scholarly journals Pengaruh Customer Satisfaction dan Religiusitas sebagai Variabel Moderasi Atas Penggunaan Islamic Branding terhadap Purchase Intention

2020 ◽  
Vol 4 (1) ◽  
pp. 387-398
Author(s):  
Taufiq Risal ◽  
Mirawati Mirawati ◽  
Reza Prabudi
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Least Squares ◽  
Partial Least Squares ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Probability Sampling

Untuk membangkitkan minat nasabah, Islamic Branding dalam industri perbankan syariah perlu memberikan sejumlah besar manfaat yang dapat diperoleh nasabah, untuk dapat memaksimalkan Customer Satisfaction sehingga dapat menghasilkan Purchase Intention yang tinggi. Tingkat Religiusitas nasabah terbukti turut memegang peranan penting dalam memilih lembaga perbankan yang menggunakan Islamic Branding. Penelitian ini bertujuan untuk mempelajari adalah pengaruh kepribadian Islamic Branding terhadap Purchase Intention menggunakan jasa perbankan syariah dengan Customer Satisfaction sebagai variable intervening dan Tingkat Religiusitas Pelanggan sebagai variable moderator. Prosedur pengambilan sampel dalam penelitian ini adalah teknik non-probability sampling. Metode analisis yang digunakan dalam penelitian ini menggunakan SEM (Structural Equation Modeling) dengan aplikasi PLS (Partial Least Squares). Hasil penelitian ini menunjukkan bahwa Islamic Branding mempunyai pengaruh yang signifikan terhadap Customer Satisfaction, tetapi tidak berpengaruh signifikan terhadap Purchase Intention, dan tidak secara tidak langsung akan tidak signifikan mempengaruhi Customer Satisfaction sebagai variabel intervening. Serta Tingkat Religiusitas sebagai variabel moderator tidak terbukti berpengaruh signifikan atas pengaruh Islamic Branding terhadap Customer Satisfaction dan Purchase Intention nasabah BMT Kampoeng Syariah Medan.

scholarly journals Comparison of Spa Choice between Wellness Tourists and Healthcare/Medical Tourists

Healthcare ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 544
Author(s):  
Jorge Pelegrín-Borondo ◽  
Noelia Araújo-Vila ◽  
Jose A. Fraiz-Brea
Keyword(s):  
Structural Equation Modeling ◽  
Least Squares ◽  
Partial Least Squares ◽  
Purchase Intention ◽  
Structural Equation ◽  
Choice Models ◽  
Equation Modeling ◽  
Performance Expectancy ◽  
Influential Variable ◽  
Consistent Partial Least Squares

Spa tourism is considered one of the most important segments of the $639 billion wellness market. The literature refers to two types of spa tourists: wellness tourists and healthcare/medical tourists. However, virtually no studies have compared spa choice models between these two segments. The present study uses the Cognitive-Affective-Normative (CAN) model to compare the variables that explain purchase intention in relation to spas between the two segments. Data were collected through a questionnaire administered to a sample of 810 potential Spanish spa-goers, and consistent partial least squares (PLSc) structural equation modeling (SEM) was used. Contrary to what might be expected, no major differences were found between the spa choice models for wellness tourists and for healthcare/medical tourists. The results show that R2 and Q2 were similar for both models. The most influential variable was performance expectancy, and differences were only found in the influence of the pleasure variable.

scholarly journals Country of origin dan keputusan pembelian konsumen otomotif: Peran nilai terpersepsi sebagai pemediasi

2020 ◽  
Vol 23 (1) ◽  
pp. 149-172
Author(s):  
Niko Handoyo ◽  
Albert Kriestian Novi Adhi Nugraha
Keyword(s):  
Structural Equation Modeling ◽  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation ◽  
Country Of Origin ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Purposive Sampling

