Ads and Fraud: A Comprehensive Survey of Fraud in Online Advertising

Over the last two decades, we have witnessed a fundamental transformation of the advertising industry, which has been steadily moving away from the traditional advertising mediums, such as television or direct marketing, towards digital-centric and internet-based platforms. Unfortunately, due to its large-scale adoption and significant revenue potential, digital advertising has become a very attractive and frequent target for numerous cybercriminal groups. The goal of this study is to provide a consolidated view of different categories of threats in the online advertising ecosystems. We begin by introducing the main elements of an online ad platform and its different architecture and revenue models. We then review different categories of ad fraud and present a taxonomy of known attacks on an online advertising system. Finally, we provide a comprehensive overview of methods and techniques for the detection and prevention of fraudulent practices within those system—both from the scientific as well as the industry perspective. The main novelty of our work lies in the development of an innovative taxonomy of different types of digital advertising fraud based on their actual executors and victims. We have placed different advertising fraud scenarios into real-world context and provided illustrative examples thereby offering an important practical perspective that is very much missing in the current literature.

Applying Principles of Management Innovation in Advertising Agencies

With the advertising industry and practice changing significantly in the last decade, it is likely that the existing management practices in advertising agencies also need some transformation. Through exploring management innovation principles and practices, novel practices might be applied by advertising agencies to exploit changes in their environment and enhance organizational performance. This paper explores the application and framework for novel management practices in an advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive management innovation. The topic is relevant for advertising agencies to understand better management innovation possibilities and enhancement it could create for them to compete in new markets and stay ahead of new competition. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Brain Inspired Visual Effects and Animation Psychological Computing Impact in Indian Television Advertisement Pre and Post 2000s

Technology in its immense boom in the last decade has made us aware of a lot of ways to increase consumer potential and engagement with different products in various spheres and aspects of production. Taking this idea forward, the main idea of this study is to identify the major visual effects facets being used and how they contributed towards consumer engagement. In this regard, a pilot study was done and then questionnaire has been prepared which was completed by 369 participants between the age group 18–60 years. Hence the main aim of this work is to use statistical data to understand how the last decade has proved beneficial for the Advertising industry through the use of visual effects Statistical analysis is used to interpret the data.

Create-ing Business: Understanding Professional Tension in an Advertising Agency

<p>The purpose of this research is to concentrate on aspects of organisation culture in an advertising agency and how they help us in understanding professional tensions and conflicts. To do so I have looked within advertising agencies and endeavoured to understand their organisational dynamics. Advertising business is known for stress and tension (Kover and Goldberg, 1995). From the tension of 'pitching' Is a key step in winning a client account, here several agencies are invited to respond in person to the advertise brief. This is an important stage to demonstrate potential and add value to the product or client. Based on aesthetic values the client the makes a judgement to pass the responsibility to pass the responsibility to develop an advertisement for the product for a client to the development of an advert, the agency goes through a variety of stages where conflict, stress, internal politics and tension influence the outcome. One such tension which this research attempts to understand is the ongoing professional tussle between the creative division of an advertising agency and management. This tension between the two bodies has been studied by advertising research however these studies have only attempted to describe the conflicts that exist as well as suggest what the advertising industry can do in an attempt to tackle these scenarios. Alternatively this research applies concepts of Organisational Behaviour (OB) such as culture and identity to grasp the reasons behind this professional tension. It also recognises a strong link between identity and culture. Therefore the research challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation. This approach will examine what role culture plays in the professional lives of an advertising agency. To analyse the role of culture as a form of control I developed a methodology that targets multiple facets of organisational culture. This research is based on a case study of an Aotearoa, New Zealand based advertising agency (pseudonym Organisation B). It involved the use of various research approaches including story or narrative analysis and rich pictures to capture the core assumptions, values and beliefs that sometimes surfaced as resistance within this agency. As a result of completing this case study I achieved some understanding of reasons that may trigger tension within an agency. I learnt of the normative and bureaucratic forms of controls used within this contemporary organisation and the rationale behind their development which I have referred to as the overarching story of Organisation B. This research also provides a new dimension to advertising research by focusing on the role of organisational culture and identity in fostering professional conflicts within an agency. This research has emphasized the role of organisational culture as a control mechanism for those in management positions. In this particular agency this is achieved via the development of a 'laid back' and 'casual' culture which is carefully designed by the owners of the business thus providing them an opportunity to curtail any resistance originating within the culture. Nevertheless, members of this agency continue to channel their resistance by striving towards the ideal creative identity. The implications of the findings to the larger advertising industry suggest that: i) Growing advertising agencies need to consider fractional views embedded in their organisational structures and realise that cultural change does not happen in isolation. ii) The research also proposes that having a strong culture is not synonymous to success and unity among a workforce. iii) There is a need to maintain a balance between creativity and strategic planning, as they are both crucial in an advertising industry.</p>

