The Influence of 3rd Generation Korean Wave on Favorability, Attitudes, and Behavior Intention to Korea

2018 ◽  
Vol 30 (8) ◽  
pp. 419-437
Author(s):  
Deok-Hee Cheon ◽  
Byung-Woong Chung
1995 ◽  
Vol 25 (4) ◽  
pp. 379-393 ◽  
Author(s):  
Robin E. Kayser ◽  
Gerard M. Schippers ◽  
Cees P. F. Van Der Staak

A DWI prevention program for driving schools consisting of a videotape, slides, a textbook, and a manual was developed and evaluated. Effects of the program on knowledge, attitude, behavior intention, and self-reported DWI behavior were measured by means of a pretest, posttest, one-year follow-up evaluation design. Two-hundred and eight driving school students followed the program and participated in all three measurements. A control group of 228 pupils followed a traditional curriculum without the DWI program and also participated in all three measurements. Principal findings were that knowledge improved, attitudes and behavior intentions were already positive at pretest, DWI was equally reported by both groups, and there was a positive effect on riding with an intoxicated driver.


Author(s):  
Nur Shamsiah Abdul Rahman ◽  
Lina Handayani ◽  
Mohd Shahizan Othman ◽  
Waleed Mugahed Al-Rahmi ◽  
Shahreen Kasim ◽  
...  

Research on the field of using social media has gained more importance in the recent days due to the rapid development of social media technologies. Looking at the behavioral intention and attitude of using social media for collaborative learning within Malaysian higher educational institutions and the influencing factors in this regard has received little attention by researchers. The study aims at examining the determinants that affect learners’ attitude and behavior intention regarding their use social media to achieve collaborative learning. Such examination is carried out by using the Theory Acceptance Model (TAM) and Unified Theory of Acceptance and Usage of Technology (UTAUT). A total of 243 participants were recruited for this study. The findings indicated that students’ attitudes and behavior are strong indicators of their intentions in terms of using social media in collaborative learning.


2021 ◽  
Vol 13 (3) ◽  
pp. 1208
Author(s):  
Inhwa Kim ◽  
Hye Jung Jung ◽  
Yuri Lee

A circular economy paradigm has recently emerged to combat environmental pollution and climate change around the world. In the fashion industry, circular fashion has been spotlighted as an environmentally friendly approach to fashion products. The purpose of this study was to investigate consumers’ value and risk perceptions, product attitudes, and behavior intentions toward circular fashion consumption. Specifically, this study focuses on three types of circular fashion products from textile waste: reused clothing, upcycled clothing, and recycled clothing. The moderating role of individualism was also explored. Survey data from 850 consumers in their 20s and 30s in Korea were collected to test our hypotheses. The results showed the influence of emotional value was the greatest, while economic risk and performance risk did not affect product attitudes. A moderating effect of individualism was found in the paths between perception dimension and product attitudes and between product attitudes and behavior intention. These findings can help retailers and marketers create more tailored retailing and promotional strategies.


2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.


2005 ◽  
Vol 10 (1) ◽  
pp. 25-38 ◽  
Author(s):  
Hilde Iversen ◽  
Torbjørn Rundmo ◽  
Hroar Klempe

Abstract. The core aim of the present study is to compare the effects of a safety campaign and a behavior modification program on traffic safety. As is the case in community-based health promotion, the present study's approach of the attitude campaign was based on active participation of the group of recipients. One of the reasons why many attitude campaigns conducted previously have failed may be that they have been society-based public health programs. Both the interventions were carried out simultaneously among students aged 18-19 years in two Norwegian high schools (n = 342). At the first high school the intervention was behavior modification, at the second school a community-based attitude campaign was carried out. Baseline and posttest data on attitudes toward traffic safety and self-reported risk behavior were collected. The results showed that there was a significant total effect of the interventions although the effect depended on the type of intervention. There were significant differences in attitude and behavior only in the sample where the attitude campaign was carried out and no significant changes were found in the group of recipients of behavior modification.


2020 ◽  
Vol 19 (2) ◽  
pp. 86-96
Author(s):  
Isaac A. Lindquist ◽  
Emily E. Adams ◽  
Joseph A. Allen

Abstract. Most employees participate in workplace meetings, and their experiences in meetings can vary greatly, which can lead to positive or negative effects on both job attitudes and behavior. In this study, we examined the effect that a meeting attendee’s competence in the meeting topic had on their participation in the meeting and their perception of meeting effectiveness. Results indicated those with higher levels of competence in the meeting topic were more likely to participate and through participation found their meeting more effective; this relationship was stronger when employee dissent in the meetings was high. Leaders should ensure that those who are present in a meeting are competent in the topic of the meeting and encourage them to participate.


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