scholarly journals SELECTING TARGET MARKET BY SIMILAR MEASURES IN INTERVAL INTUITIONISTIC FUZZY SET

2019 ◽  
Vol 25 (5) ◽  
pp. 934-950 ◽  
Author(s):  
Nguyen Xuan Thao ◽  
Truong Thi Thuy Duong

The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intuitionistic fuzzy sets. They are constructed by combining exponential and other functions. Finally, we introduce a multi-criteria decision making model to select target market by using the novel similarity measure of interval intuitionistic fuzzy sets.

2014 ◽  
Vol 2014 ◽  
pp. 1-11 ◽  
Author(s):  
Yafei Song ◽  
Xiaodan Wang ◽  
Lei Lei ◽  
Aijun Xue

As a generation of ordinary fuzzy set, the concept of intuitionistic fuzzy set (IFS), characterized both by a membership degree and by a nonmembership degree, is a more flexible way to cope with the uncertainty. Similarity measures of intuitionistic fuzzy sets are used to indicate the similarity degree between intuitionistic fuzzy sets. Although many similarity measures for intuitionistic fuzzy sets have been proposed in previous studies, some of those cannot satisfy the axioms of similarity or provide counterintuitive cases. In this paper, a new similarity measure and weighted similarity measure between IFSs are proposed. It proves that the proposed similarity measures satisfy the properties of the axiomatic definition for similarity measures. Comparison between the previous similarity measures and the proposed similarity measure indicates that the proposed similarity measure does not provide any counterintuitive cases. Moreover, it is demonstrated that the proposed similarity measure is capable of discriminating difference between patterns.


Author(s):  
Caichuan Wang ◽  
Jiajun Li

The decision on the investment project is to analyze the feasibility and rationality of the project plan from multiple angles. However, due to the limitations of the actual project investment decision-making, this paper proposes a group decision making method based multifunctional intuitively fuzzy VIKOR interval sets. Firstly, according to the established investment decision-making model, the first round of preliminary candidate project schemes is selected. According to the definition of interval intuitionistic fuzzy sets and the traditional VIKOR method, established the research method of this article, and the project investment decision-making model based on VIKOR interval intuitionistic fuzzy sets is established. Finally, the project schemes are sorted according to the closeness degree of schemes. The results show that when sorting each candidate by Qi value, A4 >  A3 >  A2 >  A1 can be obtained. Because Q4 = 0, Q3 = 0.31, the condition q3-q4 >  0.25 is satisfied. It is concluded that the method can not only meet the needs of actual decision-making, but also has strong operability and practicability. The research results have reference value and guiding significance for project investment decision-making, and can promote the sustainable development of the project.


2021 ◽  
Author(s):  
Xuan Thao Nguyen ◽  
Shuo Yan Chou

Abstract Intuitionistic fuzzy sets (IFSs), including member and nonmember functions, have many applications in managing uncertain information. The similarity measures of IFSs proposed to represent the similarity between different types of sensitive fuzzy information. However, some existing similarity measures do not meet the axioms of similarity. Moreover, in some cases, they could not be applied appropriately. In this study, we proposed some novel similarity measures of IFSs constructed by combining the exponential function of membership functions and the negative function of non-membership functions. In this paper, we also proposed a new entropy measure as a stepping stone to calculate the weights of the criteria in the proposed multi-criteria decision making (MCDM) model. The similarity measures used to rank alternatives in the model. Finally, we used this MCDM model to evaluate the quality of software projects.


Mathematics ◽  
2020 ◽  
Vol 8 (6) ◽  
pp. 993
Author(s):  
Jeong-Gon Lee ◽  
Mohammad Fozouni ◽  
Kul Hur ◽  
Young Bae Jun

In 2020, Kang, Song and Jun introduced the notion of multipolar intuitionistic fuzzy set with finite degree, which is a generalization of intuitionistic fuzzy set, and they applied it to BCK/BCI-algebras. In this paper, we used this notion to study p-ideals of BCI-algebras. The notion of k-polar intuitionistic fuzzy p-ideals in BCI-algebras is introduced, and several properties were investigated. An example to illustrate the k-polar intuitionistic fuzzy p-ideal is given. The relationship between k-polar intuitionistic fuzzy ideal and k-polar intuitionistic fuzzy p-ideal is displayed. A k-polar intuitionistic fuzzy p-ideal is found to be k-polar intuitionistic fuzzy ideal, and an example to show that the converse is not true is provided. The notions of p-ideals and k-polar ( ∈ , ∈ ) -fuzzy p-ideal in BCI-algebras are used to study the characterization of k-polar intuitionistic p-ideal. The concept of normal k-polar intuitionistic fuzzy p-ideal is introduced, and its characterization is discussed. The process of eliciting normal k-polar intuitionistic fuzzy p-ideal using k-polar intuitionistic fuzzy p-ideal is provided.


2014 ◽  
Vol 2014 ◽  
pp. 1-9 ◽  
Author(s):  
Noura Alshehri ◽  
Muhammad Akram

Graph theory has numerous applications in modern sciences and technology. Atanassov introduced the concept of intuitionistic fuzzy sets as a generalization of fuzzy sets. Intuitionistic fuzzy set has shown advantages in handling vagueness and uncertainty compared to fuzzy set. In this paper, we apply the concept of intuitionistic fuzzy sets to multigraphs, planar graphs, and dual graphs. We introduce the notions of intuitionistic fuzzy multigraphs, intuitionistic fuzzy planar graphs, and intuitionistic fuzzy dual graphs and investigate some of their interesting properties. We also study isomorphism between intuitionistic fuzzy planar graphs.


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