Create-ing Business: Understanding Professional Tension in an Advertising Agency

<p>The purpose of this research is to concentrate on aspects of organisation culture in an advertising agency and how they help us in understanding professional tensions and conflicts. To do so I have looked within advertising agencies and endeavoured to understand their organisational dynamics. Advertising business is known for stress and tension (Kover and Goldberg, 1995). From the tension of 'pitching' Is a key step in winning a client account, here several agencies are invited to respond in person to the advertise brief. This is an important stage to demonstrate potential and add value to the product or client. Based on aesthetic values the client the makes a judgement to pass the responsibility to pass the responsibility to develop an advertisement for the product for a client to the development of an advert, the agency goes through a variety of stages where conflict, stress, internal politics and tension influence the outcome. One such tension which this research attempts to understand is the ongoing professional tussle between the creative division of an advertising agency and management. This tension between the two bodies has been studied by advertising research however these studies have only attempted to describe the conflicts that exist as well as suggest what the advertising industry can do in an attempt to tackle these scenarios. Alternatively this research applies concepts of Organisational Behaviour (OB) such as culture and identity to grasp the reasons behind this professional tension. It also recognises a strong link between identity and culture. Therefore the research challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation. This approach will examine what role culture plays in the professional lives of an advertising agency. To analyse the role of culture as a form of control I developed a methodology that targets multiple facets of organisational culture. This research is based on a case study of an Aotearoa, New Zealand based advertising agency (pseudonym Organisation B). It involved the use of various research approaches including story or narrative analysis and rich pictures to capture the core assumptions, values and beliefs that sometimes surfaced as resistance within this agency. As a result of completing this case study I achieved some understanding of reasons that may trigger tension within an agency. I learnt of the normative and bureaucratic forms of controls used within this contemporary organisation and the rationale behind their development which I have referred to as the overarching story of Organisation B. This research also provides a new dimension to advertising research by focusing on the role of organisational culture and identity in fostering professional conflicts within an agency. This research has emphasized the role of organisational culture as a control mechanism for those in management positions. In this particular agency this is achieved via the development of a 'laid back' and 'casual' culture which is carefully designed by the owners of the business thus providing them an opportunity to curtail any resistance originating within the culture. Nevertheless, members of this agency continue to channel their resistance by striving towards the ideal creative identity. The implications of the findings to the larger advertising industry suggest that: i) Growing advertising agencies need to consider fractional views embedded in their organisational structures and realise that cultural change does not happen in isolation. ii) The research also proposes that having a strong culture is not synonymous to success and unity among a workforce. iii) There is a need to maintain a balance between creativity and strategic planning, as they are both crucial in an advertising industry.</p>

Reklam sənayesində müəlliflik hüquqlarının pozulmasına görə hüquqi məsuliyyət

One of the most important and developing problems of the 21st century is copyright infringement. İn analyzing the topic of legal liability for copyright infringement in the advertising industry, we will analyze the essence of advertising in the advertising industry, existing copyright in the advertising industry, how to protect copyright and what is the legal liability for copyright infringement in the advertising industry. Key words: advertising, copyright, subjects, object, sanction, infringement, liability for infringemen,, civil liability, criminal liability, administrative responsibility

In the Event of Women

In the Event of Women outlines the stakes of what Tani Barlow calls “the event of women.” Focusing on the era of the late nineteenth century through the mid-twentieth century's Cultural Revolution, Barlow shows that an event is a politically inspired action to install a newly discovered truth, in this case the mammal origins of human social evolution. Highbrow and lowbrow social theory circulating in Chinese urban print media placed humanity's origin story in relation to commercial capital's modern advertising industry and the conclusion that women's liberation involved selling, buying, and advertising industrial commodities. The political struggle over how the truth of women in China would be performed and understood, Barlow shows, means in part that an event of women was likely global because its truth is vested in biology and physiology. In so doing, she reveals the ways in which historical universals are effected in places where truth claims are not usually sought. This book reconsiders Alain Badiou's concept of the event; particularly the question of whose political moment marks newly discovered truths.

Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study

The novel coronavirus, COVID-19 has affected the advertising industry in India. This study tries to gauge the purchase intention towards hygiene products during the ongoing pandemic with reference to smartphone advertising. The purpose of the study is to explore the features of smartphone advertisements like advertising value perception, context awareness value and brand attitude, pertaining to COVID-19 hygiene-related advertisement narratives. To serve the purpose, two-wave shortitudinal study was conducted at time T1, that is, lockdown period and T2, that is, unlock period in India with the help of non-probability snowball sampling. The total numbers of respondents at T1 were 311, while for T2 the total 160 respondents were contacted through online mode. At T1, the relationship between perceived advertising value and purchase intention was not established, which depicts the pandemic effect. At T2, the relationship between context awareness value, brand attitude and purchase intention was established. Further, at T1, the brand attitude did not show a mediating effect on purchase intention, but at T2, it was found to have a mediation effect on purchase intention. The study has important implications as ongoing pandemic has altered the way of living. This also has significantly impacted the advertising industry especially the hygiene products.