave Experience, and Purchase Intentions of Korean Products: Focusing on Chinese Consumer Prior to THAAD Controversy

Korea Association of Business Education ◽

10.23839/kabe.2017.32.4.41 ◽

2017 ◽

Vol 32 (4) ◽

pp. 41-61

Author(s):

Jae－Eun Lee ◽

◽

Ji－Won Kang ◽

Seung－Hee Lee ◽

◽

...

Keyword(s):

Conspicuous Consumption ◽

Purchase Intentions ◽

Moderating Effect ◽

Korean Wave ◽

Chinese Consumer ◽

The Relationship

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A Study on the Influence of Korean Wave Preference on the Purchase Decision of Korean Products in China Before and After THAAD

Journal of Korea Research Association of International Commerce ◽

10.29331/jkraic.2019.8.19.4.39 ◽

2019 ◽

Vol 19 (4) ◽

pp. 39-57 ◽

Author(s):

Do-Hyun Kim

Keyword(s):

Purchase Decision ◽

Korean Wave ◽

Before And After

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The Influence of 3rd Generation Korean Wave on Favorability, Attitudes, and Behavior Intention to Korea

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2018.08.30.8.419 ◽

2018 ◽

Vol 30 (8) ◽

pp. 419-437

Author(s):

Deok-Hee Cheon ◽

Byung-Woong Chung

Keyword(s):

Behavior Intention ◽

Korean Wave ◽

And Behavior ◽

Attitudes And Behavior

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A study on BTS as a Korean wave with soft power

Journal & Article Management System ◽

10.31927/asec.15.3.6 ◽

2019 ◽

Vol 15 (3) ◽

pp. 93-116

Author(s):

Jun Soo Kang

Keyword(s):

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A Proposal for Settlement of Hallyu(Korean Wave) Cultural Contents of Taekwondo Performance

Korean Journal of Sports Science ◽

10.35159/kjss.2017.10.26.5.21 ◽

2017 ◽

Vol 26 (5) ◽

pp. 21-30

Author(s):

Ki-Dong Kim ◽

Dae-Seung Yang

Keyword(s):

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The Influences of Korean Wave and Product Image on Cross-border Shopping Intention for Korean Cosmetics in China*

Journal of Consumer Studies ◽

10.35736/jcs.29.1.4 ◽

2018 ◽

Vol 29 (1) ◽

pp. 55-82

Author(s):

Minji Jung ◽

Jae-Eun Chung ◽

Heesoon Yang

Keyword(s):

Cross Border ◽

Korean Wave ◽

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The Analysis on the Economic Effects of Korean Wave("Hallyu") in China

The Journal of Modern China Studies ◽

10.35820/jmcs.15.2.4 ◽

2014 ◽

Vol 15 (2) ◽

pp. 117-144 ◽

Author(s):

Jeong Weon Yu ◽

Soo Joong Nam ◽

Soon Chan Park ◽

Jong Hun Jin

Keyword(s):

Economic Effects ◽

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