Qualitative Research

This chapter presents a conceptual discussion about investigating management issues relating to global business operations. Current global business operations provide an opportunity to conduct Ex Cultura research. This term represents the situation where researchers conduct investigations beyond their own culture. A Grounded Theory approach within a qualitative perspective is proposed so that newly emerging themes may be identified. These themes may not be known before hand because of the Ex Cultura environment. Two methods are suggested; the first method, Personal Construct Theory and the RepGrid technique, documents what the research participant thinks about a particular research question. The other method, Narrative Inquiry and the Long Interview technique, documents what a research participant has done relative to a research question. Both methods document the research participant’s interpretation of their personal experiences. Further, the methods support Ex Cultura research into management issues involved in global business operations.