SELECTING TARGET MARKET BY SIMILAR MEASURES IN INTERVAL INTUITIONISTIC FUZZY SET
2019 ◽
Vol 25
(5)
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pp. 934-950
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Keyword(s):
The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intuitionistic fuzzy sets. They are constructed by combining exponential and other functions. Finally, we introduce a multi-criteria decision making model to select target market by using the novel similarity measure of interval intuitionistic fuzzy sets.
2007 ◽
Vol 46
(1)
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pp. 120-136
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Keyword(s):
2021 ◽
Keyword(s):
2014 ◽
Vol 2014
◽
pp. 1-9
◽
Keyword(s):
2013 ◽
Vol 28
(7)
◽
pp. 669-685
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Keyword(s):