scholarly journals CREATIVE MARGINALIZATION OF GENDER: A DISCOURSE ANALYSIS OF ADVERTISEMENTS IN PAKISTANI NEWSPAPERS

2018 ◽  
Vol 11 (1) ◽  
pp. 152-161 ◽  
Author(s):  
Musarat Yasmin ◽  
Farhat Naseem ◽  
Malik Hassan Raza

Creative industries have been considered crucial to the economic well-being of any country. Besides the economy, the advertising industry has been investigated in West for its influence on the minds of its consumers. Pakistan has a diversity of culture and impact of creative industries on common people is not studied yet. The present study analyses the advertising discourse to explore gender construction through language and visuals in Pakistani print media. The sample includes four national English newspapers collected over a period of one month. An asymmetrical and stereotypical portrayal of women emerges from discourse analysis. Along with gender-specific language, images are constructed to render women marginalised as compared to men in Pakistani society. Results imply that creative industries have a potential to exert an ever-lasting impact on mass-mind but have become a tool in the hands of influential people.

2021 ◽  
Vol 10 (1) ◽  
pp. 7-11
Author(s):  
V. Karthihai Selvi ◽  
S. Muthupandi

The socio-economic contributions of rural-women entrepreneurs in many countries have not been properly captured in the right perspective. Consequently, the economic potentials of this category of rural dwellers have been underutilized. This empirical study highlights some salient features of these entrepreneurs and their microenterprises. Their demographic characteristics as well as motivation factors, among others, were collected from a purposive sample of one hundred- and fifty-women micro-entrepreneurs from five rural areas in Aiyedire Local government Area (LGA) of Osun state using structured questionnaires. The interview technique, alongside a consideration of relevant extant literatures was also utilized to increase the richness of the data obtained. The information obtained in the survey was analyzed using simple descriptive statistical tools with the support of the computer statistical software SPSS 14.0.In conclusion, the women micro-entrepreneurs make significant contributions to the socio-economic well-being of their families, the rural communities as well as the country at large. It is recommended that for such contributions to be more substantial, the entrepreneurial capabilities of these women need to be further enhanced through gender specific supports that are rural friendly.


2017 ◽  
pp. 142-155
Author(s):  
I. Rozinskiy ◽  
N. Rozinskaya

The article examines the socio-economic causes of the outcome of the Spanish Civil War (1936-1936), which, as opposed to the Russian Civil War, resulted in the victory of the “Whites”. Choice of Spain as the object of comparison with Russia is justified not only by similarity of civil wars occurred in the two countries in the XX century, but also by a large number of common features in their history. Based on statistical data on the changes in economic well-being of different strata of Spanish population during several decades before the civil war, the authors formulate the hypothesis according to which the increase of real incomes of Spaniards engaged in agriculture is “responsible” for their conservative political sympathies. As a result, contrary to the situation in Russia, where the peasantry did not support the Whites, in Spain the peasants’ position predetermined the outcome of the confrontation resulting in the victory of the Spanish analogue of the Whites. According to the authors, the possibility of stable increase of Spanish peasants’ incomes was caused by the nation’s non-involvement in World War I and also by more limited, compared to Russia and some other countries, spending on creation of heavy (primarily military-related) industry in Spain.


2020 ◽  
Vol 16 (4) ◽  
pp. 730-744
Author(s):  
V.I. Loktionov

Subject. The article reviews the way strategic threats to energy security influence the quality of people's life. Objectives. The study unfolds the theory of analyzing strategic threats to energy security by covering the matter of quality of people's life. Methods. To analyze the way strategic threats to energy security spread across cross-sectoral commodity and production chains and influences quality of people's living, I applied the factor analysis and general scientific methods of analysis and synthesis. Results. I suggest interpreting strategic threats to energy security as risks of people's quality of life due to a reduction in the volume of energy supply. I identified mechanisms reflecting how the fuel and energy complex and its development influence the quality of people's life. The article sets out the method to assess such quality-of-life risks arising from strategic threats to energy security. Conclusions and Relevance. In the current geopolitical situation, strategic threats to energy security cause long-standing adverse consequences for the quality of people's life. If strategic threats to energy security are further construed as risk of quality of people's life, this will facilitate the preparation and performance of a more effective governmental policy on energy, which will subsequently raise the economic well-being of people.


Sign in / Sign up

Export Citation Format

Share Document