Penelitian ini bertujuan untuk menguji pengaruh country of origin terhadap keputusan pembelian produk otomotif melalui nilai terpersepsi sebagai variabel mediasi. Produk baru yang berasal dari negara dengan stereotif negatif karena pengalaman masa lalu menghadapi tantangan besar untuk dapat memperoleh respon positif dari konsumen. Model struktural diuji untuk memvalidasi apakah   country of origin relevan dalam pengambilan keputusan pembelian konsumen terhadap produk dengan keterlibatan tinggi seperti produk otomotif.  Model struktural berisi variabel eksogen country of origin, variabel mediasi nilai terpersepsi, dan variabel endogen keputusan pembelian konsumen. Responden penelitian dipilih dengan menggunakan metode non-probability sampling dan teknik purposive sampling. Responden adalah sembilan puluh pemilik dan konsumen dari tiga tipe produk otomotif Wuling. yang terlibat dalam survei dengan mengisi kuesioner terstruktur. Alat analisis data menggunakan structural equation modeling partial least squares (SEM-PLS) yang terdiri dari dua tahap: pengujian model pengukuran dan pengujian model struktural. Hasil penelitian menunjukkan bahwa nilai terpersepsi secara parsial memediasi hubungan country of origin dan keputusan pembelian konsumen.  

scholarly journals eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

2021 ◽  
Vol 16 (5) ◽  
pp. 1612-1630
Author(s):  
Salvador Bueno ◽  
M. Dolores Gallego
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Purchase Intention ◽  
Structural Equation ◽  
Source Credibility ◽  
Positive Impact ◽  
Equation Modeling ◽  
Research Model ◽  
Argument Quality ◽  
The Impact

This study is focused on communications that come from consumer-to-consumer (C2C) ecommerce relationships. This topic is directly associated with the electronic word-of-mouth (eWOM) phenomenon. eWOM is related to the set of positive or negative opinions made by potential, actual, or former customers about a seller. The present study proposes a structural equation modeling with partial least squares (PLS-SEM) research model to analyze consumers’ opinions impact on attitude toward purchasing. This model is based on the Information Adoption Model (IAM) in combination with an ecommerce satisfaction perspective, comprising five constructs: (1) service quality, (2) ecommerce satisfaction, (3) argument quality, (4) source credibility and (5) purchase intention. The model was tested by applying the Smart Partial Least Squares (SmartPLS) software for which 116 effective data from customers of the Taobao C2C platform were used. The findings reveal that all of the defined relationships were supported, confirming the positive impact of all the proposed constructs on the purchase intention. In this respect, the findings suggest that C2C platforms should strengthen the analyzed connections to grow the business and to promote transactions. Finally, implications and limitations related to the explanatory capacity and the sample are identified.

Partial least squares structural equation modeling of chemistry attitude in introductory college chemistry

2018 ◽  
Vol 19 (4) ◽  
pp. 1270-1286 ◽  
Author(s):  
James Ross ◽  
Leslie Nuñez ◽  
Chinh Chu Lai
Keyword(s):  
Structural Equation Modeling ◽  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation ◽  
At Risk Students ◽  
Affective Domain ◽  
Equation Modeling ◽  
College Chemistry ◽  
The Subject ◽  
Introductory College

Students’ decisions to enter or persist in STEM courses is linked with their affective domain. The influence of factors impacting students’ affective domain in introductory college chemistry classes, such as attitude, is often overlooked by instructors, who instead focus on students’ mathematical abilities as sole predictors of academic achievement. The current academic barrier to enrollment in introductory college chemistry classes is typically a passing grade in a mathematics prerequisite class. However, mathematical ability is only a piece of the puzzle in predicting preparedness for college chemistry. Herein, students’ attitude toward the subject of chemistry was measured using the original Attitudes toward the Subject of Chemistry Inventory (ASCI). Partial least squares structural equation modeling (PLS-SEM) was used to chart and monitor the development of students’ attitude toward the subject of chemistry during an introductory college chemistry course. Results from PLS-SEM support a 3-factor (intellectual accessibility,emotional satisfaction, andinterestandutility) structure, which could signal the distinct cognitive, affective, and behavioral components of attitude, according to its theoretical tripartite framework. Evidence of a low-involvement hierarchy of attitude effect is also presented herein. This study provides a pathway for instructors to identify at-risk students, exhibiting low affective characteristics, early in a course so that academic interventions are feasible. The results presented here have implications for the design and implementation of teaching strategies geared toward optimizing student achievement in introductory college chemistry.

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